{"id":22380,"date":"2021-07-16T08:24:38","date_gmt":"2021-07-16T08:24:38","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=22380"},"modified":"2025-11-20T05:27:29","modified_gmt":"2025-11-20T05:27:29","slug":"apparel-brands-inclusivity-visual-marketing","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/apparel-brands-inclusivity-visual-marketing\/","title":{"rendered":"How Are Apparel Brands Embracing Inclusivity in Their Visual Marketing"},"content":{"rendered":"<p>Remember those models flaunting their \u2018perfect\u2019 bodies in fashion magazines? Yes, those women who intimidate you, depress you or perhaps inspire you to be like them and not yourself. Say goodbye to them because these apparel brands are definitely changing the norm of perfection in the fashion industry.<\/p>\n<h2>Background Story<\/h2>\n<p>For years, audiences have been fooled into thinking that the people they see in fashion marketing are real even though they have almost impossible-to-achieve body proportions and spotless beauty. However, with time and awareness among audiences, many people became aware that photographs from fashion shoots are heavily manipulated using makeup, lighting, and software tricks.<\/p>\n<p>In this digital age, especially with the advancements of technology like augmented reality, <a href=\"https:\/\/www.zilliondesigns.com\/blog\/paid-free-social-media-marketing-tools-online-visuals\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media platforms and tools<\/a> have introduced an array of beauty filters that have the ability to conceal and soften the face, make eyes brighter and bigger, inflate lips for a pout-look, and even contour cheeks and noses. There are many more things filters can do.<\/p>\n<p>In order to change this norm, many individuals, brands, and countries are working towards making the beauty, fashion, and accessory industries more inclusive. This way, they are also dealing with issues like body shaming.<\/p>\n<ul>\n<li>Some influencers started an \u201cInstagram versus Reality\u201d campaign whereby they post images split into two headings with an unrealistic and realistic image side-by-side.<\/li>\n<li>Another example is of two friends, <a href=\"https:\/\/www.tiktok.com\/@mariacastellanos_ri?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Maria Castellanos<\/a> and <a href=\"https:\/\/www.tiktok.com\/@denisemmercedes?lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Denise Mercedes Marte<\/a>, of different body sizes and skin colors, who wear similar outfits to show how they look. They use the hashtags #stylenotsize when sharing their TikTok videos.<\/li>\n<li>At the beginning of 2021, the Advertising Standards Authority in the UK <a href=\"https:\/\/www.asa.org.uk\/news\/the-mis-use-of-social-media-beauty-filters-when-advertising-cosmetic-products.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">refrained influencers<\/a> from using unrealistic and over-the-top beauty filters for advertising purposes.<\/li>\n<li>Did you know, recently Norway introduced legislation urging advertisers and influencers to declare whether they have retouched or edited their visual content (images and videos).<\/li>\n<\/ul>\n<p>This is just the beginning of the new dawn of visual marketing.<\/p>\n<blockquote><p><strong>Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/visual-aesthetics-fashion-branding-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Types Of Visual Design Aesthetics In Fashion Branding<\/a><\/p><\/blockquote>\n<h2>Apparel Brands Embracing Body Positivity<\/h2>\n<p>While illusory beauty standards are being protested against, let us explore a few apparel brands that are <a href=\"https:\/\/www.zilliondesigns.com\/blog\/inspiring-disability-activists-inclusivity-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">embracing inclusivity<\/a> and body positivity.<\/p>\n<h3>Victoria&#8217;s Secret Features \u2018Realistic\u2019 Models<\/h3>\n<p>Anyone into fashion and beauty will know the track record of Victoria\u2019s Secret. The lingerie and apparel brand has always promoted their fashion lines with models that somehow magically have flawless bodies in their marketing visuals. However, the brand on Instagram is gradually steering towards inclusive campaigns.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQba_8QnROI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQba_8QnROI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQba_8QnROI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">A post shared by Victoria&#39;s Secret (@victoriassecret)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p>Here is another example of the brand breaking the so-called \u2018standards\u2019 of beauty that thrive on fantasy. The new CEO of Victoria\u2019s Secret, Martin Waters hinted earlier in May that the company\u2019s new marketing vision will shift focus from him to her. It will aim to include plus-size women.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQwLtVcBQH4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQwLtVcBQH4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQwLtVcBQH4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">A post shared by Victoria&#39;s Secret (@victoriassecret)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p><strong>Visual Marketing Tip:<\/strong> You can edit photos but don\u2019t manipulate models into something they are not. Maintain the sanctity of their natural physique and texture. For this, make sure that you don\u2019t over-do-it on <a href=\"https:\/\/www.zilliondesigns.com\/blog\/editing-tools-photoshop-image-manipulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">software like Adobe Photoshop<\/a> when editing raw photographs of models. This is a habit that you need to practice so start restraining yourself from overdoing it.<\/p>\n<div class=\"col-lg-4\"><\/div>\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22383 lazyload\" title=\"athleta\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/athleta.jpg\" alt=\"athleta\" width=\"600\" height=\"449\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/athleta.jpg 800w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/athleta-300x224.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/athleta-150x112.jpg 150w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/athleta-768x574.jpg 768w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/449;\" \/><br \/>\n<a href=\"https:\/\/athleta.gap.com\/browse\/category.do?cid=1032080&amp;nav=meganav%3ATOPS%3ACATEGORIES%3AAll%20Tops%20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<p><strong>Visual Marketing Tip: <\/strong>When designing your online retail catalog, place photographs of women of different sizes beside each other, not to make a comparison but to make the statement that you house all sizes. What we really need to do is to normalize the idea that all body sizes are acceptable, and they will only be if you not make a separate catalog for plus-size people.<\/p>\n<ul>\n<li>Tools for generating catalogs: <a href=\"https:\/\/www.catalogmachine.com\/automatic-product-catalog-creator\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Catalog Machine<\/a>, <a href=\"https:\/\/www.lucidpress.com\/pages\/examples\/catalog-maker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Lucid Press<\/a>, <a href=\"https:\/\/www.flipsnack.com\/digital-catalog\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Flipsnack<\/a>, <a href=\"https:\/\/apps.shopify.com\/automatic-catalog-builder\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Retail Catalog Maker<\/a><\/li>\n<li>Tools for catalog templates: <a href=\"https:\/\/pagination.com\/template\/clothing-catalog-templates\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Pagination<\/a>, <a href=\"https:\/\/www.zilliondesigns.com\/brochure-design\" target=\"_blank\" rel=\"noopener noreferrer\">ZillionDesigns<\/a>, <a href=\"https:\/\/graphicriver.net\/print-templates\/brochures\/catalogs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Graphic River<\/a>, <a href=\"https:\/\/www.behance.net\/search\/projects?tracking_source=typeahead_search_direct&amp;search=catalog%20template%20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Behance<\/a><\/li>\n<\/ul>\n<div class=\"col-lg-4\">\n<p align=\"center\">\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22398 lazyload\" title=\"universal standard\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/universal-standard.jpg\" alt=\"universal standard\" width=\"300\" height=\"255\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/universal-standard.jpg 600w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/universal-standard-300x255.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/universal-standard-150x128.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/255;\" \/><br \/>\n<a href=\"https:\/\/www.universalstandard.com\/collections\/new\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<\/div>\n<blockquote style=\"clear: both;\"><p><strong>Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/infographics\/sales-growth-strategies-fashion-retail-digital-shoppers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fashion Retail: Sales Growth Strategies For Digital Shoppers<\/a><\/p><\/blockquote>\n<h3>Lane Bryant Celebrates Inclusivity With Pride<\/h3>\n<p>This brand launched itself as one that provides clothes for people larger in size. In 2015, they started their \u201cI\u2019m No Angel\u201d campaign to invite women to feel sexy and comfortable in their skins. Then in 2021, they dropped a video campaign Drag Queen Nina West to celebrate yet another kind of inclusivity that is not limited to body sizes. It was a way to welcome the LGBTQ community.<\/p>\n<p>Below is another example of an image from the bright and colorful campaign that Lane Bryant had for Pride Month. In case you don\u2019t know who Nina West is, she is a well-known drag queen and activist from Ohio.<\/p>\n<p><center><iframe data-src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FLaneBryant%2Fphotos%2Fa.95251347017%2F10159809912762018%2F%3Ftype%3D3&#038;show_text=true&#038;width=500\" width=\"500\" height=\"629\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center><\/p>\n<p><strong>Visual Marketing Tip: <\/strong>No matter the nature of your campaign, make visuals that speak the concept otherwise all your efforts will go to waste. Make sure all design elements like shapes, fonts, and colors align with the marketing idea. The last thing you want is to use a visual that doesn\u2019t represent your concept or vision for the campaign.<\/p>\n<ul>\n<li>Tools for color palettes: <a href=\"https:\/\/color.adobe.com\/create\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Adobe Color<\/a>, <a href=\"https:\/\/www.zilliondesigns.com\/free-design-tools\/color-palette\" target=\"_blank\" rel=\"noopener noreferrer\">ZillionDesigns Palette Generator<\/a>, <a href=\"https:\/\/colors.muz.li\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Muzli Color<\/a>, <a href=\"https:\/\/colorsinspo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Color Inspo<\/a><\/li>\n<li>Tools for fonts: <a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Google Fonts<\/a>, <a href=\"https:\/\/fonts.adobe.com\/fonts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Adobe Fonts<\/a>, <a href=\"https:\/\/www.fontfabric.com\/free-fonts\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Font Fabric<\/a>, <a href=\"https:\/\/fontbundles.net\/free-fonts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Font Bundles<\/a><\/li>\n<li>Tools for shapes: <a href=\"https:\/\/www.freepik.com\/free-photos-vectors\/shapes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Freepik<\/a>, <a href=\"https:\/\/www.vecteezy.com\/free-vector\/shapes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Vecteezy<\/a>, <a href=\"https:\/\/www.istockphoto.com\/illustrations\/shapes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">iStock<\/a>, <a href=\"https:\/\/www.zilliondesigns.com\/free-design-tools\/create-favicon\" target=\"_blank\" rel=\"noopener noreferrer\">ZD Favicon Generator<\/a><\/li>\n<\/ul>\n<p><center><\/p>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22387 lazyload\" title=\"campaign Logo 3\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-3.jpg\" alt=\"campaign Logo 3\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-3.jpg 400w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-3-300x300.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-3-150x150.jpg 150w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-3-75x75.jpg 75w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/contests\/logo-for-an-apparel-company-5\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/p>\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22385 lazyload\" title=\"campaign Logo 1\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/campaign-Logo-1-1.jpg\" alt=\"campaign Logo 1\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><br \/>\n<a href=\"https:\/\/www.zilliondesigns.com\/contests\/logo-for-a-fashion-t-shirt-company\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/p>\n<\/div>\n<p><\/center><\/p>\n<div class=\"col-lg-4\">\n<p align=\"center\">\n<\/div>\n<blockquote style=\"clear: both;\"><p><strong>Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/new-rules-kerning-fashion-logotypes\/\" target=\"_blank\" rel=\"noopener noreferrer\">The New Rule-Book Of Kerning For Fashion Logotypes<\/a><\/p><\/blockquote>\n<h3>Aerie\u2019s Sticks to Its Body Positive Marketing<\/h3>\n<p>While many fashion brands suffered because of the worldwide effects of coronavirus, the apparel brand owned by American Eagle Outfitters actually did great in 2020. Although the brand was launched back in 2014, it still maintains its marketing vision, which is to promote inclusion in apparel branding and also to empower women.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">This summer\u2019s MVP outfit: oversized fleece + bike shorts! We asked a few of our <a href=\"https:\/\/twitter.com\/hashtag\/AerieREAL?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"broken_link\">#AerieREAL<\/a> Ambassadors to style the combo their way. Shop hoodies &amp; sweatshirts: <a href=\"https:\/\/t.co\/sv6W8sRamG\" class=\"broken_link\">https:\/\/t.co\/sv6W8sRamG<\/a> <a href=\"https:\/\/t.co\/1dvzYeiAl4\" class=\"broken_link\">pic.twitter.com\/1dvzYeiAl4<\/a><\/p>\n<p>\u2014 Aerie (@Aerie) <a href=\"https:\/\/twitter.com\/Aerie\/status\/1405963600213196803?ref_src=twsrc%5Etfw\" class=\"broken_link\">June 18, 2021<\/a><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/blockquote>\n<p>Note that social media has played a critical role in the journey to <a href=\"https:\/\/www.zilliondesigns.com\/blog\/fashion-beauty-brands-diversity-marketing-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">embrace diversity<\/a>: all types of people no matter their body size, skin tone, hairstyle, disability, ethnic background, or gender. Platforms like Twitter, Instagram, Facebook, TikTok, and YouTube have allowed brands and influencers to spread the message of positivity and inclusivity around the globe faster.<\/p>\n<p align=\"center\"><iframe style=\"border: none; overflow: hidden;\" data-src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2FAerie%2Fvideos%2F4086401968107488%2F&amp;show_text=true&amp;width=267&amp;t=0\" width=\"500\" height=\"995\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><strong>Visual Marketing Tip: <\/strong>On social media, try to be original. Make each post count using attractive and entertaining visuals, branded hashtags, and always create a mood. You can use the different <a href=\"https:\/\/visme.co\/blog\/types-of-advertising-appeals\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">marketing appeals<\/a> for help such as corporate, old-school, or sexual.<\/p>\n<ul>\n<li>Tools for hashtags: <a href=\"https:\/\/hashtagify.me\/hashtag\/apparel\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Hashtagify<\/a>, <a href=\"https:\/\/keywordtool.io\/search\/keywords\/instagram\/10405377?category&amp;keyword=apparel&amp;country=GLB&amp;language=en&amp;__cf_chl_jschl_tk__=948a8939a4972826910a0365c8029e58b1c51bba-1626256700-0-AXKFKFSIuuwLgCAIIeSGl7v5J7bBNqGa0JTVXN2vbCo9XcqpF-SYLFhzxBi3PgE9kVIK8L8nQGGxFWPdjZLwc7E4aymd88H8vZiqg1pqYcHdfWgVEBctSWrOVzf7nd83-kJrg6IuWq3OXxv5Hb6V_R0XjFbFRQFNAzZQhgwSwjuaaoIMzoHRBwzwpU5RuLzgatVkciBovaCaDpackDKFhEWKjeGNryWVsFnvCWmZbI-obqSkWVb-FzYRbI_qJEEuA68Z4EGbikycwV7m8HqPFDCQ7zuGANeXsm71BHuzf8oM_1z83ObkvQG-8TpY8IlamnEORI5IeItzAzK_jCfa9bVIJJGHSS2AOp3A4Rl7fZj_cDfKxNChgiM3fYhTogaGJPLoDo2v7PS6XqFCtw4T9aeIYfjrOu1bCiwES04oZ3-eA8SnQ7RvmBne6Yl3lTbW2MbKnuHue7dklxamUkhP0pIwtpEpdNjsChNwt_e-UgeW6SyodvRB-XME6-uR21BQXMd3cVLEYtqNQb6y4ishnlm75NsRjvoDQxWW6t-aOAVq1XSCqFsZbV4G3kdtC2-hHA#hashtags\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Keyword Tool<\/a>, <a href=\"https:\/\/apps.apple.com\/us\/app\/hashtag-generator-hashme\/id1044683357\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Hash Me<\/a>, <a href=\"http:\/\/best-hashtags.com\/hashtag\/apparel\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Best Hashtags<\/a><\/li>\n<li>Tools for image making: <a href=\"https:\/\/www.canva.com\/design\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Canva<\/a>, <a href=\"https:\/\/placeit.net\/\" class=\"broken_link\">Placeit<\/a>, <a href=\"https:\/\/spark.adobe.com\/sp\/design\/post\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Adobe Spark<\/a>, <a href=\"https:\/\/www.fotor.com\/design\/poster\/fashion\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Fotor<\/a><\/li>\n<\/ul>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22395 lazyload\" title=\"palomawool\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/palomawool.jpg\" alt=\"palomawool\" width=\"300\" height=\"196\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/palomawool.jpg 600w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/palomawool-300x196.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/palomawool-150x98.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/196;\" \/><br \/>\n<a href=\"https:\/\/www.instagram.com\/palomawool\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22391 lazyload\" title=\"kloapparel\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/kloapparel.jpg\" alt=\"kloapparel\" width=\"300\" height=\"196\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/kloapparel.jpg 526w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/kloapparel-300x196.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/kloapparel-150x98.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/196;\" \/><br \/>\n<a href=\"https:\/\/www.facebook.com\/kloapparel\/posts\/5766521670086413\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\"><img decoding=\"async\" class=\"wp-image-22390 lazyload\" title=\"frankie shop\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/frankie-shop.jpg\" alt=\"frankie shop\" width=\"300\" height=\"196\" data-srcset=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/frankie-shop.jpg 600w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/frankie-shop-300x196.jpg 300w, https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/frankie-shop-150x98.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/196;\" \/><br \/>\n<a href=\"https:\/\/www.instagram.com\/p\/CRRWtmFsy4s\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Image Source<\/a><\/p>\n<\/div>\n<h3>Nike For Differently-Abled People<\/h3>\n<p>Famous brands are also taking the initiative to produce their collections for people who have always been considered as \u2018not normal\u2019 by the media and society. However, that mindset is finally changing. Nike is tailoring its clothing line to appeal to customers with diverse body types and shapes. They also started releasing campaign videos for pregnant women, who can still be all sporty despite <a href=\"https:\/\/www.zilliondesigns.com\/blog\/mother-symbolic-visuals\/\" target=\"_blank\" rel=\"noopener noreferrer\">entering motherhood<\/a>.<\/p>\n<p>And that isn\u2019t it, in 2018, Nike also did a campaign targeted at hijab-wearing Arab women. After all, their slogan \u201cJust Do It\u201d can be for anyone, right? It should disregard anyone. Anybody can do it that is if they have the will.<\/p>\n<p align=\"center\"><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/9BAeEbz_TVE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><strong>Visual Marketing Tip: <\/strong>Don\u2019t waste your video marketing efforts by not getting the message across. Make sure you successfully tell the story you wanted to instead of creating something that goes to waste simply because you couldn\u2019t pull it off. In today\u2019s fashion scene, be creative and think out-of-the-box.<\/p>\n<ul>\n<li>Tools to make videos: <a href=\"https:\/\/biteable.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Biteable<\/a>, <a href=\"https:\/\/www.wevideo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">WeVideo<\/a>, <a href=\"https:\/\/promo.com\/for\/fashion\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Promo<\/a>, <a href=\"https:\/\/filmora.wondershare.net\/filmora-video-editor.html?\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Filmora<\/a><\/li>\n<li>Platforms for video marketing: <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">YouTube<\/a>, <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">TikTok<\/a>, <a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Vimeo<\/a><\/li>\n<\/ul>\n<p>*Remember to place your <a href=\"https:\/\/www.zilliondesigns.com\/selected-logos\/fashion-apparel\" target=\"_blank\" rel=\"noopener noreferrer\">fashion apparel logo<\/a> on each video, to the side, as watermark, or in the center to brand them with your identity.<\/p>\n<div class=\"col-lg-4\">\n<p align=\"center\"><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/u-Xw7-6p2xQ\" width=\"250\" height=\"141\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\">\n<\/div>\n<div class=\"col-lg-4\">\n<p align=\"center\"><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/rBP4EkMHWVE\" width=\"250\" height=\"141\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<\/div>\n<blockquote style=\"clear: both;\"><p><strong>Explore:<\/strong> <a href=\"https:\/\/www.zilliondesigns.com\/blog\/visual-trends-2021-paid-social-advertising\/\">Visual Trends 2021: Paid Social Advertising From Top Brands<\/a><\/p><\/blockquote>\n<p>So, this is it or is it? The journey has just started. It is a long way but if such brands are consistent, they will be able to change the way people think, yet again. Know that diversity, inclusivity, and body positivity really mean that we acknowledge and embrace all kinds of people in the fashion industry. Although discrimination has been prevalent but <a href=\"https:\/\/www.zilliondesigns.com\/blog\/visual-marketing-techniques-for-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual marketing<\/a> can help advertisers, marketers, influencers, and brands change peoples\u2019 perception of people.<\/p>\n<p>Do you want to design an inclusive brand identity? Consult us for <a href=\"https:\/\/www.zilliondesigns.com\/marketing-collateral\" target=\"_blank\" rel=\"noopener noreferrer\">marketing ideas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember those models flaunting their \u2018perfect\u2019 bodies in fashion magazines? Yes, those women who intimidate you, depress you or perhaps inspire you to be like them and not yourself. Say goodbye to them because these apparel brands are definitely changing the norm of perfection in the fashion industry. Background Story For years, audiences have been [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-22380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apparel Brands Embracing Inclusivity in Visual Marketing<\/title>\n<meta name=\"description\" content=\"How are these apparel brands embracing inclusivity in their visual marketing? 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