New Year Branding Ideas For Creative B2C Wishes

As 2020 comes to an end, one cannot help but wonder what will happen next. The global pandemic took over the world this year, and there is an air of uncertainty about the future. In the business sector, people are slightly hopeful and optimistic about 2021 based on changing business models and economic projections. In a survey conducted by Bluehost, 75% of small business owners said they were confident about their sales for next year. The holiday season and New Year is the perfect opportunity for businesses to reach out to customers by applying creative and appealing branding strategies.

For a B2C company that sells its products or services straight to the consumer, effective marketing and branding campaigns can make all the difference. Nowadays, businesses, particularly small ones, have adopted this model where they offer their items directly to the customers online or via E-Commerce platforms such as Etsy and Facebook Marketplace. The competition is tough which is why, as a business and brand owner, you need to make your mark and catch the eye of the target audience with customized branding stationery and design trends. For the New Year, you can tap into the festive spirit and positivity, and make yourself stand out in the market!

If you are looking to connect and engage with your customers in 2021, here are a few branding ideas that might help.

Personalize Content On Social Media

One way to engage your target audience is to wish them Happy New Year by sending posts and messages directed towards them. Think of companies like Netflix and Spotify. They have features like ‘Recommended for You’ and ‘Spotify Wrapped’ that present their customers with personalized lists of TV shows, movies and music playlists.

Image Source: Spotify

While you don’t need to come up with something exactly like this, you can run a contest on social media platforms such as Instagram or Facebook and encourage people to share their New Year goals and aims. Then you can pick a few out of those and share them on your page or announce a giveaway for the people who send them in.

Other than that, there is also the option of quizzes and polls that you can post on New Year about favorite traditions, meals or resolutions. You can come up with some fun ones to spread good wishes and cheer around! In fact, quizzes are a great way to engage the audience and show your brand values as well. They also help with visibility and reach as each quiz can be shared more than 1900 times, according to BuzzSumo.

Creative And Targeted Videos

Video content is a powerful marketing tool, particularly in this day and age. In social media marketing, it can be quite effective if used creatively and with targeted content. According to the numbers given in the video marketing report by Wyzowl, around 85% of businesses use video content to attract consumers and the number of people who watch them is above 90%. For New Year, you can put up a short video wishing your customers on the occasion. A number of brands have and continue to come up with creative wishes for their consumers in videos that are posted on various social media and digital platforms.

Lego,Volkswagen and Spotify have all come up with highly engaging videos to inspire their target audience on New Year to spread joy. If you are unable to come up with a creative video, a countdown for a few seconds or an animated video can also do the trick.

Volkswagen- Workout Commercial

Lego- Collaboration with Chad Clay

Spotify-Playlist of the Decade

Offer Special Promotions And Discounts

One of the best ways to express gratitude to the customers and wish them Happy New Year is to run promotions. There are many businesses and companies that attract new and old customers by posting special offers on their social media pages or sending emails. In fact, email marketing tools and lists are a great option that you can choose to reach out to your loyal and frequent customers and celebrate with them. In the holiday season, you can use email marketing to tell people about New Year discounts, gift guides or items on promotions.

Take a look at the offers sent by Rifle Paper Co. and Kate Spade. They instantly catch the eye and engage the consumers with their attractive offers. Other than that, you can also go for a simple wish as Louis Vuitton or include a wish and a discount like Jack Spade.

Image Source: Rifle Paper Co.

Image Source: Pinterest

Image Source: Pinterest

Image Source: Pinterest

Announce The Launch Of A New Product

On New Year, you have the opportunity to rebrand or launch something new to increase your consumer base. Reebok wished their customers a good New Year by encouraging them to start fresh with ‘New Gear’. By following something similar, you will not only be able to connect with the target audience but also come up with an effective branding strategy for the future. Think of it this way. If you announce a new line or product at the beginning of the year, your brand can be associated with positivity and hope. You can continue building on it for the next few years as well by launching new products at the beginning of each one.

Image Source: oriflame.com

Host An Event Or Watch Party

In 2020, all of the major events have been cancelled or shifted on virtual platforms. From concerts to coffee meetings and even cooking master classes. You can help lift the spirits by hosting a virtual New Year’s party or sponsor a countdown event. Make the announcement on your social media or web page and post an invite.  Other than that, you can also stream celebrations from various countries globally, a lot of which might happen virtually due to the ongoing pandemic.

Many companies have tried and tested streaming events online and interacting with the audience successfully as well. Salesforce held their World Tour in Sydney virtually which was steamed by almost 80,000 people and got over a million views.

Wrapping Up

If you want to combine impactful branding with a celebration, New Year is the best time to do so. As a B2C business, you can engage with your customer instantly and tell them about your brand, product and service effectively. You can try out some of these strategies and hopefully they will bring you the desired results!