Dubious Brand Design: Uber<\/h2>\n
A good brand design is clear on what it wants to deliver and how it wants to look, but sometimes some businesses fail to accomplish this clarity. Such is the case with Uber. It never found satisfaction in its brand image, and this is why the company\u2019s logo kept changing from one logotype to another.<\/p>\n
![\"Uber](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Uber-Logo-Evolution.png\" "\\"Uber"){kind=logo}
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When the company launched in 2009, the logo seemed brittle with awkwardly curved serifs in the letters \u201cU\u201d and \u201cR\u201d. From UberCab, the company shortened its name to Uber and ousted CEO Travis Kalanick ruined it with an in-house design that received countless criticisms in 2016. The typeface was peculiar yet better than before, but what put the company in deep water was its app icon design<\/a>.<\/p>\n The new @Uber<\/a> logo is so fucking boring. #design<\/a> pic.twitter.com\/4XaRPa3L20<\/a><\/p>\n \u2014 \u00e1\u00b4\u00ba\u00e1\u00b4\u00bc\u00e1\u00b5\u20ac Jony Ive (@JonyIveParody) September 17, 2018<\/a><\/p><\/blockquote>\n We often hear \u201cless is more\u201d but I don\u2019t completely agree with it because many brands are taking this phrase too far. They\u2019re literally ripping away every element from their respective logo design – making it look naked or incomplete.<\/p>\n “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”\u009d – Antoine de Saint-Exupery<\/p><\/blockquote>\n When the typographic logo design of Animal Planet came out, we were in awe as to \u201cwhat the heck they just made!\u201d Not that the old visual identity was appealing, but at least when you aim to evolve you tend to get better not worse. Anyway, we accustomed our eyes to bearing the sight of that mess, or at least what we did was pretend to ignore it.<\/p>\n Surely many designers thought it can\u2019t get worse than this right? Ah, hold that thought. Animal Planet created a new visual this year to represent their fresh brand identity. They went with a \u2018kind of\u2019 abstract elephant and an overall minimal look with an arbitrary typeface choice. The elephant symbol comes from the 1996 logo design, which had the same animal in negative space along with a globe.<\/p>\n People have commented on blue being the rarest occurring color in nature, the elephant is leaping like a dog, or that it\u2019s one miss after another.<\/p>\n Animal Planet changed their logo and I’m not sure how I feel about it yet. pic.twitter.com\/aCxBziTnUL<\/a><\/p>\n \u2014 ( not so ) \u00e0\u00b8\u00a3\u00d7\u00a7\u00e0\u00b9\u008f\u00e0\u00b9\u008f\u00d0\u00ba\u00d7\u00a5 \u00e1\u00b4\u2026\u00e1\u00b4\u0153s\u00e1\u00b4\u203a\u00c9\u00aa\u00c9\u00b4 \u00f0\u0178\u017d\u0192 (@dustinjax) October 18, 2018<\/a><\/p><\/blockquote>\n I\u2019d leave it to you to decide if the logo design is thumbs up or thumbs down. However, I feel if they improve the icon shape a little more in the coming years then we might finally get a hit design from Animal Planet.<\/p>\n So there are people who\u2019re undecided, but with something as big as your brand identity you can\u2019t always be in a dilemma. You need to make the right decisions about design.<\/p>\n When Tribune Publishing changed its name to \u201ctronc\u201d and the design of the logo, I was shell-shocked. A multicolored gradient logo with a techie pattern overlay and the first letter had a disintegrated effect. The design received several bad comments such as \u201cRIP brand credibility\u201d, \u201cMust be June Fools’ Day!\u201d and \u201cMy eyeballs just threw up.\u201d<\/p>\n Now they changed their look again – this time it\u2019s back to boring. So much for redesigning the logo yet again.<\/p>\n I thought an image is worth a thousand words. That\u2019s what is popularized, but looking at the before and after logos of this museum just spoils the idea. Does a \u201cparagraph\u201d qualify as a logo design?<\/p>\n The new logo design is a bad replica of the old design, which was also a mediocre design. Wait a minute. Is this even design? Looks like art is laughing at design. Seriously, this is the kind of stuff that makes you say WTF.<\/p>\n There has to be a reason for a brand to keep failing in creating a winning design. The following can be the cause for failure:<\/p>\n Why do you think brands fail to design a successful identity?<\/strong> Blog Logos<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Is it just me or some brands have completely lost it? Lost creativity, originality and a good sense of aesthetics I mean. Everyone was just figuring out the new UBER logo when Animal Planet shook us with their brand identity redesign. So when you\u2019re redesigning your logo, the aim is to look better not bad. […]<\/p>\n","protected":false},"author":8,"featured_media":18739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-18737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"\n![\"Uber](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Uber-App-Logo-Evolution.png\" "\\"Uber"){kind=logo}
\nDue to the uproar, the company had to get rid of the strange app icons. And just recently, it introduced a new brand design with a custom typeface called Uber Move<\/em>. The new CEO, Dara Khosrowshahi says \u201cit’s time to move in a new direction. And I want you to know just how excited I am to write Uber’s next chapter.”<\/p>\n\n
Born To Be Too Wild: Animal Planet<\/h2>\n
![\"Animal](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Animal-Planet-Logo-Evolution.png\" "\\"Planet"){kind=logo}
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Confused Mood: Tribune Publishing<\/h2>\n
![\"Tribune](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Tribune-Publishing-Logo-Evolution.png\" "\\"Tribune"){kind=logo}
<\/p>\nWhat’s This: Fine Arts Museums Of San Francisco<\/h2>\n
![\"Fine](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Fine-Arts-Museums-Logo-Evolution.png\" "\\"Fine"){kind=logo}
<\/p>\nWhy Do Some Logo Designs Keep Failing?<\/h2>\n
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\n <\/p>\n
\nEcommerce Logos<\/a>
\nIT Firm Logos<\/a>
\nComputer Company Logos<\/a>
\nCommunication Company Logos<\/a>
\nBusiness Logos<\/a>
\nArts and Crafts Logos<\/a><\/p>\n