Visual Hierarchy Hacks To Design A Super-Cool Website

When we witness chaos, our mind fails to comprehend anything. Either we wander in search for order or we sit back thinking what the heck just happened! By instinct or habit we’re inclined towards structure, relationships and patterns. This psychology helps professionals create visual hierarchy on a given website to whisk (what I’d like to call) the cream of design in to a winning product.

  • Create a pleasant and memorable user-experience
  • Radiate emotions and meanings towards visitors
  • Ease understanding of content for the viewer
  • Accentuate the appearance i.e. user-interface
  • Make the message and call-to-action unambiguous

Visual Hierarchy In Web Design

Steven Bradley of Vanseo Design suggests, “Visual hierarchies organize, prioritize, and communicate visually by modifying the visual weights different elements carry.”

By now, it is obvious that a website is a compulsory branding and marketing feature of both a local and an international business belonging to any industry. Nevertheless, it is unwise to create a web design without deliberation and direction. When designing and developing a home page or the subsequent web pages, we should embrace an approach to problem-solving.

This said, hierarchy in design cannot be achieved with mere guess work. You need to research, which involves observation, analysis and evaluation of audience, competition and (your) goals.  In addition, you need to test your creation. It can be done in many ways including split testing, multivariate testing, the popular A/B testing, and usability testing etc. Once you’re through reasoning out the UI and UX, you can confidently move forward with your web venture, invite visitors, and let your website be the guide of a buyer’s journey.

The infographic below is a compilation of techniques you need to attain visual hierarchy in your web design, and the possible questions that arise before even putting this method into practice.

Visual Hierarchy Hacks

Note that a web design doesn’t necessarily need to be jazzed up with heavy graphic plug-ins; a super-cool website can have simple HTML and CSS as long as you follow the above-mentioned techniques to organize information (images, videos, podcast, text, and navigation).

Bad Examples Of Web Design

Know that “Design is as much an act of spacing as an act of marking”, graphic designer Ellen Lupton says. Some websites successfully manage the balance between white space and design, but there are several examples (on the web) of sites that are a visual mess. There is no focus, path and aesthetics. If you see websites loaded with content (written and visual) and you have no clue where to click – know that is an example you must never follow. If you simply search the keyword bad websites, your search engine will show you the images of all the designs that’ll surely sting your eye. They’re traumatizing and you don’t want to give your audience a hell-like experience. Instead you should follow the league of good website designs and aspire to be better than them.

What is your most-used visual hierarchy technique?

Embed In Your Site:

aamina.creative@gmail.com'

Aamina Suleman


Life’s an adventure and I’m born to be wild! I love exploring places, meeting new people and learning new stuff. Reading and writing about branding, marketing and design is my full-time passion.

INFOGRAPHICS

Apr-2017  BY
Visual Hierarchy Hacks To Design A ...
Jun-2015  BY
Fun Font Facts: Gothic
May-2015  BY
Facts You Didn’t Know About Gamification ...
Apr-2015  BY
Hacking Disruptive Technologies for ...
Mar-2015  BY
Choose Your Visual Design ...
Mar-2015  BY
Fun Font Facts: Avant Garde
Feb-2015  BY
A Comprehensive Guide to Becoming a Kickass ...
Feb-2015  BY
10 Cursive Fonts to Add a Seductive Tone to ...
Dec-2014  BY
A Bite Into Apple’s Font ...
Nov-2014  BY
The Visual Language – A Comprehensive ...
Nov-2014  BY
Which Graphic Design Career Suits ...
Nov-2014  BY
The Logo Design Process
Oct-2014  BY
How to Capitalize on the New Age of ...
Oct-2014  BY
10 Biggest Rebranding Failures to Learn ...
Oct-2014  BY
Designing and Developing for Web 2.0 and ...
Sep-2014  BY
Let SEO Do the Bidding!
Sep-2014  BY
The Insider’s Guide to Serif and Sans ...
Sep-2014  BY
Will Comic Neue Win the ...
Sep-2014  BY
Traditional vs. Trendy Logo Design Elements: ...
Aug-2014  BY
Vital Elements to a Logo ...
Aug-2014  BY
Cheat Sheet: Hack the Personal Branding ...
Aug-2014  BY
10 Branding Mistakes Small Business Owners ...
Aug-2014  BY
How Responsive Design Can Increase Your ...
Jul-2014  BY
Psychology of Colors to Woo Your ...
Jul-2014  BY
How to Create Ads That Attract Millennials ...
Jul-2014  BY
The Periodic Table of Winning Design ...
Jul-2014  BY
A Grand Old Flag – Origins of the ...
Jun-2014  BY
Fun Font Facts About the Amazing ...
Jun-2014  BY
Cards Against Typography
Jun-2014  BY
Mind Blowing Design Facts You Didn’t ...
Jun-2014  BY
The 5 Golden Rules to Effective ...
Jun-2014  BY
How Graphic Designers Are Like Tony ...
May-2014  BY
Why Universities Follow Brand ...
May-2014  BY
Mobile App Design- It’s the Rule of ...
May-2014  BY
Why Your Mom’s Advice ROCKS and Helped ...
May-2014  BY
The Highs and Lows of a Graphic Design ...
Apr-2014  BY
How Can I Improve my Graphic Design Skills ...
SUBSCRIBE @ ZD
Inbox Me Your Latest Post