{"id":17061,"date":"2016-03-10T11:59:23","date_gmt":"2016-03-10T11:59:23","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17061"},"modified":"2026-04-10T12:25:49","modified_gmt":"2026-04-10T12:25:49","slug":"graphic-design-tactics-for-landscaping-companies","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/graphic-design-tactics-for-landscaping-companies\/","title":{"rendered":"How Landscaping Companies Can Use Graphic Design Tactics To Win Clients"},"content":{"rendered":"

According to a research by IBISWorld<\/a>, an Australian research firm, the demand for landscaping services in America has increased by 3.5% annually due to a significant growth in property and housing markets. In the next five years the trend of outsourcing landscape design and maintenance services will flourish.<\/p>\n

In the expansive space (9.842 million km2) and thriving economy of America, there are thousands of landscaping companies ranging from small businesses to large enterprises. Some are in fact purely digital. In order to attract clients in this highly competitive market you need to become noticeable, reliable and distinctive.<\/p>\n

\"\"
\nImage Source: Kelsey Knight\/Unsplash<\/center><\/p>\n

While graphic design helps companies with their brand identities, there are more ways you can use the design field and designer way of doing things to your advantage. There are some interactive tactics to win clients that work for graphic designers\/companies and can work for you too. We’ve carefully chosen some amazing tips for your landscape design services and products company.<\/p>\n

What\u2019re we waiting for? Let\u2019s get started.<\/p>\n

Create A Digital Design Portfolio<\/h2>\n

A portfolio of creative work gets graphic designers loyal clients and it can do the same for landscape designers. Instead of simply showing pictures of gardens and landscapes on your website, show potential clients how you work through a project. Share your sketches, prototypes, and final design. This way people can know about your strategic and aesthetic design process.<\/p>\n

\nBuilder Logos<\/a> Carpentry Logos<\/a> Construction Logos<\/a><\/p>\n

Keeping a hardcopy of your portfolio is a traditional way to record things, it won\u2019t really help you in this digital age. Show your landscaping talents to people.<\/p>\n

Graphic designers make their online portfolios on websites like Behance, so you can put your landscape artwork on Carbon Made<\/a> to display your creativity in working with nature and 3D urban spaces.<\/p>\n

\"\"
\nImage Source: David Bockman\/Virginia Hospital Center Healing Spaces<\/a>\/Behance<\/center><\/p>\n

Join Platforms Where Clients Are<\/h2>\n

A full-time job isn\u2019t the only way graphic designers get clients, they also collaborate with online crowdsourcing companies. You could join architectural competitions for instance on Arcbazar<\/a>. Such sites are good for getting clients from all over the world. If you join these contest websites then you can enhance your credibility with reviews and testimonials.<\/p>\n

You can also join forums. Graphic designers engage with people on Graphic Design Forum (GDF). Find popular online communities like Land 8<\/a>if you are a landscape designer.<\/p>\n

Chris Heiler, the founder of The Landscape Leadership Team, suggests that Houzz is a good platform where potential clients are \u201cactively searching for ideas and contractors for their projects. This can bring you qualified leads warmed up and ready to buy.\u201d<\/p>\n

Know How To Market Yourself<\/h2>\n

A graphic designer these days is versatile and you should be too. Knowing about marketing will assist you in promoting your company and designs to both existing and potential clients. Email marketing is an effective way to talk about your company in an entertaining way and provide exclusivity of offering news first to subscribers.<\/p>\n

Also, promote your business via social media platforms. Tools like Crello and Canva can be used to make quick online marketing images.<\/p>\n

\"\"
\nImage Source: Igor Ovsyannykov\/Insplash<\/center><\/p>\n

As a small business or landscaping startup, instead of hiring a marketing firm you can simply become a Marketing Designer. Know strategies about run marketing campaigns, generating leads, and graphic designing.<\/p>\n

In The Professional Practice of Landscape Architecture: A Complete Guide to Starting and Running Your Own Firm<\/em> by Walter Rogers, it\u2019s explained that \u201clandscape architecture firms that are effective at marketing will obtain and keep more clients and work on more interesting and high-profile projects.\u201d<\/p>\n

Engage Through Your Blog<\/h2>\n

Create a blog with friendly user-experience and responsive user-interface. Graphic design organizations do this a lot. For inspiration you can see AIGA\u2019s blog<\/a>. For low-cost engagement, having knowledge about WordPress, HTML, and CSS helps you in maintaining your blog.<\/p>\n

In a landscaping blog you can write about: 1) things people are looking for, 2) tips and tricks readers don\u2019t know, 3) simply talk about areas related to your business, or 4) directly talk about your business but this is often boring.<\/p>\n

Your blog can be about agronomy, land contouring, cost-effective landscaping, hardscape and softscape, landscape architecture, land topography, landscape photography, sustainable gardening, color scheming in open space, landscape drawing, urban landscaping and so much more. You can pick a niche topic or a generic one depending on your business and target market.<\/p>\n

\"\"
\nImage Source: Ewan Robertson\/Unsplash<\/center><\/p>\n

For inspiration you can look at the following blogs: Secret Gardens, Garden Design<\/a>, and A Way to Garden<\/a>.<\/p>\n

Educate People Via Videos<\/h2>\n

Simply writing about topics won\u2019t bring you in limelight. Graphic design companies make audio\/visual content to educate their target market about the services they offer. This involves selling products and services, adding calls to action, telling people about product features, displaying product versatility, and giving DIY tips etc. For creative and unusual video ideas you can explore Grant Thompson\u2019s channel.<\/p>\n

<\/p>\n