Here is what colors can do:-<\/p>\n
- \n
- Colors evoke feelings and emotions in people. This is because all colors have moods. For example, while purple is considered creative and imaginative, red signifies energy and passion.<\/li>\n<\/ul>\n
Handy Tip – study the psychology of colors<\/p>\n
- \n
- A strong color palette can help a brand stand out. This proves truly successful in a concentrated market where all brands are trying to grab customer attention.<\/li>\n<\/ul>\n
Handy Tip – use a color palette tool<\/a> to make color schemes<\/p>\n
- \n
- A unique color palette helps one brand differentiate itself from another. This allows your brand\u2019s logo design<\/a> to pop out from the crowd and become memorable.<\/li>\n<\/ul>\n
Handy Tip – use the Pantone color system to come up with unique hues<\/p>\n
- \n
- Colors have cultural meanings that help brands connect with certain markets. For example, in Western culture white is associated with cleanliness and purity but in the Eastern part of the world, it represents mourning.<\/li>\n<\/ul>\n
Handy Tip – study the culture and then enter the market<\/p>\n
Why Make Emotionally Appealing Color Palettes<\/h2>\n
Imagine a world without colors? Well, just watch a black-and-white movie. While you will enjoy a classic for some time, you\u2019ll eventually get bored because the human eye is naturally accustomed to a range of colors.<\/p>\n
What we feel for colors depends on a number of factors:<\/p>\n
- \n
- Our relationship with a color<\/li>\n
- Our experience with a color<\/li>\n
- Our cultural background<\/li>\n
- Our personal preferences<\/li>\n<\/ul>\n
Creating emotionally appealing color palettes<\/strong> is important because colors can evoke feelings in people and influence their decision-making and behavior.<\/p>\n
Emotions trigger people to take certain actions. These actions can be as simple as clicking a button or starting the car to reach a store.<\/p>\n
When used effectively, color palettes can create strong emotional connections in branding and marketing<\/strong>. This emotional liaison can improve the quality of brand loyalty, increase leads and sales, and enhance brand engagement.<\/p>\n
How to Make Emotionally Appealing Color Palettes<\/h2>\n
While having a color palette that triggers emotions is good, we have to focus on how professional designers can make a color scheme. Also, it is vital to evoke positive, relevant, and worthwhile emotions rather than negative or unpleasant ones.<\/p>\n
1) Study Color Associations<\/h3>\n
It is not necessary that red logos<\/a> will always mean passion and vigor, they can also signify danger and violence. When working with colors, it is essential to research all about them. Red is just one color but it stands for many things. The same goes for each and every color in the spectrum. Each hue, shade, and tone has a positive and negative connotation. Red has been used for logos in a variety of industries like tech, entertainment, and eCommerce.<\/p>\n
![\"Brand](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" "\\"Brand")
\nImage Source: 1000logos.net<\/a><\/center><\/p>\n
\nImage Source: 1000logos.net<\/a><\/center><\/p>\n2) Understand Color Relationships<\/h3>\n
Picking colors to make a successful color palette<\/strong> requires logo designers to understand how colors interact with each other and how they can be used to make emotional designs. Let\u2019s take a look at the relationship between red and yellow. It is known that red increases appetite and yellow cheers people up. Thus, brands like Burger King, Hardees, and Maggi have red and yellow logos. This combination helps these fast food brands attract their target customers.<\/p>\n
\nImage Source: 1000logos.net<\/a><\/center>
\nImage Source: 1000logos.net<\/a><\/center><\/p>\n3) Search for Color Inspirations<\/h3>\n
Emotions can be triggered by anything around us. Instead of only relying on your brand, search for color inspirations<\/a> in other things such as flora and fauna, art and craft, or natural resources. Whether you\u2019re looking for a single color or an entire palette, these inspirations can help you make designs that kindle all kinds of subtle and drastic emotions.<\/p>\n
\nImage Source: freepik.com<\/a><\/center><\/p>\n4) Refer to the Color Wheel<\/h3>\n
While many logos are colored in one hue, there are many others that have two, three, or five colors. When adding more than one color to the logo design, it is good to refer to the color wheel. What is that? It is a tool that shows the relationship of colors to one another. It allows you to make harmonious or complementary palettes. Colors that work in harmony reflect a soothing and calm feeling. Contrasting colors create excitement and energy.<\/p>\n
\nImage Source: Dribbble.com\/Mikael Cedergren<\/a><\/center><\/p>\n5) Observe Audience Behavior<\/h3>\n
If you won\u2019t understand the behavior, attitude, feelings, and emotions of your target audience then you won\u2019t know how to make a color palette<\/strong> that will influence and inspire them. If you are targeting millennials who are advocates of environmentally friendly brand practices then perhaps the tones and shades of green will help you attract their attention.<\/p>\n
6) Decide On Brand Personality<\/h3>\n
What kind of brand personality are you looking to create? For example, Apple went with sophistication so the color black and grey fit the picture. Red Bull went with thrill and excitement so a bright yellow and red looks perfect. Harley Davidson probably wanted a rugged look so it went with an earthy brown and black combination.<\/p>\n
\nImage Source: 1000logos.net<\/a><\/center>
\nImage Source: 1000logos.net<\/a><\/center>
\nImage Source: 1000logos.net<\/a><\/center><\/p>\n7) Think About Color Uniqueness<\/h3>\n
Avoid using cliche color palettes that have been used by several brands in the past. Another great way to make emotionally appealing color palettes for your logo is to pick unique colors<\/a> that intrigue the audience and creates a sense of mystery. The palette can be as unconventional, bizarre, or even sober (in a new way) as you like.<\/p>\n
\nImage Source: underconsideration.com<\/a><\/center>
\nImage Source: underconsideration.com<\/a><\/center>
\nImage Source: underconsideration.com<\/a><\/center><\/p>\nFor example, Pantone 448C was once considered the \u201cugliest color<\/a>\u201d but even with that hue, we derived color palettes for brands. Not that I am suggesting that a unique color should be ugly, but it should be different than the one logo designers usually use.<\/p>\n
Most Common Colors & What They Signify<\/h2>\n
Colors are a powerful tool that ignites all sorts of emotions in people. Here are some common colors and their meanings.<\/p>\n
RED<\/h3>\n
The color red is considered to be exciting, passionate, and energetic. However, some shades of red evoke a sense of warning and danger. It is an intense color that suggests dominance and extreme love. If used excessively, it can raise the blood pressure.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nORANGE<\/h3>\n
Orange is generally considered a welcoming and warm color that sparks feelings of creativity, fascination, encouragement, enthusiasm, stimulation, and excitement. The color orange promotes communication, rejuvenation, and positivism.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nGREEN<\/h3>\n
It is a refreshing and calming color that causes feelings of relaxation, harmony, and balance. It is also a color of nature, fertility, and growth. Certain tones of green are considered beneficial for the body and mind. It is also associated with calmness and tranquility. A bright and vibrant green is affiliated with frivolity and fun.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nPURPLE<\/h3>\n
Purple is considered luxurious and regal. It evokes feelings of mystery and spirituality. When used in logo design, it conveys extravagance and wealth. It also symbolizes power, ambition, and nobility. It is moreover associated with magic and wisdom.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nYELLOW<\/h3>\n
Yellow is associated with happiness, energy, and intellect. It produces a feeling of warmth and cheerfulness. A bright yellow can quickly grab attention but if you use too much of it then the overall experience with the brand can be disturbing or overwhelming. Yellow is the color of the sun, morning-time when all are alert.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nBLUE<\/h3>\n
Blue is a cooling and calming color that signifies security and trust. It is associated with the sky and the ocean, thus representing expansiveness, flexibility, and peacefulness. It can result in lower metabolism and heart rate.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nBROWN<\/h3>\n
Brown is an earthy and warm color that is associated with groundedness and stability. It is a color that is linked with mud, wood, and leather. Brown can be divided into traits like resilience and dependability. A darker shade of brown is considered mature, serious, dull, and predictable.<\/p>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nWhat Do These Color Palettes Make You Feel?<\/h2>\n
When you look at brand logos, do you think about how the colors make you feel?<\/p>\n
Here are some popular color palette categories in branding. Think about what emotions these logo designs evoke.<\/p>\n
Let me know in the comments below, which is your favorite kind of color palette.<\/p>\n
– Multi-Color Palettes<\/h3>\n
Since many colors are part of multi-color palettes<\/strong>, these evoke a range of emotions depending on the color combination and the composition of the color palette.<\/p>\n
- \n
- They\u2019re whimsical and playful<\/li>\n
- They\u2019re energetic and vibrant<\/li>\n
- They\u2019re inclusive and diverse<\/li>\n
- They\u2019re confusing and chaotic<\/li>\n
- They\u2019re creative and bold<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Pastel Palettes<\/h3>\n
Pastel color palettes<\/strong> are known for their muted and soft hues. They are less saturated, which is why they are not bright. These colors give off peaceful and calming vibes.<\/p>\n
- \n
- They\u2019re sweet and feminine<\/li>\n
- They\u2019re pure and innocent<\/li>\n
- They\u2019re vintage and nostalgic<\/li>\n
- They\u2019re relaxing and calm<\/li>\n
- They\u2019re serene and mindful<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Bright Palettes<\/h3>\n
Bright colors are strong, bold, and prominent. They\u2019re highly pigmented full of optimism, passion, and enthusiasm. Bright colors don\u2019t need to be warm colors like red, orange, or yellow. They can be cool hues like green and blue as well.<\/p>\n
- \n
- They\u2019re playful and youthful<\/li>\n
- They\u2019re innovative and creative<\/li>\n
- They\u2019re confident and bold<\/li>\n
- They\u2019re intense and aggressive<\/li>\n
- They\u2019re lively and enthusiastic<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Flat Color Palettes<\/h3>\n
Flat colors are solid hues that lack texture. They have a simple appearance but can deliver a bunch of feelings depending on the colors that are used. There is no shading or highlighting in flat-colored logos.<\/p>\n
- \n
- They\u2019re clean and minimalistic<\/li>\n
- They\u2019re sophisticated and modern<\/li>\n
- They\u2019re straightforward and direct<\/li>\n
- They\u2019re timeless and classic<\/li>\n
- They\u2019re vibrant and fun<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Gradient Color Palettes<\/h3>\n
Gradient color palettes<\/strong> include transitional colors that are faded into other colors. They\u2019re a gradual blend of hues, shades, and tones of colors. Gradient color palettes are trendy in the logo design industry.<\/p>\n
- \n
- They\u2019re tranquil and relaxing<\/li>\n
- They\u2019re imaginative and dreamy<\/li>\n
- They\u2019re elegant and sophisticated<\/li>\n
- They\u2019re spirited and jolly<\/li>\n
- They\u2019re modern and futuristic<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Cool Color Palettes<\/h3>\n
The color wheel is divided into cool and warm color palettes that are placed opposite one another. Cool colors are blue, green, and magenta\/purple. They reflect growth, peace, harmony, and nature. As a logo designer, it is important to understand the nature of color temperatures. Cool colors are soothing to the mind.<\/p>\n
- \n
- They\u2019re relaxing and gentle<\/li>\n
- They\u2019re serene and tranquil<\/li>\n
- They\u2019re rejuvenating and refreshing<\/li>\n
- They\u2019re trustworthy and dependable<\/li>\n
- They\u2019re luxurious and elegant<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\n– Warm Color Palettes<\/h3>\n
A warm color palette<\/strong> consists of red, orange, and yellow. Unlike cool colors, warm colors are lively and invigorating. Warm colors motivate people and draw attention.<\/p>\n
- \n
- They\u2019re exciting and energetic<\/li>\n
- They\u2019re intense and dramatic<\/li>\n
- They\u2019re friendly and optimistic<\/li>\n
- They\u2019re exuberant and creative<\/li>\n
- They\u2019re comforting and warm<\/li>\n<\/ul>\n
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center>
\nImage Source: ZillionDesigns.com<\/a><\/center><\/p>\nWhenever you are making a color palette for your logo design and branding, make sure it delivers the intended emotions. Use the guide above to create an attractive, memorable, and meaningful color scheme<\/strong>.<\/p>\n
From here onwards, we will soon be discussing how emotionally appealing color palettes can be incorporated into your brand identity design. We will look at how emotionally charged colors can help graphic designers make enticing brand designs that trigger different moods and feelings.<\/p>\n
Stay tuned for more.<\/p>\n","protected":false},"excerpt":{"rendered":"
When was the last time a brand logo stirred any feelings in you? Was it the optimistic yellow of Mcdonald’s that suggested warmth and clarity? Was it the trustworthy blue of Dell that felt dependable and secure? Color is a strong personality trait of a logo, which has the ability to reflect certain emotions from […]<\/p>\n","protected":false},"author":8,"featured_media":25770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-25768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"\n
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- Colors have cultural meanings that help brands connect with certain markets. For example, in Western culture white is associated with cleanliness and purity but in the Eastern part of the world, it represents mourning.<\/li>\n<\/ul>\n
- A unique color palette helps one brand differentiate itself from another. This allows your brand\u2019s logo design<\/a> to pop out from the crowd and become memorable.<\/li>\n<\/ul>\n
- A strong color palette can help a brand stand out. This proves truly successful in a concentrated market where all brands are trying to grab customer attention.<\/li>\n<\/ul>\n
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