Now that was quick! It\u2019s 2019 already and we\u2019ve got much at hand, thanks to the year that just passed by. From advances in artificial intelligence to dramatic changes in consumer buying behavior, the scope of retail has been significantly redefined. The key to success isn\u2019t hidden in one communication channel, instead, the winning brands are investing in omnichannel marketing and creating a seamless experience for the customers of today.<\/p>\n
A seamless buying experience is simply when the line between online and offline, digital and physical is erased. Nowadays customers want brands to create give quick solutions not just on mobile but in physical stores as well. This is why you\u2019ll see many retail business owners and marketers using and promoting futuristic technologies and optimizing shopping for mobile users.<\/p>\n
When customer shop, they\u2019re usually with their mobiles such as an Android or iOS. These smartphones come handy for any query or reference. According to Statista, \u201cIn 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.\u201d<\/p>\n
Let\u2019s explore the efforts retail brands are making to ensure the wall between bricks and clicks comes down.<\/p>\n
The Nike app now gives its customers the ability to empower their buying experience. With the improved mobile application, Nike buyers can unlock free articles in stores, try-out shoes without the help of an assistant, and purchase an item in-store instantly with the scan-to-buy feature. Streamlining omnichannel sales channels not only helps retailers boost sales by accessing more customers but also delivers a more convenient shopping experience. For example, retailers will use an all-in-one POS solution<\/a> to simplify checkout and inventory management process with barcode scanning.<\/p>\n This saves a lot time that gets wasted just to search an item, have someone to help you with it and stand in line to pay the cashier. If you\u2019re a sneaker fan, you\u2019ll know best.<\/p>\n \n