{"id":17505,"date":"2016-05-12T06:56:17","date_gmt":"2016-05-12T06:56:17","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17505"},"modified":"2026-04-10T12:23:09","modified_gmt":"2026-04-10T12:23:09","slug":"instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/","title":{"rendered":"Instagram Revealed A Redesigned Logo Icon &#038; Its Very First Goof-Up!"},"content":{"rendered":"<p>With the latest logo icon redesign Instagram joins the league of silly goof-ups! It\u2019s only been 5 years since this photo-sharing app was founded in 2010. While other similar apps just phased out, Instagram became the most popular social media platform. After getting acquired by Facebook in 2012, it has been in news multiple times. With video integration and photomap feature and simple user interface, Instagram eventually became the heart of millennials and of course generation Z. However, recently, they were deprived of all the limelight when Snapchat became the latest craze that swept the younger generation and the celebrities alike. It seems like they are competing against the emerging social media sensation and trying hard to catch up.<\/p>\n<p>To break through the clutter, Instagram decided to come back with a bang! And it involved gradient. The redesign is followed by active bashing on various social media platforms and <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/may\/11\/instagram-new-logo-photo-sharing-app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">The Guardian describes the new Instagram logo<\/a> as if:<\/p>\n<blockquote><p>\u201cThe camera was murdered and chalk was drawn around its body. Murdered at sundown.\u201d<\/p><\/blockquote>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/InstagramLogo.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10402 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/InstagramLogo.jpg\" alt=\"Instagram New Logo\" width=\"620\" height=\"372\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/372;\"><\/a><\/center><\/p>\n<h2>The Blatant Experiment<\/h2>\n<p>Say goodbye to the retro looking camera! As Instagram experiments with its well-defined logo icon identity, leaving all the fans and followers in shock! The new logo shows a background of sunset and sky colors. In the foreground, they have placed a chalky outline of a camera, all in the name of minimalism. Now let\u2019s discuss what they have still retained. The shape and size of the logo is exactly like the previous one. The rainbow concept is presented in a brand new way to depict photo filters. However, the idea is not subtle anymore.<\/p>\n<p>The fans and followers of Instagram worldwide want to see the old icon back. Not surprisingly, the idea is not well received. Let\u2019s get a glimpse of what the #twitterverse is saying about this redesign.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Great job <a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#Instagram<\/a> on your new logo&#8230;  <a href=\"https:\/\/t.co\/OShNWlzDaD\" class=\"broken_link\">pic.twitter.com\/OShNWlzDaD<\/a><\/p>\n<p>\u2014 Cal Cagno Radio (@CalCagnoRadio) <a href=\"https:\/\/twitter.com\/CalCagnoRadio\/status\/730551382286041089?ref_src=twsrc%5Etfw\" class=\"broken_link\">May 12, 2016<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Colours on the new Instagram icon remind me of the old Word Art gradients <a href=\"https:\/\/twitter.com\/hashtag\/instagramupdate?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#instagramupdate<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#Instagram<\/a> <a href=\"https:\/\/t.co\/1L4woanmpc\" class=\"broken_link\">pic.twitter.com\/1L4woanmpc<\/a><\/p>\n<p>\u2014 Jemma Kendall (@jemmakendall1) <a href=\"https:\/\/twitter.com\/jemmakendall1\/status\/730484181210439680?ref_src=twsrc%5Etfw\" class=\"broken_link\">May 11, 2016<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Found this beauty online&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/InstagramNewLogo?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#InstagramNewLogo<\/a> &#8211; <a href=\"https:\/\/twitter.com\/instagram?ref_src=twsrc%5Etfw\" class=\"broken_link\">@instagram<\/a> can we stop this circus and go back to your pretty logo? <a href=\"https:\/\/t.co\/xkWlaaAvu3\" class=\"broken_link\">pic.twitter.com\/xkWlaaAvu3<\/a><\/p>\n<p>\u2014 Chani  (@Chani_ZA) <a href=\"https:\/\/twitter.com\/Chani_ZA\/status\/730734325403111425?ref_src=twsrc%5Etfw\" class=\"broken_link\">May 12,<br \/>\n2016<\/a><\/p><\/blockquote>\n<p>Apparently, it\u2019s not the icon but the gradient that has created this stir in the audiences.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">RT for the new logo<br \/>\nLIKE for the old logo<a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#Instagram<\/a> <a href=\"https:\/\/t.co\/2c9Zd1jW7E\" class=\"broken_link\">pic.twitter.com\/2c9Zd1jW7E<\/a><\/p>\n<p>\u2014 TINC Creative (@TINCCreative) <a href=\"https:\/\/twitter.com\/TINCCreative\/status\/730405942014136320?ref_src=twsrc%5Etfw\" class=\"broken_link\">May 11, 2016<\/a><\/p><\/blockquote>\n<p>A random survey shows 14% people liked the new logo.<br \/>\nPeople have reacted on Instagram itself. Take a look!<\/p>\n<p>The uproar on Facebook is not any different. See for yourselves.<\/p>\n<p><center><\/p>\n<p><iframe data-src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https:\/\/www.facebook.com\/kendra.boyer.7\/posts\/956425498904&amp;width=500\" scrolling=\"no\" sandbox=\"allow-scripts allow-same-origin\" allowtransparency=\"true\" width=\"500\" height=\"627\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><\/center><\/p>\n<p><center><\/p>\n<p><iframe data-src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https:\/\/www.facebook.com\/JFKMALAYSIA\/posts\/10153555167861304&amp;width=500\" scrolling=\"no\" sandbox=\"allow-scripts allow-same-origin\" allowtransparency=\"true\" width=\"500\" height=\"627\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><\/center><\/p>\n<p><center><\/p>\n<p><iframe data-src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https:\/\/www.facebook.com\/LauraRiesOfficial\/posts\/1020587617977566&amp;width=500\" scrolling=\"no\" sandbox=\"allow-scripts allow-same-origin\" allowtransparency=\"true\" width=\"500\" height=\"627\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><\/center><\/p>\n<p>While some users feel it\u2019s a waste of resources, others believe this was reckless move from a brand whose image does not need fixing.<\/p>\n<p>Although people love to see their favorite brands introduce new logos, this one is touted as a disappointment. Besides the Instagram photo-sharing app icon, they\u2019ve also changed the icons for other creative apps such as Layout, Boomerang, and Hyperlapse.<\/p>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/InstagramSymbols.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10403 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/InstagramSymbols.jpg\" alt=\"InstagramSymbols\" width=\"620\" height=\"168\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/168;\"><\/a><\/center><\/p>\n<p>The app layout and user interface has been simplified. It now appears more clean and takes a monochromatic approach without hampering the user experience or navigation. However, most people are complaining about the icon appearing on their phone.<\/p>\n<blockquote><p>\u201c<em>Color has always been a huge part of Instagram\u200a\u2014\u200ayou see it in the classic app icon, filters, and the community\u2019s photos and videos, when we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph.<\/em>\u201d<\/p>\n<p align=\"right\">Ian Spalter, Head of Design at Instagram<\/p>\n<\/blockquote>\n<h2>Future of Instagram icon<\/h2>\n<p>We have seen what the icon looks like today, but a big question is how will it shape up for the future? Considering the fact that minimalism is a ruling currency and controversy is the ever-green fad, this is how we believe, the future redesign (all in good spirit) is going to be.<\/p>\n<p><center><img decoding=\"async\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Instagram-2-01.png\" alt=\"Instagram 2-01\" class=\"aligncenter size-full wp-image-10423 lazyload\" width=\"620\" height=\"365\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/365;\"><\/center><\/p>\n<p>Ah! These are moments when you feel like you should have the power to turn back time. RIP old Instagram icon, you will always be remembered!<\/p>\n<h2>RIP old Instagram Icon<\/h2>\n<p><center><\/p>\n<p><iframe data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/instagram_2016_icon_evolution_small.mp4\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><\/center><\/p>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the latest logo icon redesign Instagram joins the league of silly goof-ups! It\u2019s only been 5 years since this photo-sharing app was founded in 2010. While other similar apps just phased out, Instagram became the most popular social media platform. After getting acquired by Facebook in 2012, it has been in news multiple times. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":21371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-17505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Revealed A Redesigned Logo Icon Goof Up<\/title>\n<meta name=\"description\" content=\"Instagram\u2019s redesigned logo icon goes minimal and uses a gradient. Find out why people are considering it a fail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Revealed A Redesigned Logo Icon Goof Up\" \/>\n<meta property=\"og:description\" content=\"Instagram\u2019s redesigned logo icon goes minimal and uses a gradient. Find out why people are considering it a fail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-12T06:56:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T12:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ZD Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ZD Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\"},\"author\":{\"name\":\"ZD Team\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/02a0cd9f794e713c21a9b769b71cef95\"},\"headline\":\"Instagram Revealed A Redesigned Logo Icon &#038; Its Very First Goof-Up!\",\"datePublished\":\"2016-05-12T06:56:17+00:00\",\"dateModified\":\"2026-04-10T12:23:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/instagram.jpg\",\"articleSection\":[\"Logo Identity\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\",\"name\":\"Instagram Revealed A Redesigned Logo Icon Goof Up\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/instagram.jpg\",\"datePublished\":\"2016-05-12T06:56:17+00:00\",\"dateModified\":\"2026-04-10T12:23:09+00:00\",\"description\":\"Instagram\u2019s redesigned logo icon goes minimal and uses a gradient. 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