{"id":19217,"date":"2019-10-24T09:20:43","date_gmt":"2019-10-24T09:20:43","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=19217"},"modified":"2026-03-25T09:45:45","modified_gmt":"2026-03-25T09:45:45","slug":"surefire-ways-logo-design-win-hearts","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/","title":{"rendered":"6 Surefire Ways Your Logo Design Can Win Hearts"},"content":{"rendered":"<p>A logo is a simple yet an effective visual piece of art that should ideally express the message of your brand. Your branding should resonate with your audience and it should possess unique characteristics. Can you get this right in today\u2019s market? Let us help you.<\/p>\n<p>Contemporary and stylish designs are more likely to gain awareness because they\u2019re trendy. When creating a logo design, be sure to know the <a href=\"https:\/\/www.zilliondesigns.com\/blog\/white-paper-and-ebook\/ebook-truth-about-logo-design-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">truth about logo trends<\/a>. In order to win the hearts of your audience with your branding, you need to keep up with the \u2018design times\u2019, but also make sure that you are not deviating from your business goals.<\/p>\n<p>So how do you create the <a href=\"https:\/\/www.zilliondesigns.com\/logo-design-contest\" target=\"_blank\" rel=\"noopener noreferrer\">perfect brand logo<\/a>? Take a look at these stylish branding trends that may help you gain a consistent following.<\/p>\n<h2>Minimalistic Logo Designs<\/h2>\n<p>Digital designers can\u2019t stress this enough: simplicity goes a long way with logo designs. These logos may be simplistic but they\u2019re extremely effective because they\u2019re memorable. They\u2019re also easily recognizable. That\u2019s why it\u2019s important that your logo is clean and sleek.<\/p>\n<p>A streamlined <a href=\"https:\/\/www.zilliondesigns.com\/blog\/designer-spotlight-ivan-chermayeff-principles-minimal-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">minimal logo design<\/a> tends to look aesthetically pleasing no matter what scale it\u2019s in. Your logo should always look professional on all your media such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.zilliondesigns.com\/billboard-design\">Billboards<\/a><\/li>\n<li>Website<\/li>\n<li><a href=\"https:\/\/www.zilliondesigns.com\/business-card-stationery\">Business card<\/a><\/li>\n<li><a href=\"https:\/\/www.zilliondesigns.com\/email-newsletter\">Newsletters<\/a><\/li>\n<li>Social media platforms<\/li>\n<li><a href=\"https:\/\/www.zilliondesigns.com\/invoice-design\">Invoices<\/a><\/li>\n<li>Branded corporate gifts<\/li>\n<\/ul>\n<p>Your logo design comes in very handy, especially because it can be used to <a href=\"https:\/\/www.zilliondesigns.com\/how-to-use-your-logo-to-amplify-your-brand-identity\" target=\"_blank\" rel=\"noopener noreferrer\">amplify your brand identity<\/a> in many ways, as mentioned above.<\/p>\n<p><a href=\"https:\/\/www.webdesignerdepot.com\/2009\/06\/12-essential-rules-to-follow-when-designing-a-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Use the black and white logo rule<\/a> to see if your design will remain aesthetically professional in these colors as well as greyscale. If your logo doesn\u2019t look eye-catching in black and white, chances are it won\u2019t look appealing with color either. Logos with fewer colors for corporate companies tend to be highly impactful.<\/p>\n<h2>What is Negative Space?<\/h2>\n<p>Using negative space is to combine the name of your company with the artwork of your logo in a way that it creates two meanings in one visual. This technique involves the use of images with letters hidden inside of them, or you can incorporate the image in between the text.<\/p>\n<p>A good example of a <a href=\"https:\/\/www.zilliondesigns.com\/blog\/27-creative-negative-spacing-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo with negative space<\/a> is the branding for a company called FedEx. The wordmark has cleverly incorporated a forward arrow in between the letters. But it\u2019s simply the E and the X put together in a way to create the shape in negative space.<\/p>\n<center><img decoding=\"async\" class=\"wp-image-19702 lazyload\" title=\"FedEx Express Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/FedEx-Express-logo.jpg\" alt=\"FedEx Express Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><\/center><center><a href=\"https:\/\/1000logos.net\/fedex-logo\/\" class=\"broken_link\">Image Source<\/a><\/center><center><\/center>\n<p>This technique is clever and if you do it correctly you can create a unique brand that clearly expresses your company\u2019s vision. It\u2019s sure to win the hearts of many of your potential customers.<\/p>\n<h2>The Use of Bright Colors<\/h2>\n<p>Smartphone screens illustrate color in high definition due to the upgrade in technology in recent years. That\u2019s why brightly colored logos are all the rage now. The use of vibrant colors expresses vigor, excitement, fun and a lot of positive energy.<\/p>\n<p>It\u2019s advisable you use<a href=\"https:\/\/www.zilliondesigns.com\/blog\/white-paper-and-ebook\/brand-logo-colors-emotional-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\"> colors that are relevant to your brand<\/a> and the products and services you offer. For example, you can\u2019t use black and dark purple if you\u2019re creating a <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/childcare\" target=\"_blank\" rel=\"noopener noreferrer\">logo design for a childcare services<\/a> as they may seem mysterious and gothic. You\u2019d make use of bright primary colors that give your branding a cheerful disposition.<\/p>\n<p>The use of vibrant colors will catch the attention of people quickly. Eye-catching colors will also set you apart from your competitors, giving your customers a positive impression of your company as you seem unique.<\/p>\n<p>Make use of the minimalistic approach and only use two to three colors for your logo to keep it organized.<\/p>\n<h2>Incorporate Unique Shapes into Your Design<\/h2>\n<p>You want to include shapes that are not only visually artistic but also come across as <a href=\"https:\/\/www.zilliondesigns.com\/blog\/videos\/timeless-letter-mark-logos\/\" target=\"_blank\" rel=\"noopener noreferrer\">timeless logos<\/a>. Incorporate geometric shapes such as half circles, diamonds and triangles. You can also use an organic shape that doesn\u2019t have a standard form. Using simple <a href=\"https:\/\/www.zilliondesigns.com\/blog\/shape-psychology-for-graphic-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">shapes in your design<\/a> helps your customers to identify you much quickly.<\/p>\n<center><img decoding=\"async\" class=\"wp-image-19704 lazyload\" title=\"Starbucks Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/starbucks-logo-1.jpg\" alt=\"Starbucks Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><\/center><center><a href=\"https:\/\/1000logos.net\/starbucks-logo\/\" class=\"broken_link\">Image Source<\/a><\/center>\n<p>Incorporate geometry with symmetry. This simply means that whatever you design on the one side of your logo you repeat on the other side, and even if you don\u2019t repeat, make sure the logo design is well-balanced.<\/p>\n<h2>Colorful Gradients<\/h2>\n<p>The use of gradients has become popular over the past few years. The colors are all visible but they fade into each other starting from the darkest shade and ending with the lightest shade or vice versa. For example, the <a href=\"https:\/\/www.zilliondesigns.com\/blog\/instagram-revealed-a-redesigned-logo-icon-its-very-first-goof-up\/\">Instagram logo<\/a> used gradient to design its brand. Other brands are also using this color technique, in fact it has become a trend.<\/p>\n<center><img decoding=\"async\" class=\"wp-image-19705 lazyload\" title=\"Instagram Logo\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/instagram-logo.jpg\" alt=\"Instagram Logo\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><\/center><center><a href=\"https:\/\/1000logos.net\/instagram-logo\/\" class=\"broken_link\">Image Source<\/a><\/center>\n<p>Using gradient is incredibly appealing if you apply the correct color combinations. This is a practical design method as it can be applied to both fonts, pictures and icons.<\/p>\n<h2>Creating 3D Effects<\/h2>\n<p>Logos that look like they\u2019re popping out of your screen seem to be making an impact in the design industry. Even if your logo wasn\u2019t 3D to begin with you can alter and upgrade it without losing any of your brand\u2019s original characteristics. While <a href=\"https:\/\/www.zilliondesigns.com\/blog\/infographics\/10-reasons-brands-making-flat-logo-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">famous brands are making flat logos<\/a>, there are many small businesses and startups that prefer a logo with a realistic effect.<\/p>\n<p>If you want to create a memorable effect on your audience, perhaps create a 3D logo in motion. If your logo shape is round why not make it rotate?<\/p>\n<h3>Final Thoughts<\/h3>\n<p>Creating a unique identity for your company doesn\u2019t have to be difficult. Simply look up a few <a href=\"https:\/\/www.zilliondesigns.com\/blog\/infographics\/logo-design-trends-2020-visual-elements\/\">modern logo design trends<\/a> and incorporate them into your logo design. You want your logo to be trendy and extremely attractive so it catches people\u2019s attention and even their heart and emotions. That\u2019s how your logo gets etched into the memory of anyone who looks at it.<\/p>\n<p>Win the hearts of many and incorporate unique design techniques into your branding that will impress now and stand the test of time.<\/p>\n<h4><strong>Thinking of getting a logo design? <a href=\"https:\/\/www.zilliondesigns.com\/contests\/launch\/service\">Start a contest!\u00a0<\/a><\/strong><\/h4>\n<p class=\"logotags\">\u00a0<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/hobby\" target=\"_blank\" rel=\"noreferrer noopener\">Hobby Logos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/personal\" target=\"_blank\" rel=\"noreferrer noopener\">Personal Logos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/photographer\" target=\"_blank\" rel=\"noreferrer noopener\">Photographer Logos<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/entertainment\" target=\"_blank\" rel=\"noreferrer noopener\">Entertainment Logos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/business\" target=\"_blank\" rel=\"noreferrer noopener\">Business Logos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/trade-conventions\" target=\"_blank\" rel=\"noreferrer noopener\">Trade conventions logos<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo is a simple yet an effective visual piece of art that should ideally express the message of your brand. Your branding should resonate with your audience and it should possess unique characteristics. Can you get this right in today\u2019s market? Let us help you. Contemporary and stylish designs are more likely to gain [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-19217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Surefire Ways Your Logo Design Can Win Hearts<\/title>\n<meta name=\"description\" content=\"Designing your logo? Here are neat tricks to grab and make your logo design stand out from the rest. Have you already considered any of these points?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surefire Ways Your Logo Design Can Win Hearts\" \/>\n<meta property=\"og:description\" content=\"Designing your logo? Here are neat tricks to grab and make your logo design stand out from the rest. Have you already considered any of these points?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/people\/Michael-Baker\/pfbid09KHZxfy1AQEFzRXTbSH3uAXbF6b9K4o731vYiKyQYfgyDvwSZr8GvP6MuZaUpyxql\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-24T09:20:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T09:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/hearts-with-logo-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Baker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\"},\"author\":{\"name\":\"Michael Baker\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/cd89066544d90878255e7e92350c0d48\"},\"headline\":\"6 Surefire Ways Your Logo Design Can Win Hearts\",\"datePublished\":\"2019-10-24T09:20:43+00:00\",\"dateModified\":\"2026-03-25T09:45:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\"},\"wordCount\":1032,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/hearts-with-logo-design.jpg\",\"articleSection\":[\"Logo Identity\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/\",\"name\":\"Surefire Ways Your Logo Design Can Win Hearts\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/surefire-ways-logo-design-win-hearts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/hearts-with-logo-design.jpg\",\"datePublished\":\"2019-10-24T09:20:43+00:00\",\"dateModified\":\"2026-03-25T09:45:45+00:00\",\"description\":\"Designing your logo? 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