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Knit it Now print ad

for Knit 'n Style Magazine

Contest Holder knititnow ?

Last Logged in : 4557days22hrs ago

Concepts Submitted

47

Guaranteed Prize
250
Winner(s)

1

Other veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Knit it Now print ad
Industry: Miscellaneous Logo
Contest Launched: Jul 15, 2011
Selected: 1 winning design from 47 concepts
Winning Design by: lottagloria
Close Date: Jul 22, 2011


Knit it Now print ad - Miscellaneous


Awarded as a winner
Project Report    

Sort by:


#27

#46

#34

#33

#32

#31

#30

#29


Creative Brief


Knit it Now print ad

for Knit 'n Style Magazine

Full color print ad template that will include 3 specific promotional goals. One goal will change bi-monthly. We are looking to stand out as a technology driven website and appeal to the younger market with QR code and focus on our on-line applications. We are promoting our unique site and want to stand out from the traditional, established formats. 3 promotional goals: 1. (primary goal) - introduce Knit it Now concept * Extensive collection of yarn for hand knitters, machine knitters and weavers * Traditional knitting patterns created for specific yarns * Custom knitting pattern engine for personalized patterns from YOUR gauge - NO MATH! * Design tools for the ambitious knitter who enjoys drafting their own patterns. * Web-based e-learning tutorials and classes * On-line reference for all levels of knitters. * *Free to Join!* 2. Include QR code and url to link to a free tutorial 3. (secondary goal) rotating feature section - first issue will feature Silk City Fibers home of the world's finest yarns for Designers and Manufacturers. In stock are thousands of colors in a multitude of yarn styles, all put up on cones, all for immediate delivery. offering high-fashion yarns for machine knitting, for weaving, for embroidery, for crochet; for making sweaters, suits, shawls, fabric furnishings, accessories; for virtually any purpose that can be devised by the imagination.

Miscellaneous

Hobbyists who enjoy knitting - specifically machine knitting

Sans-serif font - clean, with use of colors in our logo. Ad size: 3 1/2" W x 4 7/8" H spec sheet is uploaded

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Discussion


Comments

  • July 18, 2011 3:26 PM
    knititnow knititnow
      Project Holder
    #4D lottagloria 1. Prefer the white background at the top right as in 4A (remove the blue behind the 3 stacked rounded rectangles (learn-shop-knit) 2. prefer the fade behind the Silk City Logo as in 4A –B and C 3. Need to shorted the bulleted text as well as the Silk City Text (see “Changes to Brief” comment) 4. “Free to join” is important, but should not be located near the QR code. 5.Please try the QR code in the bottom left corner with the text: “Free tutorial” on top of the code and www.knititnow.com/cables below the code

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  • July 18, 2011 1:01 PM
    knititnow knititnow
      Project Holder
    #9 and #7 - good clean look, but could use a bit more punch - the pinwheel shapes outlining the images is a nice touch, but obscure - took me a while to understand they weren't golf clubs

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  • July 18, 2011 12:56 PM
    knititnow knititnow
      Project Holder
    CHANGES TO BRIEF: 1. Reduce Silk City Fibers text to: Home of the world's finest yarns for knitwear designers. Add text to Silk City section: Use coupon code SCF2011 for 15% off any Silk City Fibers yarn _____________ 2. Knit it Now bullet points: --Web-based e-learning tutorials and classes (NOTE: this is our focus - it can be repeated in the ad) --Online reference for all levels of knitters --Any yarn, Any Gauge knitting patterns --Web's largest selection of coned yarn --

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  • July 18, 2011 12:48 PM
    knititnow knititnow
      Project Holder
    #12 and #13 denim background not appropriate and ball of yarn is not appropriate. No dashed lines please Add text above and below QR code - Free tutorial / www.knititnow.com/cables Silk City logo is too dominant - reduce size or change color.

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  • July 18, 2011 8:54 AM
    knititnow knititnow
      Project Holder
    For the QR code, please include (in small type) Free tutorial and the url www.knititnow.com/cables

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  • July 18, 2011 8:49 AM
    knititnow knititnow
      Project Holder
    #5 - reverse doesn't work. Please don;t edit the pinwheel logo. doesn't say "machine knitting"

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  • July 18, 2011 8:44 AM
    knititnow knititnow
      Project Holder
    Designs must be 3 1/2" x 4 7/8" for publications

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