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Boundaries Group

Yes

Boundaries are interesting, you can live within them or outside of them. In today's world of consumer direct marketing there are no market boundaries there is only opportunities. The global village the ever evolving world of information, communication and market transactions there seems to be no clear market borders. No limits on audiences to attract and no cross border confines on who will seek information and buy your products.

The one element that has not changed with all of the global market opportunity is people. People think, fell and react differently depending on the cultural environment they are born and raised. Understanding this simple fact is the key to success in today global market.

To make a brand or product relevant you must truly understand your audience; demographics, psychographics/behavioral but most importantly culturally. What is true in St Louse is very different than LA or France and China. The core of the audience beliefs and value system will impact the way in which they view and understand your message. Getting this right is critical in today's world of information overload.

Deep understanding of who your audience is, how they perceive information and speaking directly to those core elements of the audience values will increase your message effectiveness immediately.

Speak their language literally and contextually.

Consider cultural relevance from the start not as an afterthought. This profound market and audience understanding will drive most concise and effective messaging, more relevant customer journey resulting in increased ROI and campaign performance. All resulting in better brand relevance.

Boundaries Group provides a framework and a process to clearly evaluate market opportunity against business and marketing goals based on specific cultural dimension. Then partners with you to develop a customer journey with relevant milestones to more your audience through the sales cycle.

Consulting