{"id":18488,"date":"2018-04-13T06:42:47","date_gmt":"2018-04-13T06:42:47","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=18488"},"modified":"2026-04-10T12:07:18","modified_gmt":"2026-04-10T12:07:18","slug":"leading-culturally-diverse-design-team","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/leading-culturally-diverse-design-team\/","title":{"rendered":"The Horrors Vs. Delights Of Leading A Culturally Diverse Design Team"},"content":{"rendered":"<p><small>Featured Image Source: iStockphoto.com\/ Qvasimodo<\/small><\/p>\n<p>If you enter a room full of white skinned people, you think its &#8220;normal&#8221; right? And, when you see a room packed with a gradient of skin colors, your reaction is different. The same goes for a room filled with all-men versus one with all-women, or one with native speaking individuals versus a multi-lingual group. These reactions (a smile or an eyebrow raise) are by default embedded into us over centuries. <strong>With a culturally diverse design team, companies try to break barriers and diminish the pigeonhole dogma; but hey, it isn\u2019t all that easy to evaluate whether or not diverse teams perform better.<\/strong><\/p>\n<h2>Leading A Culturally Diverse Design Team<\/h2>\n<p>In the age of globalization and internet of things, managers are not restricted to one particular type of employees. Instead, they head culturally diverse teams (from all over the world) that cultivate opportunities in innovation and creativity, and alongside challenge one\u2019s leadership capabilities. In his book, Driven by Difference, author David Livermore explains that diversity cannot be a part of an organization\u2019s (in this case a team\u2019s) success unless leaders and managers know how to leverage it. Let\u2019s take a look at three most important aspects that affect a culturally diverse design team.<\/p>\n<h2>Handling Communication<\/h2>\n<p>One of the key elements to manage integration between a culturally diverse team is to handle communications between meetings and other wise. A reason why Nelson Mandela became a revolutionary political leader was because he had the skill to speak and connect.<\/p>\n<ul>\n<li><strong>Horror:<\/strong> Understanding and responding in various languages, accents and fluency is not a piece of cake. At times, it is very puzzling for (especially an \u201cuntrained\u201d) manager, leader or entrepreneur to unravel the meaning behind native idioms; cultural gestures, attitudes, values, behaviors, styles and expressions especially in a virtual team. All these contrasts (if not managed properly) result in delayed decision-making and extends the time of achieving team targets.<\/li>\n<li><strong>Delight:<\/strong> A multi-cultural team blooms with a range of ethnic languages, and this is a helpful asset for companies. They can enter into global markets without hesitation about communicating with all the clients no matter. A diverse team helps promote the \u201c<a href=\"https:\/\/www.empuls.io\/employee-recognition-software\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">culture of mutual recognition and collaboration<\/a>\u201d among the members. Many a times, <strong>diversity in design helps creative directors learn the necessary traits needed to be successful in disseminating solutions to an alien audience.<\/strong><\/li>\n<li><strong>Solution:<\/strong> Either you learn the lingo (which takes time) or at least practice to comprehend a variety of inflections. You can also take cross-cultural communication classes to attain a minimum level of competency at grasping and conveying ideas. Also, enroll in courses to practice processing styles: visual, auditory and kinesthetic \u2013 of other cultures.<\/li>\n<\/ul>\n<p><center><img decoding=\"async\" class=\"aligncenter lazyload\" title=\"Handling Communication\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Handling-Communication.png\" alt=\"Handling Communication\" width=\"650\" height=\"648\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/648;\" \/><\/center><\/p>\n<h2>Understanding Needs And Wants<\/h2>\n<p>In school, we learned how theorists like Abraham Maslow and Frederick Herzberg spent a life-time defining team leads how to address employees\u2019 needs and wants, and <a href=\"https:\/\/www.zilliondesigns.com\/blog\/infographics\/two-factor-theory-design-agencies-howto-motivate-designers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">how to motivate your designers<\/a>. Soon we realized that these were text-bookish, and the task becomes even more strenuous when you\u2019re heading a team of designers from various cultures like Arab, Tibetan, Sinosphere and Western for example.<\/p>\n<ul>\n<li><strong>Horror:<\/strong> In a culturally diverse team, there\u2019s a clutter of necessities and desires that become more muddled when cultures are sub-divided into factors like gender, sexual orientation, religion and individual preferences. This varies from lunch choices like vegetarian and kosher food to prayer room and holidays for holy days. With a team like such, it gets challenging to accommodate everyone\u2019s requirements.<\/li>\n<li><strong>Delight:<\/strong> On the other hand, addressing the needs and wants of a culturally diverse team prevents your design firm from the up rise of union leaders, and helps establish a good agency name among societies that work towards the rights of a culturally diverse workforce or minorities for that matter.<\/li>\n<li><strong>Solution:<\/strong> Highlight the most important needs and wants of your designers and ideate a strategy (aligning with company policies and resources) to accommodate the rightful ones, because some are even outrageous demands like \u201cI want the latest gadget to design with\u201d types.<\/li>\n<\/ul>\n<p><center><img decoding=\"async\" class=\"aligncenter lazyload\" title=\"Understanding Needs And Wants\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Understanding-Needs-And-Wants.png\" alt=\"Understanding Needs And Wants\" width=\"650\" height=\"648\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/648;\" \/><\/center><\/p>\n<h2>Dealing With Stereotypes<\/h2>\n<p>Stereotype, as defined by the Oxford English Dictionary, is a \u201cwidely held but fixed and oversimplified image or idea of a particular type of person or thing.\u201d This is a rather optimistic definition, but according to sociological approach stereotyping relates with social groups, and views the term as \u201cderogatory generalizations of group traits, reflective of the stereotyper\u2019s underlying prejudices.\u201d So how can team leads address this when working with a culturally diverse design team?<\/p>\n<ul>\n<li><strong>Horror:<\/strong> It is hard to erase a deep rooted perception about a group of people, which is formed over time via mass communication channels or communal reinforcement. Highlighted below are some stereotypes leaders either hold themselves or have to diminish from a team.<\/li>\n<\/ul>\n<p>Theory, Research and Practice. Berrett-Koehler Publishers.Negative stereotypes are may not be openly expressed, but they can disadvantage members of under-represented groups on several levels of a design firm: recruitment, timing demands, allocation of resource, <a href=\"https:\/\/assess.com\/computerized-adaptive-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">adaptive assessment<\/a>, retention and promotion.<\/p>\n<ul>\n<li><strong>Delight:<\/strong> If we go with the broad definition, then stereotypes can be positive and considered as a form of compliment. For example \u201cstrong black women\u201d or \u201ctech-savvy Indians.\u201d This isn\u2019t labeling, but a form of target set by team leads and team members to maintain certain standards perhaps.<\/li>\n<\/ul>\n<ul>\n<li><strong>Solution:<\/strong><br \/>\nThe first step towards expunging stereotypes from within teams is to raise awareness regarding the issue and prohibiting any member from passing remarks or making general accusations. It is equally important for leaders to stimulate the feeling of self-worth in individuals who get easily offended or feel demotivated.<\/li>\n<\/ul>\n<p><center><img decoding=\"async\" class=\"aligncenter lazyload\" title=\"Dealing With Stereotypes\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Dealing-With-Stereotypes.png\" alt=\"Dealing With Stereotypes\" width=\"650\" height=\"648\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/648;\" \/><\/center><\/p>\n<div class=\"playbuzz\" data-id=\"78ec9985-1676-4e14-8d65-122ab25d10b2\" data-show-info=\"false\"><\/div>\n<p><strong>Sources:<\/strong><\/p>\n<ul>\n<li>13 benefits and challenges of cultural diversity in the workplace in 2017, Hult Blogs, Hult International Business School<\/li>\n<li>4 Types of Communication Challenges in Multicultural Organizations (2015), WORKFORCE DEVELOPMENT, Training Industry Blog<\/li>\n<li>Managing Cultural Diversity in Small and Medium Enterprises, [GESDIMEP PROJECT] Progress Initiative. DG Justice. European Commission, Published by Spanish Observatory on Racism and Xenophobia<\/li>\n<li>Handling Diversity in the Workplace, based on the book Handling Diversity in the Workplace Communication is the Key by Kay duPont, CSP, Copyright 1999 American Media Inc. All Rights Reserved<\/li>\n<li>Stereotypes (2015). Pedro Bordalo, Katherine Coffman, Nicola Gennaioli, Andrei Shleifer. Scholars at Harvard<\/li>\n<li>Kumari Devarajan (2018). &#8216;Strong&#8217; Black Woman? &#8216;Smart&#8217; Asian Man? The Downside To Positive Stereotypes. Code Switch, NPR.<\/li>\n<li>Benjamin Kessler and Zoe Kinias (2018). The Truth About Gender Stereotypes. Leadership &amp; Organisations. INSEAD Knowledge.<\/li>\n<\/ul>\n<div class=\"col-lg-6 col-md-6 col-sm-6\">\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/community\" target=\"_blank\" rel=\"noopener noreferrer\">Community Service Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/political\" target=\"_blank\" rel=\"noopener noreferrer\">Political Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/outdoor\" target=\"_blank\" rel=\"noopener noreferrer\">Outdoor Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/charity-organization\" target=\"_blank\" rel=\"noopener noreferrer\">Charity Organization Logos<\/a><\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-sm-6\">\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/media\" target=\"_blank\" rel=\"noopener noreferrer\">Media Service Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/business\" target=\"_blank\" rel=\"noopener noreferrer\">Business Logos<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/marketing-firm-logo\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Firm Logo<\/a><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Blog Logos<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Featured Image Source: iStockphoto.com\/ Qvasimodo If you enter a room full of white skinned people, you think its &#8220;normal&#8221; right? And, when you see a room packed with a gradient of skin colors, your reaction is different. The same goes for a room filled with all-men versus one with all-women, or one with native speaking [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[],"class_list":["post-18488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading A Culturally Diverse Design Team<\/title>\n<meta name=\"description\" content=\"The experience of leading a culturally diverse design team is filled with horrors and delights. 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