{"id":19180,"date":"2019-10-04T06:03:00","date_gmt":"2019-10-04T06:03:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=19180"},"modified":"2026-04-10T10:41:27","modified_gmt":"2026-04-10T10:41:27","slug":"fish-logo-trends-inspire-you","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/fish-logo-trends-inspire-you\/","title":{"rendered":"Be in the Swim! Fish Logo Trends to Inspire You"},"content":{"rendered":"<p>Looking for the perfect logo design idea? What could be more inspiring than the ocean?<\/p>\n<p>Sea creatures are a common source of creative inspiration. And logos are no exception. From logos for restaurants like the Bonefish Grill, to logos for fishing companies like Berkley, to most <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/sea-food\" target=\"_blank\" rel=\"noopener noreferrer\"> sea food restaurant logo<\/a> we\u2019ve ever seen, fish are everywhere.<\/p>\n<p>But that doesn\u2019t mean that your fish logo has to jump on the bandwagon along with everything else!<\/p>\n<p>Just like any other graphic choice, fish inspired logos have trends that come and go. Here we have collected some examples of just how many ways a fish logo can be designed. The following are twelve examples of fish inspired design styles that have caught us hook, line, and sinker.<\/p>\n<h2>Nineties Throwback<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19598 lazyload\" title=\"Nineties Throwback\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Nineties-Throwback.jpg\" alt=\"Nineties Throwback\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>This is definitely a favorite on this list, for a few reasons. The graphic itself is very stylized, with clean lines in a rounded nineties style, also reflected by the color palette.<\/p>\n<p class=\"logotags-content\"><a href=\"https:\/\/www.zilliondesigns.com\/contests\/logo-for-new-dog-walking-and-sitting-company\" target=\"_blank\" rel=\"noopener noreferrer\">Dog Walking and Sitting Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/contests\/logo-for-emergency-animal-hospital\" target=\"_blank\" rel=\"noopener noreferrer\">Animal Hospital Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/horse\" target=\"_blank\" rel=\"noopener noreferrer\">Horse Logos<\/a><\/p>\n<p>But we really like the way the line elements within the fish shape tie back to the \u201cseafood grill\u201d it was designed for, giving the fish itself grill marks.<\/p>\n<h2>Badge Logo<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19585 lazyload\" title=\"Badge Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Badge-Logo.jpg\" alt=\"Badge Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>This is an unusual fish shape, somewhere between a classic fish and a shark. Its slightly lumpy design is definitely a little out of the ordinary. The fish itself is the focal point of a badge style logo, a style which is currently having a resurgence in popularity.<\/p>\n<p>The line down the middle of the fish to create a mountain range on its back adds another intriguing level to the overall graphic design.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19587 lazyload\" title=\"Badge Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Badge-Logo-3.jpg\" alt=\"Badge Logo 3\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.logodesign.net\/image\/abstract-fish-inside-circle-5374ld\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Retro Fish Logo<\/a> by LogoDesign.net<\/p>\n<p>One more badge logo for your inspiration.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19586 lazyload\" title=\"Badge Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Badge-Logo-2.jpg\" alt=\"Badge Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<h2>Friendly<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19592 lazyload\" title=\"Friendly Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Friendly-Logo.jpg\" alt=\"Friendly Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Designed in an uncomplicated, accessible style, this is one of the friendliest fish logos we\u2019ve ever seen! Though this type of logo may not work for all markets, if you have a family-oriented or child-geared business, it\u2019s bound to attract the intended audience.<\/p>\n<h2>Realistic<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19600 lazyload\" title=\"Realistic Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Realistic-Logo.jpg\" alt=\"Realistic Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Realistic without being hyper-realistic or photo-realistic, this fish graphic style doesn\u2019t have too many extra complications or creative embellishments. Especially when rendered in a limited color palette, it\u2019s a direct and effective design choice that would work very well for adventure outfitters or guided fishing tour companies.<\/p>\n<p>Here is a photo-realistic fish in case you are wondering how these look.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19601 lazyload\" title=\"Realistic Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Realistic-Logo-2.jpg\" alt=\"Realistic Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<h2>Monogram<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19597 lazyload\" title=\"Monogram Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Monogram-Logo.jpg\" alt=\"Monogram Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Monograms, or <a href=\"https:\/\/www.zilliondesigns.com\/blog\/videos\/timeless-letter-mark-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">lettermark logos<\/a>, can be simple affairs, letting the choice of font speak for them \u2014 or they can be a little more complex, with a combination of stylized font that actually includes graphic elements that tie back to the theme and message of the logo.<\/p>\n<p>This is one such type of lettermark. The whitespace within creates the monogram, and the hook and the fish tie it neatly off.<\/p>\n<h2>Color block<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19591 lazyload\" title=\"Color block Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Color-block-Logo.jpg\" alt=\"Color block Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>You may not look at this as a traditional color block logo \u2014 and it isn\u2019t, because in addition to the two-tone text block, it uses sharp edges and clear shape to create a saw-tooth fish skeleton as part of the logo. To stay true to the color block inspiration, the fish graphic keeps the same colors as the text it is tied to.<\/p>\n<h2>Silhouette<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19602 lazyload\" title=\"Silhouette Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Silhouette-Logo.jpg\" alt=\"Silhouette Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Silhouettes are a classy choice for a simple logo, especially when rendered in black and white. The note of caution, especially for a common shape such as a fish, is to avoid anything that is too generic \u2014 you want your logo to stand out.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19603 lazyload\" title=\"Silhouette Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Silhouette-Logo-2.jpg\" alt=\"Silhouette Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.logodesign.net\/image\/abstract-marlin-fish-5522ld\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Silhoutte Marlin Logo<\/a> by LogoDesign.net<\/p>\n<p>So adding a few extra lines or some white space to create a shape that is unique, such as in this particular icon, is always a good idea.<\/p>\n<h2>Cartoonic<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19588 lazyload\" title=\"Cartoonic Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Cartoonic-Logo.jpg\" alt=\"Cartoonic Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Similar to the \u201cfriendly\u201d fish mentioned above, a cartoon fish requires a very specific type of niche to be effectively used. They can be minimal or they can be drawn in an illustrative style.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19589 lazyload\" title=\"Cartoonic Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Cartoonic-Logo-2.jpg\" alt=\"Cartoonic Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>So you may not use it at a trendy, upscale <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/japanese-restaurant\" target=\"_blank\" rel=\"noopener noreferrer\">Japanese restaurant<\/a> \u2014 but it would be perfect for the neighborhood fish and chip shop, or as a mascot for another type of store.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19590 lazyload\" title=\"Cartoonic Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Cartoonic-Logo-3.jpg\" alt=\"Cartoonic Logo 3\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: <a href=\"https:\/\/www.logodesign.net\/image\/cheerful-fish-enjoying-at-beach-6067ld\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Cartoon Fish Logo<\/a> by LogoDesign.net<\/p>\n<h2>Line drawing<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19595 lazyload\" title=\"Line drawing Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Line-drawing-Logo.jpg\" alt=\"Line drawing Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>If \u201csimple\u201d is more your idea of a logo, then a basic line drawing may be exactly what you\u2019re looking for. Line drawings are great ways of making the point of the logo clear in a concise way.<\/p>\n<p>This logo uses thick, dramatic lines to ensure that the graphic style is impossible to miss.<\/p>\n<p>Here is another example of a simple line art logo perfect to fit with the minimalism trend.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19596 lazyload\" title=\"Line drawing Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Line-drawing-Logo-2.jpg\" alt=\"Line drawing Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<h2>Whitespace<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19604 lazyload\" title=\"Whitespace Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Whitespace-Logo.jpg\" alt=\"Whitespace Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>We like this traditional-looking fish design because its use of whitespace means that it doesn\u2019t actually need any other colors apart from the blue and white. Whitespace is an incredibly important part of any design, and allows you to create the point with minimal elements.<\/p>\n<p class=\"logotags-content\"><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/pet-store-and-veterinarian\" target=\"_blank\" rel=\"noopener noreferrer\">Pet Store and Vet Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/contests\/cattle-company-logo\" target=\"_blank\" rel=\"noopener noreferrer\">Cattle Company Logos<\/a> <a href=\"https:\/\/www.zilliondesigns.com\/contests\/logo-for-an-animal-therapy-business\" target=\"_blank\" rel=\"noopener noreferrer\">Veterinary Logos<\/a><\/p>\n<p>As designer Wojciech Zieli\u0144ski said, \u201cWhitespace is like air: it is necessary for design to breathe.\u201d While this is very true, there is another trick to make logos with white space, and it is called negative space.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19605 lazyload\" title=\"Whitespace Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Whitespace-Logo-2.jpg\" alt=\"Whitespace Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>A <a href=\"https:\/\/www.zilliondesigns.com\/blog\/27-creative-negative-spacing-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">negative space logo<\/a> looks the best when you design it using simple shapes and a limited color palette.<\/p>\n<h2>In-line with text<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19593 lazyload\" title=\"In-line with text Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/In-line-with-text-Logo.jpg\" alt=\"In-line with text Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>Combining your company name with your visual graphic is a quick and simple way to ensure that everyone sees your logo and automatically pairs it with your name. So actually using the graphic in-line with your type content is a little bit like a shortcut!<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19594 lazyload\" title=\"In-line with text Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/In-line-with-text-Logo-2.jpg\" alt=\"In-line with text Logo 2\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>On top of that, this particular fish just pairs really well with the font choice here.<\/p>\n<h2>Plaque<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter wp-image-19599 lazyload\" title=\"Plaque Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Plaque-Logo.jpg\" alt=\"Plaque Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><br \/>\nImage Source: ZillionDesigns.com<\/p>\n<p>This logo puts us in mind of the \u201csinging fish\u201d on a plaque that you see in restaurants sometimes. Using a fish graphic on a plaque-style logo may seem as on-the-nose as using a deer head on the same type of logo shape, but it definitely works. And the thick lines of this fish design make for a dramatic and unmissable effect.<\/p>\n<h3>Other Fish In The Sea<\/h3>\n<p>Of course, there are as many different types and uses of fish inspired logos as there are actual types of fish in the sea. This has been just a quick look at twelve on-trend possible ideas for your own fish design!<\/p>\n<p>Often, the best choice is to create a <a href=\"https:\/\/www.zilliondesigns.com\/logo-design-contest\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> with a completely new idea, rather than follow a definite trend. Fish can be a great inspiration, but that doesn\u2019t mean that you have to opt for a style that follows one of these mentioned above.<\/p>\n<p>One of the great things about all twelve of these logos is how open they are to adaptation for a specific need. It\u2019s especially obvious with the fish logos that are more or less simple line drawings \u2014 there is plenty of room for change as needed within the same inspirational concept.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the perfect logo design idea? What could be more inspiring than the ocean? Sea creatures are a common source of creative inspiration. And logos are no exception. From logos for restaurants like the Bonefish Grill, to logos for fishing companies like Berkley, to most sea food restaurant logo we\u2019ve ever seen, fish are [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-19180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Logo Ideas] Fish Logo Trends to Inspire You<\/title>\n<meta name=\"description\" content=\"Don\u2019t just make any fish logo, use a trend from this list or create complete new fish logo design. 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