{"id":17710,"date":"2016-07-13T07:02:26","date_gmt":"2016-07-13T07:02:26","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17710"},"modified":"2026-04-10T12:20:26","modified_gmt":"2026-04-10T12:20:26","slug":"logo-animations-with-a-narrative","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/logo-animations-with-a-narrative\/","title":{"rendered":"Uncovering Symbolic Brand Stories – Logo Animations With A Narrative"},"content":{"rendered":"

We live in a time when brands offer more than just a business value proposition. They offer a sense of belonging and connectivity and the process starts even before the customer notices a brand. A simple logo identity is what brands are aiming for. Perhaps that\u2019s the biggest challenge for designers. Besides the exception of a few brands that have become cultural icons, all others seem to be lost in the clutter with too many symbols. Hence the brands who want to be recognized universally are now tying up their logo identities with brand stories. Here\u2019s a list of eye-catching logos <\/a> with animations you should definitely check out.<\/p>\n

Airbnb Uses A Song In Their Chronicle<\/h2>\n

The brand story is well presented in the new symbolic logo which is why the idea caught on and Airbnb\u2019s vision of belonging became universally recognized. This was not possible without a clear brand identity that could maintain uniformity. When belo (the logo symbol for Airbnb) was introduced, it instantly became the talk of the town. While most people were quick to associate it with controversy, the idea from the makers was to create a symbol that could be drawn by anyone and was easy to identify anywhere irrespective of language and geographical boundaries. If the universality of the symbol is to be analyzed, it would emerge as a real success. Now check out how the symbol is cleverly merged with the brand story.<\/p>\n

<\/p>\n