{"id":18514,"date":"2018-05-16T07:11:03","date_gmt":"2018-05-16T07:11:03","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=18514"},"modified":"2026-04-10T12:04:36","modified_gmt":"2026-04-10T12:04:36","slug":"fashion-beauty-brands-diversity-marketing-designs","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/fashion-beauty-brands-diversity-marketing-designs\/","title":{"rendered":"Fashion And Beauty Brands Embracing Diversity In Their Marketing Designs"},"content":{"rendered":"

You know, I always wondered \u2018why\u2019 everyone wants to be fair, or perfect for that matter. I\u2019ve seen girls pat their face with layers of foundation to hide what they call imperfections. This practice isn\u2019t intrinsic. It is a result of daft \u2018standards\u2019 implanted in our minds and it\u2019s time to change this philosophy.<\/p>\n

The Underlying Truth<\/h2>\n

Growing up, I watched beauty adverts that always say \u2018white\u2019 is the skin color to aim for. After all, everyone from an employer to a mother-in-law prefers it because people demand a milky-white face. Moreover, the local fashion magazine where I worked as a graphic designer instructed all photo editors to airbrush the dark-colored models white. Ridiculous right?<\/p>\n

Well, this is the bitter truth. And tell you what, it is not just the color that has become a custom but body perfection is also one. It is why we\u2019re bound to \u2018photoshop\u2019 images to \u2018retouch\u2019 elements like flabs, freckles, wrinkles, and bruises etc. Although this na\u00efve practice is still happening, some well-informed fashion and beauty brands are now thinking different: they\u2019re welcoming diversity<\/strong>.<\/p>\n

Types Of Diversity In Fashion And Beauty Industry<\/h2>\n

When we steer our attention towards the fashion and beauty brands, the most prominent issues pivotal to the \u2018age of embracing diversity\u2019 include:<\/p>\n

– Gender<\/h3>\n

According to UNESCO\u2019s Gender Mainstreaming Implementation Framework<\/em> \u201cThe concept of gender also includes the expectations held about the characteristics, aptitudes and likely behaviors of both women and men (femininity and masculinity).\u201d<\/p>\n

As far as females are concerned, western feminists have continually criticized advertisers of portraying women in problematic an unacceptable ways.<\/p>\n

But it is important to realize that the horizon of gender has widened. It is not limited to a male and female but also focuses on other forms such as a transgender or agender, for example. With the help of social media, different genders have started to gain limelight and acknowledgement; but then we can\u2019t ignore the trolls who have a negative opinion about literally everything.<\/p>\n

– Age<\/h3>\n

The concentration on millennials over the few years is deviating brands from targeting other generations that play a key role in business growth. It\u2019s important to not run after \u2018what\u2019s in\u2019, and concentrate on the target audience that best defines your brand and helps it go grow.<\/p>\n

Hair Salon & Nail Spa Logos<\/a> Jewelry Shop Logos<\/a><\/p>\n

Baby Boomers account for 47% of UK\u2019s consumer spending, and while I mention this stat I\u2019d like to point that this cohort is in fact pretty diverse itself. In her article Businesses Are Losing \u00a327bn Per Year By Targeting Millennials At The Expense Of Baby Boomers <\/em>on iNews, journalist Katie Grant collected interesting insights that suggest how businesses have been making a mistake by only targeting generation Y.<\/p>\n

Considering that fashion is not only for one stage of life, brands need to start considering all the different generations<\/a> in their marketing.<\/p>\n

– Body Type<\/h3>\n

In a 2004 study, The Real Truth about Beauty<\/em>, by personal care brand Dove, most women participants believed that unrealistic beauty standards exist in the society that focus on a few physical attributes; while they consider aspects like kindness and confidence a part of being beautiful as well. Additionally, they felt that \u201cbeauty should be inclusive of a greater variety of physical types\u201d (like ectomorph, endomorph or mesomorph) as reported in Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs<\/em>.<\/p>\n

Unfortunately beauty is directly associated with desirability, and this idealistic belief is created through advertising and marketing visuals. In Provocateur: Images of Women and Minorities in Advertising<\/em> (1999), Anthony J. Cortese shared the unpleasant practice that advertisers are notorious for presenting \u201cthe exemplary female prototype\u201d in their campaigns and guess what they\u2019re pretty successful at a) making women conscious, and b) making women defensive.<\/p>\n

So how are a few fashion and beauty brands changing people\u2019s mindset?<\/p>\n

Let\u2019s dig in.<\/p>\n

Brands Embracing Diversity In Marketing<\/h2>\n

\"Julia-A-F-Carney\"<\/center>I\u2019ll agree with this stanza because with little efforts, you see big changes. Someone has to start at some point after all. It is time to revise our \u201cone-dimensional view of the world\u201d, while journalist Nicola Kemp describes historic marketing in her article How Brands Must Embrace The New Positivity<\/em>.<\/p>\n

H&M \u2013 Rise Of The Unisex Fashion<\/h3>\n
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Our new capsule unisex collection of on-trend #denim<\/a> is finally here! https:\/\/t.co\/pJFUzZFnQf<\/a> #HM<\/a> pic.twitter.com\/bSy75sCa1c<\/a><\/p>\n

\u2014 H&M (@hm) March 24, 2017<\/a><\/p><\/blockquote>\n