{"id":17240,"date":"2016-04-15T08:43:48","date_gmt":"2016-04-15T08:43:48","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17240"},"modified":"2026-04-10T12:24:01","modified_gmt":"2026-04-10T12:24:01","slug":"consumer-buying-behavior-digital-vs-real","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/consumer-buying-behavior-digital-vs-real\/","title":{"rendered":"Consumer Buying Behavior \u2013 Digital Vs the Real World"},"content":{"rendered":"

Customer is and will always be the king! Marketers believe that and design strategies to satisfy and\/or delight him. The idea is gaining momentum and recognition in today\u2019s world when the consumer is in a state of transition after technology disruption changes our approach to shopping. We will explore consumer behavior in digital vs real world and see how they are transforming. <\/em><\/p>\n

Are brands more valuable in the online world or in traditional supermarkets? A question that can never be answered without understanding the consumer online purchase behavior relative to consumers shopping in a traditional store. Besides discussing the obvious contrast, we will also shed some light on how shopping behavior is in a transition post digitalization. The way consumers use technology to communicate with brands is changing. As a result we have to understand a new breed of fragmented consumer that interacts with both traditional and digital platforms.<\/p>\n

Online vs Traditional Shopping<\/h2>\n

The traditional shopping involves you going to the streets or markets and decide whether to buy or not by using our senses. All the goods in the stores are visible to customers. Several factors affect the way search, sell and shop in the real world. The first thing that comes into play is the location. A consumer must be physically present in your store to be able to make a purchase.<\/p>\n

Contrary to this method, online shopping depends on the Internet but that too has evolved to mobile shopping. You can find many shopping websites such as Taobao and Amazon and e-carts to buy what you need without going out. The product information is relayed to the user through the pictures or descriptions while price in on-line shopping is much lower than traditional shopping. Check out the crux of the difference from this excerpt.<\/p>\n

Consumers don\u2019t get the variety in consumption that shopping in the physical store provides. This is the reason, after a while, that consumers need to go shopping at the supermarket to get inspiration for more variety and to try new products. Simulation deficiency on the internet is rather a difficult challenge to overcome at present. Further improvements of hardware and software enabling the reproduction of the physical store should be helpful. With a mirror model of the physical store, \u201cas real as the store,\u201d consumers should regain much of the inspiration provided by the brick-and-mortar store. <\/em><\/p>\n

Global E-Commerce and Online Marketing: Watching the Evolution<\/a><\/u><\/p>\n

Efforts are underway to improve user experience for the web and use algorithms to make it more convenient and responsive to consumer needs. Moreover, a marketer needs to understand the milestones to consumer buying behavior<\/a> to understand the types of users and their reactions to different types of campaigns.<\/p>\n