{"id":15394,"date":"2012-08-30T07:34:00","date_gmt":"2012-08-30T07:34:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=15394"},"modified":"2026-04-13T06:27:15","modified_gmt":"2026-04-13T06:27:15","slug":"overused-derivative-logos","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/","title":{"rendered":"The Difference Between Overused And Derivative Logos"},"content":{"rendered":"<p>Given the very nature of my job, I go through dozens of logo designs every day, the things I see too much of are derivative and overused logos. Upon further investigation and discussions with other designers, I&#8217;ve learned that generally people confuse the two terms. Many designers and project holders think the two terms are one in the same. They are not.<\/p>\n<p>Let\u2019s shed some light on both terms to distinguish one from the other. This post will give you a good understanding of each term as well as where and when they should be used.<\/p>\n<h2><strong>Overused Logos \u2013 Common and Clich\u00e9d<\/strong><\/h2>\n<p>Overused logos are exactly that, overused. These are <u>clich\u00e9d design concepts<\/u> that have been used so often that they portray a dull feel when used. There are symbols for every industry that have been overused by designers through ages. They\u2019ve been used so much that <strong>they cannot help a business stand out in today\u2019s market<\/strong>.<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-large wp-image-15463 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/copy-or-derivative-01.png\" alt=\"copy or derivative\" width=\"648\" height=\"195\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 648px; --smush-placeholder-aspect-ratio: 648\/195;\" \/><br \/>\nImage Source: StefanIlic\/iStock.com<\/center><\/p>\n<p>When people look at overused symbols in logos they instantly make a connection with something they\u2019ve already seen. For example, the symbols of a scale in a law firm logo or rooftops in real estate logos are just a few examples of overused symbols.<\/p>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/logo-design-contest\" target=\"_blank\" rel=\"noopener noreferrer\"><button>MAKE A UNIQUE LOGO<\/button><\/a><\/center><\/p>\n<h2><strong>Derivative Logos \u2013 Copied and Unoriginal<\/strong><\/h2>\n<p>Derivative logos are based on stock images, clipart or <u>existing logos created by someone else<\/u>. They are essentially \u2018derived\u2019 from an existing design. The designer who creates a derivative logo is basically copying someone else\u2019s design and making a few changes to call it their own.<\/p>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/derivative-concepts.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-2285 size-full lazyload\" title=\"Derivative Logo Concepts\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/derivative-concepts.jpg\" alt=\"derivative logo designs\" width=\"500\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/200;\" \/><\/a><br \/>\nImage Source: Yayayoyo\/shutterstock.com<\/center><\/p>\n<p>This is a very common and unproductive practice among new designers. They tend to look at different types of designs to get inspiration and ideas for their projects. Sometimes they see a design they like and take it a step further by making slight modification to it to make it appear unique.<\/p>\n<blockquote><p>Explore: <a href=\"https:\/\/www.zilliondesigns.com\/blog\/videos\/copyrights-trademarks-derivative-designs\/\">Copyrights, Trademarks, and Derivative Designs<\/a><\/p><\/blockquote>\n<p>While this approach works and some designers are able to get away with it, it is obvious that it is not a genuine or creative approach. A <strong>derivative logo design can lead to trademark infringement and copyright issues<\/strong> for the designer and their client. This will eventually lead to a designer\u2019s bad rep in the long run and blacklist him in the market. With a bad track record, it will be hard for him\/her to find design jobs in the future. I hope that now, the difference between overused logos and derivative logos is much clearer. Overused designs are common but they don\u2019t allow a client to stand out in their market. Derivative designs are simply copied work, which should be avoided. If there is one thing that can be said about both of them, it would be that neither approach should be practiced by graphic designers.<\/p>\n<p>Your logo design and branding should be original. A truly unique brand design is an elegant mix of elegance, innovation, uniqueness and ingenuity. All of us at <a href=\"https:\/\/www.zilliondesigns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ZillionDesigns.com<\/a> would like to stress this and encourage designers to use their imagination. Remember, being unique is worth its weight in gold in this business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Given the very nature of my job, I go through dozens of logo designs every day, the things I see too much of are derivative and overused logos. Upon further investigation and discussions with other designers, I&#8217;ve learned that generally people confuse the two terms. Many designers and project holders think the two terms are [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":29825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-15394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Difference Between Overused &amp; Derivative Logos<\/title>\n<meta name=\"description\" content=\"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Difference Between Overused &amp; Derivative Logos\" \/>\n<meta property=\"og:description\" content=\"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-30T07:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T06:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ZD Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ZD Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\"},\"author\":{\"name\":\"ZD Team\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/02a0cd9f794e713c21a9b769b71cef95\"},\"headline\":\"The Difference Between Overused And Derivative Logos\",\"datePublished\":\"2012-08-30T07:34:00+00:00\",\"dateModified\":\"2026-04-13T06:27:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png\",\"articleSection\":[\"Logo Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\",\"name\":\"Difference Between Overused & Derivative Logos\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png\",\"datePublished\":\"2012-08-30T07:34:00+00:00\",\"dateModified\":\"2026-04-13T06:27:15+00:00\",\"description\":\"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png\",\"contentUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png\",\"width\":800,\"height\":400,\"caption\":\"Overused and derivative Logos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zilliondesigns.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Difference Between Overused And Derivative Logos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/\",\"name\":\"ZD Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\",\"name\":\"ZillionDesigns Blog\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/ZD-Blog-Logo.png\",\"contentUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/ZD-Blog-Logo.png\",\"width\":570,\"height\":134,\"caption\":\"ZillionDesigns Blog\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/zilliondesigns\",\"https:\/\/x.com\/zilliondesigns\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/02a0cd9f794e713c21a9b769b71cef95\",\"name\":\"ZD Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad9e21922512847a7cd6734a67f13fdfc805007a70364aecd19e5b8d42a7a2a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad9e21922512847a7cd6734a67f13fdfc805007a70364aecd19e5b8d42a7a2a3?s=96&d=mm&r=g\",\"caption\":\"ZD Team\"},\"description\":\"ZD Team is the in-house editorial team behind the ZillionDesigns Blog. Specializing in design, branding, and logo strategy, our writers share practical insights, creative trends, and expert guidance to help businesses build stronger visual identities. From brand fundamentals to advanced logo design techniques, our team delivers content crafted for designers and growing brands alike.\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/author\/zdteam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Difference Between Overused & Derivative Logos","description":"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/","og_locale":"en_US","og_type":"article","og_title":"Difference Between Overused & Derivative Logos","og_description":"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.","og_url":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/","og_site_name":"ZD Blog","article_publisher":"http:\/\/facebook.com\/zilliondesigns","article_published_time":"2012-08-30T07:34:00+00:00","article_modified_time":"2026-04-13T06:27:15+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png","type":"image\/png"}],"author":"ZD Team","twitter_card":"summary_large_image","twitter_creator":"@zilliondesigns","twitter_site":"@zilliondesigns","twitter_misc":{"Written by":"ZD Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#article","isPartOf":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/"},"author":{"name":"ZD Team","@id":"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/02a0cd9f794e713c21a9b769b71cef95"},"headline":"The Difference Between Overused And Derivative Logos","datePublished":"2012-08-30T07:34:00+00:00","dateModified":"2026-04-13T06:27:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/"},"wordCount":541,"publisher":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png","articleSection":["Logo Identity"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/","url":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/","name":"Difference Between Overused & Derivative Logos","isPartOf":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage"},"image":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png","datePublished":"2012-08-30T07:34:00+00:00","dateModified":"2026-04-13T06:27:15+00:00","description":"Many people confuse overused and derivative logos. Both are different. One makes your brand common while the other leads to potential trademark issues.","breadcrumb":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#primaryimage","url":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png","contentUrl":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Overused-and-derivative-Logos.png","width":800,"height":400,"caption":"Overused and derivative Logos"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zilliondesigns.com\/blog\/overused-derivative-logos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zilliondesigns.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Difference Between Overused And Derivative Logos"}]},{"@type":"WebSite","@id":"https:\/\/www.zilliondesigns.com\/blog\/#website","url":"https:\/\/www.zilliondesigns.com\/blog\/","name":"ZD Blog","description":"","publisher":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/#organization"},"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zilliondesigns.com\/blog\/#organization","name":"ZillionDesigns Blog","url":"https:\/\/www.zilliondesigns.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/ZD-Blog-Logo.png","contentUrl":"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/ZD-Blog-Logo.png","width":570,"height":134,"caption":"ZillionDesigns Blog"},"image":{"@id":"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/zilliondesigns","https:\/\/x.com\/zilliondesigns"]},{"@type":"Person","@id":"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/02a0cd9f794e713c21a9b769b71cef95","name":"ZD Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad9e21922512847a7cd6734a67f13fdfc805007a70364aecd19e5b8d42a7a2a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad9e21922512847a7cd6734a67f13fdfc805007a70364aecd19e5b8d42a7a2a3?s=96&d=mm&r=g","caption":"ZD Team"},"description":"ZD Team is the in-house editorial team behind the ZillionDesigns Blog. Specializing in design, branding, and logo strategy, our writers share practical insights, creative trends, and expert guidance to help businesses build stronger visual identities. From brand fundamentals to advanced logo design techniques, our team delivers content crafted for designers and growing brands alike.","url":"https:\/\/www.zilliondesigns.com\/blog\/author\/zdteam\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/15394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=15394"}],"version-history":[{"count":6,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/15394\/revisions"}],"predecessor-version":[{"id":29827,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/15394\/revisions\/29827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/media\/29825"}],"wp:attachment":[{"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=15394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=15394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zilliondesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=15394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}