Category Archives: Branding


Personal Branding Formula Nailed By 6 Top Female Entrepreneurs

Personal branding goes beyond the idea of what you have already achieved. It implies what you really want to be known for. “You too are a brand whether you know it or not. Whether you like it or not.” Marc Ecko Personal ...
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How Disney Built an Empire by Designing Brand Experience

Remember how your childhood was surrounded by lovable characters from Disney animations? All the hours we spent watching the adventures of Mickey and Minnie Mouse. The lessons on unconditional love learnt from the story of friendship between a little girl ...
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What Experts Are Saying About Brand Experience Design

A cup of Joe, the rich aroma of freshly ground coffee beans, my favorite corner table, and several newspapers and magazines to pick from kick starts me into a working mode. It is now part of my routine to embark ...
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Brand Design Tips To Make Your Customers Swoon

Your brand’s identity can be decorated much like your home - it can represent the seasons, the holidays, and other seasonal celebrations that your company and your customers typically celebrate. To take advantage of the seasons in ways that will benefit ...
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Winning With Breast Cancer Cause Marketing

This Wednesday, instead of the usual designer focused post, I’ve come up with a winning idea, although not in the sense that you think. I am talking about the idea of think pink. As October rolled in, we have witnessed some ...
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8 Women-Owned Businesses in San Francisco That Need Rebranding

Women entrepreneurs are thriving in the world today as never before. They brave deadly challenges of the corporate world like any other male business owner who wants to succeed in his industry. Their drive, passion, and charisma as a leader ...
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7 Entrepreneurs Who Took the #ALSIceBucketChallenge Head On!

Witness tech titans taking the plunge! You must be living under a rock if you aren’t aware of the massive frenzy around the ALS ice bucket challenge.  The challenge is sensational (gone viral real fast); its timing is impeccable (mid-summer) and ...
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A Fontastic Story

I bet you’ve never thought your life as a graphic designer anything near adventurous or exciting. Well that’s where you are wrong! “The world is a canvas to the imagination” (Henry David Thoreau) and I say - whether you are ...
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6 Tips to Effectively Use Storytelling to Boost Your Brand

‘You’re never going to kill storytelling, because it’s built into the human plan. We come with it.’  Margaret Atwood, Author. Think about the times when you were happiest and you will be reminded of your grandmother or parent reading your favorite ...
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Market to the Shoppers, Not to the Fathers on Father’s Day

He's there to comfort you when you cry, be your voice of reason, and the man escorting you down the aisle on your wedding day. He is your steady rock when life gets difficult and does his best to keep you ...
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