{"id":14811,"date":"2011-11-17T13:03:29","date_gmt":"2011-11-17T13:03:29","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=14811"},"modified":"2026-04-13T06:41:21","modified_gmt":"2026-04-13T06:41:21","slug":"elements-that-make-a-logo-design-stick","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/","title":{"rendered":"7 Elements that Make a Logo Design &#8216;Stick&#8217;"},"content":{"rendered":"<p>A logo is your company\u2019s brand ambassador. It is an iconic representation of your business; since it will be the face of your company, it needs to stand out and be memorable. Have you ever come across a logo design that sticks in your mind? Did a logo ever make you wonder how powerful simplicity can be? Has a logo design ever make you think, \u2018Wow! This is pure genius?\u2019<\/p>\n<p>A good logo does not need to be complex or flashy. It should be simple, timeless and unique with the power to \u2018stick\u2019 in the minds of its viewers. There are seven important <strong>logo design elements<\/strong> that can make a design become a brand\u2019s identity. Use these to create a <a href=\"https:\/\/www.zilliondesigns.com\/logo-design-contest\" target=\"_blank\" rel=\"noopener noreferrer\">professional logo design<\/a>.<\/p>\n<p><strong>Simple \u2013<\/strong> Remember, less is more. Instead of creating a design that is complex design, focus on creating one that is simple and easily identifiable in various formats. Keep it clear with distinct lines and shapes; avoid adding too much to it.<\/p>\n<p><strong>Memorable \u2013<\/strong> Leave a lasting impression. Use a consistent color scheme that has no more than 2 colors and create a symbol that represents the company. This will help it to stand out in the crowd, never underestimate the power of visual appeal. An ugly logo with a lot of color and complicated fonts will be forgettable.<\/p>\n<p><strong>Unique \u2013<\/strong> Don\u2019t copy or use common clich\u00e9d symbols and styles. A logo design that has nothing new to offer can easily be lost in a crowd. Creating an abstract image won\u2019t do, unless it can personalize your client\u2019s business and help it stand out.<\/p>\n<p>Related: <a class=\"row-title\" href=\"https:\/\/www.zilliondesigns.com\/blog\/pen-tool-ticks-illustrator-memorable-logos\/\" aria-label=\"\u201c10 Pen Tool Tricks In Illustrator To Create Memorable Shaped Logos\u201d (Edit)\">10 Pen Tool Tricks In Illustrator To Create Memorable Shaped Logos<\/a><\/p>\n<p><strong>Versatile \u2013<\/strong> Create an appealing logo symbol, not just in color but also in black and white. It should not lose its appeal when printed in reverse colors or in just one.<\/p>\n<p><strong>Relevant \u2013<\/strong> Allow the logo to reflect the vibe of the business it represents. Research about the industry and your client\u2019s competitors. Don\u2019t use fonts or styles that will misrepresent the company and give it an incorrect image. For instance, using a fun comic font for a <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/law-firm-attorney\" target=\"_blank\" rel=\"noopener noreferrer\">professional law firm<\/a> is a big mistake. How can you expect the viewers to take that firm seriously if the vibe the logo gives is non-serious?<\/p>\n<p><strong>Scalable \u2013<\/strong> Suppose the logo is in PNG image format. Will its design lose its touch it is resized? Of course, it will. PNG can lose its original resolution when either compressed or expanded. When compressed, multiple pixels merge into one, fading the details. When expanded, it becomes blurry. To avoid this, you can <a href=\"https:\/\/pngtosvg.xyz\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">convert PNG to SVG<\/a>, which is a vector-based format, and keep the logo picture away from getting blurred or shrunk.<\/p>\n<p><strong>Timeless \u2013<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/top-5-logos-and-legendary-designers\/\" target=\"_blank\" rel=\"noopener noreferrer\">The best logo designs stand the test of time<\/a>. They have a universal appeal and don\u2019t need to be redesigned every few years. <strong>Best logo designs<\/strong> adapt to the growth of the business and override the trends. In fact, they can become the trend setters.<\/p>\n<p><strong>So, does your creation have all the necessary elements needed for a winning brand image? Will your logo design stick around for long?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo is your company\u2019s brand ambassador. It is an iconic representation of your business; since it will be the face of your company, it needs to stand out and be memorable. Have you ever come across a logo design that sticks in your mind? Did a logo ever make you wonder how powerful simplicity [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-14811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Elements that Make a Logo Design Stick<\/title>\n<meta name=\"description\" content=\"Good logo designs need not be complex. Logo design elements that make your logo timeless and unique with the power to \u2018stick\u2019 in the minds of the viewers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Elements that Make a Logo Design Stick\" \/>\n<meta property=\"og:description\" content=\"Good logo designs need not be complex. Logo design elements that make your logo timeless and unique with the power to \u2018stick\u2019 in the minds of the viewers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/people\/Michael-Baker\/pfbid09KHZxfy1AQEFzRXTbSH3uAXbF6b9K4o731vYiKyQYfgyDvwSZr8GvP6MuZaUpyxql\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-17T13:03:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T06:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Elements-that-Make-a-Logo-Design-Stick.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Baker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\"},\"author\":{\"name\":\"Michael Baker\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/cd89066544d90878255e7e92350c0d48\"},\"headline\":\"7 Elements that Make a Logo Design &#8216;Stick&#8217;\",\"datePublished\":\"2011-11-17T13:03:29+00:00\",\"dateModified\":\"2026-04-13T06:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Elements-that-Make-a-Logo-Design-Stick.png\",\"articleSection\":[\"Logo Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/\",\"name\":\"7 Elements that Make a Logo Design Stick\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/elements-that-make-a-logo-design-stick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Elements-that-Make-a-Logo-Design-Stick.png\",\"datePublished\":\"2011-11-17T13:03:29+00:00\",\"dateModified\":\"2026-04-13T06:41:21+00:00\",\"description\":\"Good logo designs need not be complex. 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