{"id":18445,"date":"2018-02-28T13:54:00","date_gmt":"2018-02-28T13:54:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=18445"},"modified":"2026-04-10T12:08:22","modified_gmt":"2026-04-10T12:08:22","slug":"passive-aggressive-personal-branding","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/passive-aggressive-personal-branding\/","title":{"rendered":"Aggressive Vs. Passive Personal Branding: Top Influencers\u2019 Advice For Small Business Owners"},"content":{"rendered":"<p>A few decades ago, in the 1970s, personal branding for a business owner would have been going door-to-door, meeting people in the neighborhood, attending networking events and perhaps even travelling to conferences. In the digital age, the dynamics of personal branding are still the same but how we go about it has changed. For someone like <a href=\"https:\/\/www.socialmediatoday.com\/content\/aggressive-personal-brand-only-way\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Daniel Schawbel<\/a> there is no other way for personal branding to succeed than to \u201c<em>demand attention from your audience<\/em>\u201d like in the case of Donald Trump. But I couldn\u2019t help counter \u201cthink\u201d about Barack Obama as an alternate personal brand. The poles apart examples motivated me to reach out to experts in the field, and ask about their take on: aggressive versus passive personal branding. What do they think is the best approach?<\/p>\n<h2>What Is Personal Branding?<\/h2>\n<p>Before we go further with the approaches, let\u2019s start with understanding what personal branding is. Author <a href=\"https:\/\/www.amazon.com\/dp\/1599185334\/ref=rdr_ext_tmb\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Dan S. Kennedy<\/a> establishes that great brands follow a linear path of branding:<\/p>\n<p><center><\/center><\/p>\n<p>Then you channel these values into your strategies which further translate into tactics. Personal branding works on the same linear path and it can be described as:<\/p>\n<blockquote><p>\u201cPersonal branding describes the process by which individuals differentiate themselves and stand out from the crowd by identifying and communicating their unique value proposition and then leveraging it across platforms with a consistent message and image to achieve specific goal\u201d \u2013 <a href=\"https:\/\/www.amazon.com\/dp\/B007EF0D38\/ref=rdr_kindle_ext_tmb\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Colette Mason<\/a><\/p><\/blockquote>\n<blockquote><p>\u201cIt is building a personality to communicate your values and skills. \u2026 It is the total emotive perception that others experience in their relationship with you.\u201d &#8211; <a href=\"https:\/\/books.google.com\/books?id=sYcYBQAAQBAJ&amp;pg=PA12&amp;dq=personal+branding+aggressive&amp;hl=en&amp;sa=X&amp;ved=0ahUKEwij-ITVtrTZAhXDGpQKHUIMCesQuwUIQzAE#v=onepage&amp;q=personal%20branding%20aggressive&amp;f=false\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Imac Mduduzi Dube<\/a><\/p><\/blockquote>\n<p>When defined in the above context, four factors emerges which make personal branding different from conventional branding:<\/p>\n<ul>\n<li>Individual values<\/li>\n<li>Individual perceptions<\/li>\n<li>Individual relationships<\/li>\n<li>Individual personality<\/li>\n<\/ul>\n<p>Meaning, personal branding is dependent on the personality of the individual who carries the brand. Congruent with this factor, a <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2015\/global-trust-in-advertising-2015.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">study conducted by Nielsen<\/a> reveals that 83% of people would trust the words of an individual recommending brands as opposed to only 70% of people who would trust information coming directly from brands such as from a website. This makes personal branding a powerful tool, and the reason why today companies large or small are using it to enhance their brand messages. Now the question is which way should you choose to go about it?<\/p>\n<p><center><a href=\"https:\/\/www.zilliondesigns.com\/?utm_source=passive-aggressive-personal-branding&amp;utm_medium=image&amp;utm_campaign=ctatracking\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-11971 nopin lazyload\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Brand-Identity-Design.jpg\" alt=\"get a unique brand identity design\" width=\"800\" height=\"320\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/320;\" \/><\/a><\/center><\/p>\n<h2>Aggressive Agility<\/h2>\n<h3>1. Jill Salzman<\/h3>\n<p>Personal branding is being out there to promote your brand at a personal level. You want people to trust you enough to buy products and services from you. Unfortunately, there is a lot of noise out there, and Jill Salzman, entrepreneur, founder of <a href=\"https:\/\/foundingmoms.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">The Founding Moms<\/a>\u00a0 and personal branding expert recommends:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14766 lazyload\" title=\"Jill Salzman Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Jill-Salzman-Quote.png\" alt=\"Jill Salzman Quote\" width=\"650\" height=\"520\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/520;\" \/><\/center><\/p>\n<h3>2. Lisa Barone<\/h3>\n<p>Moreover, in a highly competitive environment, startup and small business owners strive for a crack in the door to wedge their way in. If you want to use personal branding as a means to boost your business, you have to create a strong voice to deliver your message according to Lisa Barone, Chief Marketing Officer at <a href=\"http:\/\/overit.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Overit<\/a>:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14767 lazyload\" title=\"Lisa Barone Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Lisa-Barone-Quote.png\" alt=\"Lisa Barone Quote\" width=\"650\" height=\"520\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/520;\" \/><\/center><\/p>\n<h3>3. Cristina Roman<\/h3>\n<p>Not only it is about the voice but it is also being there at the moment. Once upon a time people used to hang out at mom n pops cafes; today people like to be seen and heard at branded spaces like Starbucks or Burger King where the hip crowds are. As a small business owner you can\u2019t afford to let big brands override your passive personal brand. According to Cristina Roman, Digital Communication Consultant at <a href=\"http:\/\/ssft.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Shoestrings &amp; Fancy Things<\/a> :<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14764 lazyload\" title=\"Cristina Roman Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Cristina-Roman-Quote.png\" alt=\"Cristina Roman Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center><\/p>\n<h3>4. Michael Dinich<\/h3>\n<p>And considering this is a digital age, you have to be aggressive and outwork your competition through active social networking \u2013 grow your connections, get people to talk about you, and make your brand sound the loudest. In the words of Michael Dinich, owner of <a href=\"http:\/\/yourmoneygeek.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Your Money Geek<\/a> and advisor at Your Money Matters:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14769 lazyload\" title=\"Michael Dinich Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Michael-Dinich-Quote.png\" alt=\"Michael Dinich Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center>I couldn\u2019t agree more. The idea, as these experts point out, is to be the center of attention to effectively communicate your brand message, and eventually sell your product or service. However, <a href=\"https:\/\/www.amazon.com\/Be-Your-Own-Brand-Achieve-ebook\/dp\/B00F9FMYEG\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1519135719&amp;sr=1-1&amp;keywords=Be+Your+Own+Brand%3A+Achieve+More+of+What+You+Want+by+Being+More+of+Who+You+Are\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">David McNally<\/a> author of <em>Be Your Own Brand<\/em> is of the view that:<\/p>\n<blockquote><p><em>\u201cA personal brand is a perception or emotion, maintained by somebody other than you, that describes your outstanding qualities and influences that person\u2019s relationship with you.\u201d<\/em><\/p><\/blockquote>\n<p>Aggressive personal branding works like a push notification \u2013 it attracts attention but people don\u2019t want to be bombarded with a lot of notifications all the time, do they? That\u2019s where passive personal branding comes in.<\/p>\n<h2>Passive Power<\/h2>\n<h3>5. Melissa Reyes<\/h3>\n<p>People tend to get attracted by what\u2019s within an individual, and how s\/he can make a difference in the lives of others through building trust and relationships. It\u2019s not about the product but the experience of getting it; it\u2019s not about how much the service costs but the value it has in enhancing one\u2019s life; and life begins with a mission, a goal. This is why Melissa Reyes\u2019 advice sits perfectly with this ideology. An inspiring author and owner of Bubblr Media and <a href=\"https:\/\/mizmeliz.com\/home\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">MizMeliz.com<\/a> she says:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14768 lazyload\" title=\"Melissa Reyes Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Melissa-Reyes-Quote.png\" alt=\"Melissa Reyes Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center><\/p>\n<h3>6. Bill Corbett, Jr.<\/h3>\n<p>When you align your goals not on \u201cselling\u201d but in \u201cnurturing\u201d then personal branding takes a different turn \u2013 it becomes an inbound magnet. The more you invest your efforts in building relationships, the stronger your brand, and the more \u201creturn on effort\u201d you get. Bill Corbett, Jr. of <a href=\"http:\/\/www.corbettpr.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Corbett Public Relations, Inc.<\/a> offers 3 simple rules to follow:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14762 lazyload\" title=\"Bill Corbett, Jr. Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Bill-Corbett-Jr-Quote.png\" alt=\"Bill Corbett, Jr. Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center><\/p>\n<h3>7. Henry Kaminski, Jr.<\/h3>\n<p>Corbett, Jr. is not alone in this perspective. Henry Kaminski, Jr. of <a href=\"http:\/\/www.uniquedesignz.net\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Unique Designz<\/a> passionately feels that no one likes to be pitched at. Why give your audience the power to switch you off when you can easily own that power? His advice is:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14765 lazyload\" title=\"Henry Kaminski, Jr. Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Henry-Kaminski-Jr-Quote.png\" alt=\"Henry Kaminski, Jr. Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center><\/p>\n<h3>8. Cheval John<\/h3>\n<p>Do you agree? Positioning is about giving value for the right audience. Whether you choose to position your personal brand through offline or online digital media, it should be consistent. We\u2019re talking about personal profile, website, social media, videos etc. all should be tightly knit to give a holistic picture of your personal brand, and what your brand stands for. Cheval John of <a href=\"https:\/\/vallanomedia.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Vallano Media<\/a> advises:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14763 lazyload\" title=\"Cheval John Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Cheval-John-Quote.png\" alt=\"Cheval John Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center>In an ever-changing business environment, your audience is already struggling with their own perceptions of varied brands, why make it difficult for them to choose? By being there for them at a personal level and in their micro-moments, you make it easy for them to reach out to you and make instantaneous decisions. That\u2019s what passive personal branding is about.<\/p>\n<h2>The Neutral Ground<\/h2>\n<p>And in this, influencer marketing has become a personal branding niche that opens exponential opportunities for businesses to connect with their audience at multiple levels. The influencers or the experts are the ones that most people turn to when they need someone to endorse their decisions, regardless of the fact whether you\u2019re passive or aggressive about your personal brand.<\/p>\n<h3>9. Shana Haynie<\/h3>\n<p>The matter is thus not about being passive or aggressive but how you build your personal brand that matches with YOUR business niche, audience, and personality. Shana Haynie, Co-founder and COO at <a href=\"https:\/\/vulpineinteractive.agency\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Vulpine Interactive<\/a> advises business owners to:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14770 lazyload\" title=\"Shana Haynie Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Shana-Haynie-Quote.png\" alt=\"Shana Haynie Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center><\/p>\n<h3>10. Alexis Zanger<\/h3>\n<p>Once you\u2019ve got a great business model and marketing plan in place, you can use both approaches to maximize your audience reach \u2013 after all who says you have to be limited to one? Alexis Zanger of <a href=\"https:\/\/www.aiscorp.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Aegis Software<\/a>, resolves this argument in her advice:<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14761 lazyload\" title=\"Alexis Zanger Quote\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Alexis-Zanger-Quote.png\" alt=\"Alexis Zanger Quote\" width=\"650\" height=\"521\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/521;\" \/><\/center>Personal branding is a valuable tool, especially for startups and small businesses where budget is tight, and resources are scarce. As business owners, you can capitalize on your expertise and target market by taking the first step \u2013 connect with them. It doesn\u2019t take much in terms of money but it can become the foundation of your brand.\u00a0 Build your tribe, nurture relationships, engage and give value before you jump into sales pitches. If you don\u2019t know where to start, here\u2019s an infographic with the theoretical framework to help you build your personal brand.<\/p>\n<p>Which approach appeals to you the most? Share with us your views.<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-14773 lazyload\" title=\"Personal Branding\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/infographic-personal-branding.png\" alt=\"Personal Branding\" width=\"650\" height=\"3437\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/3437;\" \/><\/center>Embed this Infographic on your site using the html below:<\/p>\n<p><textarea class=\"ig-embed\" readonly=\"readonly\">&lt;p&gt;&lt;strong&gt;Please include attribution to https:\/\/www.zilliondesigns.com\/blog\/ with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;p&gt;&lt;a href=&#8221;https:\/\/www.zilliondesigns.com\/blog\/passive-aggressive-personal-branding\/&#8221;&gt;&lt;img src=&#8221;https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/infographic-personal-branding.png&#8221; alt=&#8221;Personal Branding&#8221; width=&#8221;700px&#8221; border=&#8221;0&#8243; \/&gt;&lt;\/a&gt;&lt;\/p&gt;<\/textarea><\/p>\n<p class=\"logotags\"><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/personal\" target=\"_blank\" rel=\"noopener noreferrer\">Personal Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/business\" target=\"_blank\" rel=\"noopener noreferrer\">Business Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/consulting-firm\" target=\"_blank\" rel=\"noopener noreferrer\">Consulting Firm Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/public-relations-firm\" target=\"_blank\" rel=\"noopener noreferrer\">PR Organization Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/outdoor\" target=\"_blank\" rel=\"noopener noreferrer\">Outdoor Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Ecommerce Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Blog Logos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few decades ago, in the 1970s, personal branding for a business owner would have been going door-to-door, meeting people in the neighborhood, attending networking events and perhaps even travelling to conferences. In the digital age, the dynamics of personal branding are still the same but how we go about it has changed. For someone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aggressive Vs. Passive Personal Branding<\/title>\n<meta name=\"description\" content=\"How to make up your mind whether you should opt for aggressive or passive personal branding approaches. 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Top influencers give their advice for small business and startup owners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/passive-aggressive-personal-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-28T13:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T12:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Personal-Branding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Janil Jean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janil Jean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/passive-aggressive-personal-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/passive-aggressive-personal-branding\/\"},\"author\":{\"name\":\"Janil Jean\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/f9ef0a68cee3eb9c1f22009595982aa2\"},\"headline\":\"Aggressive Vs. 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