{"id":17719,"date":"2016-07-15T07:16:30","date_gmt":"2016-07-15T07:16:30","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=17719"},"modified":"2026-04-10T12:20:12","modified_gmt":"2026-04-10T12:20:12","slug":"film-production-company-logos-common-traits","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/film-production-company-logos-common-traits\/","title":{"rendered":"Journey to the Center of Film Production Logos: Exploring Common Traits"},"content":{"rendered":"<p>Remember watching <em>Wizard of Oz <\/em>after hearing the amplified sound of MGM\u2019s Leo the lion\u2019s roar? It surely gave me goosebumps as a kid! At the time, I didn\u2019t understand the purpose of this dramatic opening. In fact, I didn\u2019t even know what this unusual imagery meant.<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/nrLyllumxts\" width=\"650\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>After years of watching a boy sitting on the moon and a castle being illuminated by a light I finally got it!<\/p>\n<p>The lion, moon, and castle were part of logos of the production houses, which finance and manage films. What an enlightenment.<\/p>\n<p>These animated logos still delight us at the front of all movies \u2013 one\u2019s that we love or hate, find interesting or gruesome, and funny or scary. So what is it that makes these images, symbols or words powerful enough to be remembered for decades?<\/p>\n<p>These <a href=\"https:\/\/www.zilliondesigns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique logo designs<\/a> are a blockbuster! In the sense that they each have a fanfare. If you\u2019re a film production startup, I\u2019m sure you want your corporate logo to shine among the stars of this industry \u2013 make it a box office hit. Right?<\/p>\n<p>Before we dig into the psychology of film production logos, remember these words.<\/p>\n<ul>\n<li>Derivative, as in a replica of someone else\u2019s work<\/li>\n<li>Uninteresting with absolutely no element of attraction<\/li>\n<li>Meaningless \u2013 one that\u2019s unprovocative or too simple<\/li>\n<\/ul>\n<blockquote><p><strong>Also Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/videos\/copyrights-trademarks-derivative-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Not Copy Designs and Protect Your Work<\/a><\/p><\/blockquote>\n<h2>Common Traits In Film Production Logos<\/h2>\n<p>Production house logos are catchy not only because they\u2019re attractive, memorable and repeatedly marketed. But they use symbols and design styles that are commonly understood and recognized. Nevertheless, each logo design looks unique.<\/p>\n<h2>Design Style<\/h2>\n<p>Prior to the invention and usage of television, production logos (in the cinema or theaters) were as simple as their print counterparts. But with the advancement in design and technology, large production houses adopted cel animation technique where every different frame is drawn by hand and repeated to create an illusion of movement.<\/p>\n<p>By the late 1900s, production companies computerized their logo with 2D and 3D graphics. This was an eye-candy for the audience at the time. Production houses began investing in digital animation, and Walt Disney was the last to upgrade its on-screen logo in 2006.<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/RzBKcE6XLjw\" width=\"650\" height=\"366\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Seven years into the millennium, production logos were geared with special effects.<\/p>\n<p>The style of the logo design depends on the kind of brand image the company wants to portray. There are endless possibilities for graphic designers to experiment with when making logos. A production logo can be a wordmark, a combination mark or a lettermark.<\/p>\n<p><center><br \/>\nImage Source: Flyfilms<\/center><\/p>\n<p><center><br \/>\nImage Source: Yash Raj Films<\/center><\/p>\n<p><center><br \/>\nImage Source: Working Title Films<\/center><\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-17521 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/4-2.jpg\" alt=\"\" width=\"625\" height=\"398\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/398;\" \/><br \/>\nImage Source: ZillionDesigns<\/center><\/p>\n<h2>Color Palette<\/h2>\n<p>The color schemes of on-screen production house logos depend on the genre of movies it produces. For example, production companies that make thriller movies have \u201ckiller\u201d shades rather than \u201csoft and sweet\u201d tints in their logos. The color palette is usually developed by combining tones such as emerald or neon green, jet black, smoky gray, electric blue, orange-yellow, grayed-white and bloody red.<\/p>\n<blockquote><p><strong>Also Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/meaning-and-uses-of-colors-in-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Meaning and Uses of Colors in Logo Design<\/a><\/p><\/blockquote>\n<p><center><br \/>\nImage Source: Ghost House Pictures<\/center><\/p>\n<p><center><br \/>\nImage Source: Wikipedia\/Dark Castle Entertainment<\/center>But this isn\u2019t the only catalyst that determines the colors of a production house logo. For example, Universal Pictures has produced comedy, romantic and action films and their design is consistent throughout.<\/p>\n<p>Still silver and golden are common because they give a sheen to the text and symbols in a logo design. A gradient or mesh helps the shapes to stand out as 3D or realistic objects \u2013 what designers also call skeuomorphic.<\/p>\n<h2>Typography Style<\/h2>\n<p>Other than color, typography has the ability to make a production company logo a socko (thumbs up) or a sucko (thumbs down). As a startup or small business, don\u2019t jeopardize your image by selecting a typeface that is not unique, eye-catching or befitting.<\/p>\n<p>Something like the usual Helvetica, the nerve-wrecking Comic Sans or the basic Arial will not be a good choice. However, companies like Strada Films, Marvel Studios, and Miramax Films have a simplistic typeface without a grunge or swirl. There are two reasons for this: a) they focus on color and symbols rather than text, and b) they make on-screen versions striking instead.<\/p>\n<p>Even then, production and <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/media\" target=\"_blank\" rel=\"noopener noreferrer\">media company logos<\/a> don\u2019t simply select a typeface from Microsoft Word for instance. If you want a typeface that\u2019s identifiable then you must add some points of interest in it.<\/p>\n<p>How?<\/p>\n<h2>Add shadow<\/h2>\n<p><center><br \/>\nImage Source: Wikipedia\/Lucasfilm<\/center><\/p>\n<h2>Use shapes<\/h2>\n<p><center><br \/>\nImage Source: Wikimedia\/Touchstone Pictures<\/center><\/p>\n<ul>\n<li>Make it 3D<\/li>\n<li>Use stark colors<\/li>\n<li>Add texture<\/li>\n<\/ul>\n<p>You should do what most film production houses do! Get a custom typeface design for your logo.<\/p>\n<p>Customization is a common practice in the film industry. Every production house wants a unique selling point not only for their products (i.e. productions) but also for their brand\u2019s logo. You should also convey your creative edge via your logo.<\/p>\n<h2>Symbols<\/h2>\n<p>Perhaps the most intriguing graphic element of production company logos are the symbols used in them. Kenneth Burke, a 20th century critic and theorist described a human being as \u201csymbol-using, symbol making, and symbol misusing animal\u201d.Thus we can conclude that we do not only make symbols but we have a habit of being around them. They\u2019re closer to reality. For example, Columbia Pictures will not look as impactful without the statue of liberty as it does with it.<\/p>\n<p>In <em>Decoding Design: Understanding and Using Symbols in Visual Communication<\/em> Maggie Macnab describes symbols as \u201cvisual metaphors\u201d that contain expressions, meanings and at times illusions.<\/p>\n<p>I\u2019ve seen a ton of production house logos and found some common symbols. If you\u2019re starting your company, you should include some or one of these symbols in your logo.<\/p>\n<h3>Film Strips\/Reel<\/h3>\n<p>One of the most important aspects of a movie is a film strip, on which every frame is stored. In production logos, film strips instantly convey the message sans the slogan or if the name of the company doesn\u2019t convey the brand story.<\/p>\n<p>There are several ways to use a film strip or reel in a logo.<\/p>\n<p><center><br \/>\nImage Source: Logopedia\/New Line Cinema<\/center><\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-17535 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/11-2.jpg\" alt=\"\" width=\"625\" height=\"396\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/396;\" \/><br \/>\nImage Source: ZillionDesigns<\/center><\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-17537 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/12-2.jpg\" alt=\"\" width=\"625\" height=\"396\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/396;\" \/><br \/>\nImage Source: ZillionDesigns<\/center><\/p>\n<h3>Video Camera<\/h3>\n<p>Another essential element of a film is a video camera which production startups incorporate in their logos. Whenever I see this symbol, I think of \u201clights, camera, and action\u201d. It captures moments and film makers also do the same thing. Then they present it to people. Makes sense.<\/p>\n<p>If you want to use a camera in your logo, you can make it realistic or abstract.<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-17539 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/13-1.jpg\" alt=\"\" width=\"625\" height=\"395\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/395;\" \/><br \/>\nImage Source: ZillionDesigns<\/center><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-17542 lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Film-Production-Company-1.png\" alt=\"\" width=\"625\" height=\"397\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/397;\" \/><br \/>\nImage Source: ZillionDesigns<\/center><\/p>\n<h3>Light<\/h3>\n<p>As you\u2019ve seen above, light is used in on-screen versions of production logos and in many ways. You can add sparks, sparkles, glare, spot lights and glows for a cinematic look.<\/p>\n<p>A logo maker will not give you the same lighting effects as a professional designer will by using design software such as Adobe After Effects, Adobe Photoshop, and plugins.<\/p>\n<p><center><br \/>\nImage Source: Wikipedia\/20th Century Fox<\/center><\/p>\n<h3>Mountain Peaks<\/h3>\n<p>Mountains are magnificent and that is the impression we get from corporate logos of Summit Entertainment, and Paramount. One is abstract (with a single continuous line) and the other is realistic or sketchy. Your logo is an essential part of your film. Would the Twilight Saga Series be the same without the Summit logo? I don\u2019t think so.<\/p>\n<p><center><br \/>\nImage Source: Wikipedia\/Summit Entertainment<\/center><\/p>\n<p><center><br \/>\nImage Source: Paramount Pictures<\/center><\/p>\n<h3>Clouds<\/h3>\n<p>In <em>Nubes Cum Figuris: The Interpretation of Clouds as a Modern Paradigm of Artistic Perception and Creation<\/em>, Dario Gamboni shares that many would think that the \u201cambiguous contours of clouds make of them \u2018weak forms\u2019\u201d but they\u2019re more than that. They depict \u201cconstant motion and change\u201d.<\/p>\n<p>Famous logos of production houses use clouds, moon and the sky to signify a deeper meaning. Clouds appear soft and transparent yet in a bunch they\u2019re powerful. They also suggest freedom and purity.<\/p>\n<p><center><br \/>\nImage Source: Wikimedia\/DreamWorks Animation<\/center><\/p>\n<p><center><br \/>\nImage Source: Wikipedia\/Columbia Pictures<\/center>Depending on your production niche, you can manipulate the look of the clouds for your logo. You can make them puffy and cartoony or thin and scattered.<\/p>\n<h3>Animals<\/h3>\n<p>Each animal has its strengths and weaknesses and so does your company. <a href=\"https:\/\/twitter.com\/kaliemoore\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Kaylie Moore<\/a> of Berlin Startup Girl suggests to \u201cchoose an animal people can relate to\u201d and one that embodies your company culture or products. Do you agree with her?<\/p>\n<p>Another reason why production logos have animals is that they give a sense of movement and life. They create excitement as Anthony Goldschmidt wanted for the Tristar logo by showing a white horse with Pegasus\u2019s wings, emerging from clouds and stark light.<\/p>\n<p><center><br \/>\nImage Source: Wikipedia\/TriStar<\/center><\/p>\n<p><center><br \/>\nImage Source: Facebook\/Red Raven Entertainment<\/center><\/p>\n<h3>Globe\/Earth<\/h3>\n<p>Film production companies around the world use the imagery of a globe or earth to signify life and universality. If used with the correct special effects, it looks stunning and grandeur.<\/p>\n<p>The moment I see a globe in a logo, words like \u2018united\u2019, \u2018we\u2019re all one\u2019 and \u2018home\u2019 pop up. What do you think?<\/p>\n<p><center><br \/>\nImage Source: BollySpice.com<\/center><\/p>\n<p><center><br \/>\nImage Source: Universal Pictures<\/center>As illuminated in an <a href=\"http:\/\/www.premiumbeat.com\/blog\/a-history-of-productiona-history-of-production-company-logo-animations-company-logos\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">article<\/a>, over the years, some production company logos and <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/entertainment\" target=\"_blank\" rel=\"noopener noreferrer\">entertainment business logos<\/a>have transformed or modernized. Despite the changes, we all love \u2018em. So make sure you invest the most on the way your logo looks in a movie \u2013 because that\u2019s the real deal.<\/p>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/contests\/launch\/service?utm_source=film-production-company-logos-common-traits&amp;utm_medium=image&amp;utm_campaign=ctatracking\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-11971 nopin lazyload\" title=\"get a perfect logo design\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Logo-Design-8.jpg\" alt=\"get a perfect logo design\" width=\"800\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/320;\" \/><\/a><\/center><strong>So what common trait do you want in your logo?<\/strong><\/p>\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/popcorn\" target=\"_blank\" rel=\"noopener noreferrer\">Popcorn Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/actor\" target=\"_blank\" rel=\"noopener noreferrer\">Actor Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/theater\" target=\"_blank\" rel=\"noopener noreferrer\">Theatre Company Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/media\" target=\"_blank\" rel=\"noopener noreferrer\">Media Service Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/entertainment\" target=\"_blank\" rel=\"noopener noreferrer\">Entertainment Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/personal\" target=\"_blank\" rel=\"noopener noreferrer\">Personal Logo Maker<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/audio\" target=\"_blank\" rel=\"noopener noreferrer\">Audio Visual Logos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember watching Wizard of Oz after hearing the amplified sound of MGM\u2019s Leo the lion\u2019s roar? It surely gave me goosebumps as a kid! At the time, I didn\u2019t understand the purpose of this dramatic opening. In fact, I didn\u2019t even know what this unusual imagery meant. After years of watching a boy sitting on [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-17719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Journey to the Center of Film Production Logos<\/title>\n<meta name=\"description\" content=\"What makes these film production logos a Super Duper Hit? They share some common traits, and we can relate to them. Discover!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/film-production-company-logos-common-traits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journey to the Center of Film Production Logos\" \/>\n<meta property=\"og:description\" content=\"What makes these film production logos a Super Duper Hit? They share some common traits, and we can relate to them. 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