You think bargain brands have poor design, however I will argue that they are brilliant because you know exactly what it is when you see it \u2013 an inexpensive product!<\/p>\n
When you are shopping, you can quickly find the difference between the generic bargain brand and the name brand at a glance because one appears \u201ccheap\u201d. You can easily point them out because they have intentionally used ugly-looking or simplified design to stand out!<\/p>\n
As Dolly Parton once said, \u201cIt takes a lot of work to look this cheap.\u201d<\/em><\/p>\n Most bargain brand packages have one small graphic to show the type of product, a very simple logo, and the copy written in a clean sans font. It looks clean and nice, and communicates “cheap” because it doesn’t use a full color graphic label with colors and various branding.\u00a0 Some others will include blocky shapes, bright and flashy primary colors, and big red prices that make a graphic designer cringe!<\/p>\n If your store\u2019s target market is the shopper that wants a deal, know that they are specifically looking for cheap design as a clue about its price range. Stores that have a store brand or a discount brand intentionally cultivate that belief about bland design attract the price-conscious market.<\/p>\n A bargain shopper searches for those label clues to find a deal, and that means the design works<\/em>.<\/p>\n In my opinion, there are 5 generic labels that are the most successful, and it all comes down to their logo and their package design \u2013 it speaks directly to their desired audience! Follow their lead and your store\u2019s brand will skyrocket your sales.<\/p>\nThe mindset of the bargain hunting shopper<\/strong><\/h3>\n
First Price (from Norway)<\/strong><\/h3>\n
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