Jody Jenkins Music
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jodyjenkinsmusic
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Logotype/monogram for successful London based Film/TV composer
Jody Jenkins Music
Music for film, television and commercials
No
JODY JENKINS MUSIC
This brief is concerned with the design of a logotype for JODY JENKINS MUSIC. I am an composer of music for film, TV and commercials based in London. My clients are film companies, TV companies and other film music practitioners. I am looking for a logotype that can feature on my stationary and artwork for DVD/CD show-reels that are distributed throughout the industry. In time it will also perhaps dictate the design of my website. The tone needs to reflect the high-class productions with which I am involved, or at least aspire to be. Whilst the music I produce is not ‘classical’ per se, I want to avoid any suggestion of ‘bands’ and guitar/studio culture in general. I also want to avoid anything to ‘Hollywood’ or grandiose. The fact that I am an individual rather than a company also means it should be slightly understated and not suggest personal arrogance.
I am open-minded in terms of the type of design but I tend towards mono-chrome designs that feature an icon or graphic device [perhaps an outline/silouette]. I love this - http://blog.mollar.me/wp-content/imgdepot/indie-film-studio-logos/scott-free.jpg because you could really imagine the bird becoming something instantly identifiable, also the font sets just the right tone.
The design could also feature the ‘J’ of both my names. One idea I had was to feature a ‘lyre’ in some way as it is a musical instrument of classical times and yet not too literal. I don’t like designs that feature obvious pianos, guitars or musical clefs. I like the idea that the main logotype would be B/W but perhaps could be strong enough to be switched into other two-tone variations. A single icon that could become associated with my business would be desirable so that a CD could feature a single image and be instantly recognisable.
I trade as JODY JENKINS MUSIC and the logotype should use this but I have a sister company with a family member where we occasionally trade as simply JENKINS MUSIC so hopefully we could have a version like that as well. I imagine that the final logotype will suggest a font that we can then use on other promo material and on strap-lines etc.
Some film companies employ logotypes that unusually are light colored, on a black background, this stems from their use as idents at the start of films. I would like the option of doing this so please consider if your design would work in negative as well ie white-ish logo/text on a black background.
I am not thinking of anything particularly colourful but I could be wrong.
Think on the following...
Classy
Creative
Small but successful
Quirky
Music
Symbolic
Abstract Mark
Initials
Unique/Creative
Clean/Simple
Sophisticated
Fun
Illustrative
not sure
to learn more about me check out www.jodyjenkinsmusic.com
Note that this features my old logotype so don't follow this website as any kind of design ref.
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