{"id":13799,"date":"2019-09-03T12:14:57","date_gmt":"2019-09-03T12:14:57","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=13799"},"modified":"2026-04-10T10:42:55","modified_gmt":"2026-04-10T10:42:55","slug":"video-editing-tips-production-thats-smooth-butter","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/video-editing-tips-production-thats-smooth-butter\/","title":{"rendered":"Video Editing Tips For A Production That\u2019s Smooth As Butter"},"content":{"rendered":"

Videos are hot stuff in any market. They catch and keep more attention, lead to more engagement, are easier to remember, and are more frequently shared.<\/p>\n

As a matter of fact, videos are so effective as marketing, branding, and engagement tools<\/a> that the average internet user spends up to 88% more time on a website that includes videos. That interest leads to up to 93% more engagement from customers<\/a>.<\/p>\n

And while it\u2019s clearly good for the marketers behind the videos, it\u2019s also apparently good for the viewers themselves, as 54% of consumers state that they want to see more video content<\/a> from businesses and brands.<\/p>\n

However, to achieve this level of success, you need premium video production agency like Vidico<\/a>. If your video isn\u2019t smooth and polished, especially if it\u2019s a marketing video, it may lose a lot of its appeal.<\/p>\n

A poorly edited video is much less likely to be watched through to the end. And it\u2019s also a lot less likely to garner likes and shares.<\/p>\n

\"modern<\/a>
\nImage Source: istock\/dorian2013<\/p>\n

On the other hand, a video that is easy to watch, easy to understand, and which transitions and flows smoothly from one scene to the next can turn even a dry marketing stint into a viral sensation.<\/p>\n

So let\u2019s look at some tips for editing videos into pure gold, mostly focusing on things you can do post-shoot to create a seamless project.<\/p>\n

Shoot For Edits<\/h2>\n

The best editing projects involve some stellar material to work with. The quality of the raw footage can make a big difference to the finished product.<\/p>\n

\"tv<\/a>
\nImage Source: istock\/amriphoto<\/p>\n

If you have control over the filming, then arrange your shots with editing and the final composition in mind.<\/p>\n

Audio Visual Logos<\/a>
\nMedia Service Logos<\/a>
\nMusic Studio Logos<\/a>
\nActor Agency Logos<\/a><\/p>\n

Opt to shoot in a light that works best for your subject. And get multiple takes, if possible, as well as footage for cut aways.<\/p>\n

\"sunset<\/a>
\nImage Source: istock\/TwilightShow<\/p>\n

Edit For Storyline Continuity<\/h2>\n

This tip is something of a no-brainer, but you might be surprised how many beginner editors don\u2019t take it into consideration.<\/p>\n

Typically, with few exceptions, the storyboard is created before filming. But the importance of the storyboard doesn\u2019t end there.<\/p>\n

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\nImage Source: istock\/smolaw11<\/p>\n

A good editor needs to know the story behind the project. This detailed knowledge allows for choosing and framing edits so as to accentuate things important to the video as a whole.<\/p>\n

A great example of knowing the story and editing accordingly is that of Columbia Sportswear, which created an entire YouTube channel dedicated to videos marketing a variety of products. The company runs a few different series within that channel, each geared toward a different aspect.<\/p>\n

One series, Directors of Toughness, is framed around telling exciting motivational stories geared to move the audience toward adopting a more active lifestyle. In this case, not only does each individual video need to be framed around a story, but since the series as a whole, and the parent channel, also have overall goals or \u201cstorylines,\u201d extra care is needed in editing so as to meet the challenge of each of those narratives.<\/p>\n

You might have a lot of great footage to work with, but if you don\u2019t know what is and isn\u2019t relevant, you run the risk of a bumpy production that seemingly goes off on tangents that don\u2019t matter much to the story as a whole. Or the plot could be lost entirely!<\/p>\n

Good editors should educate themselves on the details of the project they\u2019re working on. That\u2019s one of the best ways to create continuity and flow.<\/p>\n

\"video<\/a>
\nImage Source: istock\/sutiporn<\/p>\n

Explore: 6 Tips To Effectively Use Storytelling To Boost Your Brand<\/a><\/p><\/blockquote>\n

Use J And L Cuts<\/h2>\n

There are all kinds of cuts, from a straightforward cut to a smash cut to even a fancy, ironic star wipe. But these two particular types of cuts deserve attention for the cause of creating a polished product.<\/p>\n

J and L cuts are a common way to introduce smoothness and continuity into a video, especially between different scenes.<\/p>\n

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\nImage Source: filmstro.com<\/p>\n

Like other types of cuts, these cuts involve joining two video clips together. The difference is how the video is connected separately from the audio, resulting in overlapping audio. Basically, it boils down to this:<\/p>\n