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Modern and impactful logo for an online fitness Web2.0 platform called MyWayFit

MyWayFit or MYWAYFIT or mywayfit

Contest Holder mywayfit ?

Last Logged in : 3330days9hrs ago

Concepts Submitted

255

Guaranteed Prize
350
Winner(s)

1

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Project: Modern and impactful logo for an ...
Industry: Sports Logo
Contest Launched: Jan 22, 2015
Selected: 1 winning design from 255 concepts
Winning Design by: shaikhdsgns
Close Date: Feb 01, 2015


Modern and impactful logo for an online fitness Web2.0 platform called MyWayFit - Sports


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Creative Brief


Modern and impactful logo for an online fitness Web2.0 platform called MyWayFit

MyWayFit or MYWAYFIT or mywayfit

Open fitness community, encouraging active lifestyle, easier access to info, time and money savings

No

MyWayFit is a startup company initially based in Switzerland but which later will become international. We are creating an online fitness platform which allows people to find and book fitness classes in their city and to find personal trainers all on one site. So you can think of it as a one stop shop for fitness seekers, mainly focussed on fitness classes. Later on there will be reviews and ratings etc. We are an open community in that we work with many different fitness providers (gyms, small studios, freelance trainers etc) so that we have a wide range of offers for consumers eg you can find yoga classes, pilates classes, running technique classes, swimming classes, gym classes, spinning and so on. We do not actually offer any fitness classes ourselves - we are just an aggregator/ agent. You can see the basic landing page at www.mywayfit.com just to make things clear about what we will offer. The finalised website will also be a "responsive website" (like the landing page is) which is obviously a modern format for websites, so the logo would also need to appear modern.

The target market is expected to be more than 50% female, but there will also be a lot of males too using the platform. So the logo needs to be quite gender neutral. It also should not put off people who are not really that sporty. The aim of the platform is to encourage people to do fitness but also to offer things for people are really fit and love to try out lots of different classes. So it should not appear like it is for super muscled people and it should not appear that it is for unfit people - somewhere inbetween. Think open community.

As we are offerings classes in many different types of fitness, we do not really want to be associated with one particular sport. For instance we don't want to have any weights, barbells etc as this might put off a runner who wants to do a running class for instance. Think general fitness rather than one specific fitness type.

The name MyWayFit was chosen as it implies that you can do fitness in the way you want. You have a sense of autonomy in the decision making process because you have all the info you need at the touch of a button. You can also choose something to suit your budget and commitment level because we will encourage gyms and freelancers to offer a pay per use model. There will also be reviews and ratings to help you decide which classes or trainers you might be most interested in. So it is fitness your way, whatever way you prefer.

Sports

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Character
Character

Web 2.0
Web 2.0


Modern
Cutting-edge
Youthful
Sophisticated
Simple
Professional
High Tech

Open to various options but it should look modern. It should not look tacky or cheesy so no neon colours unless you find a clever way to incorporate them somehow (eg a small streak of a really bright colour can make it appear modern). Having the logo in all pink might put off some men, although there is nothing wrong with this colour if it is cleverly incorporated. Basically I am open to experimentation in terms of colours provided the logo will appeal to both men and women and create a sense of an open fitness community that welcomes all (young, old, men, women, occasional sport, super fit)

not sure

Because MyWayFit starts with an M I want to make sure that it is not associated with McDonalds in any way. This is why I want the whole word MyWayFit as part of the logo. Feel free to experiment with the case of the letters so MYWAYFIT or MyWayFit or mywayfit - whatever you think works best for your design.

Perhaps the letters in 3D could be good but it is not a criteria so feel free to explore other options that are not 3D too.

Perhaps one of the letters could be part of something else eg a Y could be a person for a example. Again feel free to experiment as I am open to different options.

Web2.0 style logos might be the most suitable since this is an online platform and using modern technologies.

Later I plan to have a mobile app, so this logo should be something that would also be suitable for that. Usually the logos for mobile apps tend not to be overly elaborate. Rather they are simple and impactful.

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