{"id":17659,"date":"2016-06-21T13:10:07","date_gmt":"2016-06-21T13:10:07","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17659"},"modified":"2026-04-10T12:21:01","modified_gmt":"2026-04-10T12:21:01","slug":"what-i-think-when-i-see-the-new-netflix-logo","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/what-i-think-when-i-see-the-new-netflix-logo\/","title":{"rendered":"What I think When I See The New Netflix Logo"},"content":{"rendered":"

The cool thing about letter marks and symbols is that they can mean anything to anyone. For some, the Pepsi symbol is a smiley face, while others see a guy with a huge belly. There are endless possibilities to connote a visual; it only depends on your eye.<\/p>\n

Do you remember the time we went crazy over optical illusions and negative space? Ahem, we still are. At least I am constantly trying to askew my eyes to see what more can I find in a logo design<\/a>. I continually read articles on \u2018the hidden meanings in logo designs\u2019. What to do, they\u2019re fun. I\u2019m sure you like them too.<\/p>\n

\"get<\/a><\/center><\/p>\n

Love<\/del> At First Sight<\/strong><\/p>\n

So just like a usual day, I was exploring stuff on the internet when I saw the new Netflix logo. You know what came to my mind in the first second. Ribbon!<\/p>\n

 <\/p>\n

\"new<\/a>
\nImage source: Netflix<\/center><\/p>\n

A ribbon that you can find on several vector websites, such as Freepik<\/a>. A ribbon, which adorns a father\u2019s day gift or one that\u2019s used for social media images as a banner.<\/p>\n

 <\/p>\n

Second Thoughts<\/strong><\/p>\n

When I looked longer, I wondered what\u2019s special about this logo design. To be honest, any amateur graphic designer can make a replica in under 5 minutes. Seriously Netflix?<\/p>\n

Before anyone says anything, I tried it out. I\u2019m not awesome at Adobe Illustrator but I gave it a go.<\/p>\n

 <\/p>\n

\"new<\/a><\/center> <\/p>\n

I spent only 2 to 3 minutes. I know, I can work more on the shadow, but there are just 4 steps:<\/p>\n

    \n
  • Make the rectangles with a bent edge on top<\/li>\n
  • Compose them to look like the letter \u201cN\u201d<\/li>\n
  • Adjust the colors. The shapes at the back are darker.<\/li>\n
  • Add shadow using a shape in black with a Gaussian Blur.<\/li>\n<\/ul>\n

    What Else There\u2019s To See<\/strong><\/p>\n

    Okay so, I was thinking what I could talk about on the new logo of Netflix app. And I placed the logo in the design software and simply stared at it. Then, all of a sudden all this came to my mind\u2026<\/p>\n

    And I translated it visually.<\/p>\n

    Double, double toil and trouble!<\/strong><\/p>\n

     <\/p>\n

    <\/a><\/center> <\/p>\n

    I scream, you scream, we all scream ICECREAM!<\/strong><\/p>\n

     <\/p>\n

    <\/a><\/center> <\/p>\n

    Haya! You\u2019re finished.<\/strong><\/p>\n

     <\/p>\n

    <\/a><\/center> <\/p>\n

    Do you have more ideas? Share with me. I\u2019d love to look at them. <\/strong><\/p>\n

    Write Update 6 Feb 2019<\/h2>\n

    Did you hear? Netflix rendered a new logo animation and it is not up to the mark. It is, well, like the logo it designed earlier: pretty mediocre but yes, much more colorful. Brands are investing in \u201cmoving logos\u201d now, but production house logos<\/a> always had to be animated logo designs as they were on screen before the movie started.<\/p>\n

    The new Netflix logo animation will be seen before the Netflix Originals. The concept behind this is the new identity this streaming service brand wants: to be a production studio. The letter \u201cN\u201d disintegrates into a vertical spectrum of colors.<\/p>\n