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Logo for Upscale Camping Resort at Jersey Shore

Holly Shores Camping Resort

Contest Holder bobbiebythebay ?

Last Logged in : 3842days7hrs ago

Concepts Submitted

334

Guaranteed Prize
350
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Project Finalized


Project: Logo for Upscale Camping Resort a ...
Contest Launched: Jul 23, 2013
Selected: 1 winning design from 334 concepts
Winning Design by: drisos
Close Date: Aug 12, 2013


Logo for Upscale Camping Resort at Jersey Shore - Hospitality Industry


Awarded as a winner
Project Report    

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Creative Brief


Logo for Upscale Camping Resort at Jersey Shore

Holly Shores Camping Resort

Yes

My client is a small, cozy family-oriented camping resort located at the Jersey shore. We cater to families from empty nesters to young families with kids and pets. We are looking for a simple, subtle high-end, sophisticated logo that is a also casual or playful. We do not want an ultra-sophisticated logo or a stereotypical outdoors "kitschy" campground logo. We cater to the upscale camper and offer all of the amenities of a resort and this must be reflected in our logo. We do not offer tent camping only high end-cabins, and space for RVs. Although just minutes from beautiful beaches, we are nestled in a lush wooded area with ample large shade trees, foliage, birds, walking paths, and a peaceful pond. We are a destination camping resort located halfway between the Wildwood boardwalk and Historic Cape May. We want to convey a sense of the outdoors in a welcoming, relaxing, peaceful, simple, clean family fun way. People come to our campground primarily to come to the beach so we are leaning toward incorporating beach elements such and a shoreline, waves, beach, sunset, reed grass, etc . Having said that, we are open to ideas that incorporate the other aspects of our property as described above. We do not want a Holly leaf or Holly Tree in our logo. See below for other elements that we like and do not like for further direction. We are comfortable with abstract or literal representations of design elements.

Hospitality Industry

Symbolic
Symbolic

Illustrative
Illustrative


Sophisticated
Simple
Casual

Colors found in nature: blues, greens, tans (sand) Beach colors, garden colors

3

My client is leaning toward images that are associated with the beach such as waves, water, sand, shoreline, reed grass, sunset, starfish, sand dollar, etc. Other possible ideas footprints in sand, beach umbrella, nautical if very subtle and sophisticated, birds such as shorebirds, Heron, Ospray, hummingbirds. Take "campground" to the next level. We want high-design. Please stay away from fish, Campground kitschy, Wildwood doo-wop retro, lighthouses, life-saving rings. The Font must be readable and must work well and be easily read on street sign at entrance of campground, in advertising, on website and on logo merchandise. I have included a file with ideas that my client is drawn to. There are notes below some of the ideas to give further direction.Leaning toward images that are associated with the beach such as waves, water, sand, shoreline, reed grass, sunset, starfish, sand dollar. Other possible ideas footprints in sand, beach umbrella, nautical ok if very subtle and sophisticated, birds ok such as shorebirds, Heron, Ospray, hummingbirds. Take "campground" to the next level. We want high-design. Please stay away from fish, Campground kitschy, Wildwood doo-wop retro, lighthouses, life-saving rings. The Font must be readable and must work well and be easily read on street sign at entrance of campground, in advertising, on website and on logo merchandise. I have included a file with a lot of ideas that my client is drawn to. There are some notes below some of the ideas to give further direction.

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Discussion


Comments

  • August 02, 2013 4:08 PM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello Designers, This contest is no longer open for new submissions. The contest has been narrowed down to several final designs. My client is sick today and cannot take time from their busy work weekend to review designs. The contest has been extended so they can make sure they have time to provide any final feedback to the finalist if needed and to make sure they have the right font and colors. Thank you to everyone who has worked so hard to provide great designs. B.

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  • July 31, 2013 6:03 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello, My clients have reviewed their favorite designs and have narrowed it down again. I am in the process of providing their feedback to the designers. Thank you for your patience. There are so many great designs and it has been hard for my client to decide. I do not need to see any more new designs for this project. Thank you to everyone who has worked on this project.

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  • July 27, 2013 8:19 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Designers, No need to submit many different variations of the same logo. I am happy to see one great concept and will request variations if necessary. Thank you.

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  • July 27, 2013 8:17 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello Designers. Thank you to everyone who has been working hard to give us great original ideas and refined well-designed logos. My clients have reviewed the logos so far and have several that they like very, very much and are seriously considering for the winner. One additional feedback from my client. They love the idea of a weather vane shown in my original upload of logo ideas for Wind Mark Beach logo. Nobody has yet submitted an idea like this and they are wanting to see some before they can pick a logo. I have uploaded a file called "Weather Vane Ideas". My client would love to see some original design using this idea. Using the images mentioned in my design brief like Waves, beach umbrella, star fish, dolphin, sunset, nautical compass (like in Baltic Beach Hotel logo), sea birds, sea grass, etc. If you decide to submit something like this please remember to keep it very simple, clean design like in the example. Thank you all.

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  • July 26, 2013 9:04 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello Designers, Thank you for all of the submissions. I appreciate all the simple, original, clean and bold ideas. I will be showing my client many of your ideas later today for their feedback. Keep in mind that I am ok seeing design concepts and do not need to see lots of variations on the same design unless I ask for refinement so that it will work for us. I am trying to give feedback to every design even those being eliminated. Here is my rating system: 1 star: Not being considered because either not what we are looking for or not original idea. 2 star: I see some potential in the design concept but it needs more work. 3 star: Good concept. (Some of these will be shown to client. If client likes design concept I will give further feedback/direction to designer.) 4 star: Very good concept and design that is refined to the point that at least one version will be show to client. 5 star: My favorite versions of a design concept to show to my clients. Thanks again for working on my project!

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  • July 24, 2013 6:57 PM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello Designers. Thanks for the good designs. I have a lot to look at and will get back to each person with feedback. I have uploaded another file with examples of sea grass and what the Jersey Shore looks like. My clients are also interested in seeing ideas using these elements. Please remember to keep your designs very simple and sophisticated. Thanks and have fun and be creative. Original, creative ideas have the best chance of winning!

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  • July 24, 2013 10:37 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Hello Designers, If you are considering doing a design with a shoreline . . . I have uploaded two new files with examples of shorelines that we like. We want the design to be relaxing & peaceful. Waves/water elements should be smooth and flowing. Thanks!

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  • July 24, 2013 8:12 AM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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  • July 24, 2013 7:25 AM
    bobbiebythebay bobbiebythebay
      Project Holder
    Designers, Thank you for the design submissions so far. There are many good ideas. A couple of things to consider: 1. Please keep the designs simple & clean 2. Please do not use any "digital shading effects" 3. When submitting ideas, please keep in mind that I am looking for original, creative ideas. Please do not copy directly any of the ideas that I included in the uploaded file. Please use those ideas for inspiration and make the design your own. 4. If submitting an idea using the beach/waves/water concept, for horizontal design orientation please use the sand color on the bottom of the design as if you were standing on the beach looking out at the water. For vertical orientation then it doesn't matter what side for sand vs. water. Thanks!

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  • July 23, 2013 4:40 PM
    bobbiebythebay bobbiebythebay
      Project Holder
    Thank you to all the designers taking the time to submit designs to my contest. I am excited to see lots of great design ideas. I am a marketing communications consultant with a background in graphic design. This logo is for one of my clients. I will be personally reviewing each design and offering feedback and direction. Once we have arrived at several potential design options my client will review those and provide another round of feedback before narrowing it down and choosing the winner. I am looking for design concepts and do not need to see lots of variations of the same design. If you do offer variations please put on one page and submit as one draft. If a design concept is headed in the right direction I will ask for refinement and additional variations if needed. I hope that you have fun with this design and get creative!

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