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Existing logo variation

Existing logo variation

Contest Holder carolinabesmer ?

Last Logged in : 3814days21hrs ago

Concepts Submitted

54

Guaranteed Prize
150
Winner(s)

1

Other veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Project Finalized


Project: Existing logo variation
Contest Launched: May 25, 2013
Selected: 1 winning design from 54 concepts
Winning Design by: AbsolutMudd
Close Date: Jun 08, 2013


Existing logo variation  - Handmade Crafts


Awarded as a winner
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Creative Brief


Existing logo variation

Existing logo variation

We need a variation for our existing logo to represent the two main products which have to different line names: The company is called Alpaca Wellbeing and we already have that logo. See attached. Now we need sub line logos: Alpaca Comfort and Alpaca Luxury. 1. The existing logo should be altered to Alpaga Comfort: Duvet filled with Alpaca wool 2. Wool blankets made form Baby Alpaca wool is named Alpaca Luxury. Please keep the same look as the main Logo. I could imagine just changing the wellbeing to comfort and luxury respectively, but different colours and other suggestions are welcome. FYI: This was the brief and intro to the company concept: All our products are hand made and crafted by artisans. Alpaca wool has 3 main unique qualities: 1. It is hypoallergenic - which means that even people with severe animal hair allergies have no problem with this type of wool. 2. No animal has to die in order to get the wool. (Unlike feathers etc.) 3. It is temperature regulating, granting a good sleep despite cold or hot temperatures. The wool is one of the most expensive and exclusive on the market. Even in the past it was traded as a luxury good for kings and queens. It is even softer than Kashmir wool. But this aspect is not the only point we need the logo to convey. The point of it being yielded without harming an animal and its health benefits are our main selling points. The luxury aspect is not in the foreground for us. The alpaca is very good-natured animal and quite elegant in its way. The logo should reflect a certain elegance. The colours: We do not colorise out wool-blankets as the wool is worked in its naturally occurring colours: Black beige grey anthracite and white. The logo does not have to be in those exact colours but should consist of a natural colour scheme. This scheme will be then extended to the website design. I could imagine the Alpaca Animal being featured in the logo design in a schematic and/or abstract way. The company name: Alpaca Well-Being should also be integrated. However, the symbol should also be able to stand on its own. Thank you so much for taking the time and I am looking forward to seeing your designs.

Handmade Crafts

Representative of the two lines to convey the company image to end user.

Logo variations from existing one for the two sub lines of products: Alpaca Comfort Alpaca Luxury

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Discussion


Comments

  • May 28, 2013 9:30 AM
    SiteAdmin SiteAdmin
     
    Designers, Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”. Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's. Furthermore, designers are requested only to use system fonts on all web design projects, files with non-system fonts will not be accepted. DESIGNERS ARE STRICTLY ADVISED TO ABIDE TO THESE RULES. STRICT ACTION WOULD BE TAKEN IN CASE OF ANY VIOLATION. Thanks! MB/LDG/LS Team

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