Key Takeaways<\/strong><\/p>\n Solid colors and gradient colors both have their own visual impact in e-commerce logos. The colors have certain emotional associations and play a key role in drawing a response from the audience. And you may find this a bit surprising here but the right color combination or hues in a logo<\/a> can get potential customers to actually buy. Just think of the red bullseye of Target.<\/p>\n While it’s an established brand, the vivid color has a strong emotional association for a lot of people and their families. It’s the same with Walmart’s blue and yellow. You can look at the logo and think of something you may want to purchase. While this works for recognized brands, it can be slightly different for startups and small businesses in the ecommerce industry. Do colors convince people to buy or think of your business later?<\/p>\n Simply put, yes. Anything like a bright red, orange to a yellow hue can bring out emotions like excitement, urgency or joy. And for an e-commerce brand, this can be ideal for driving recognition and sales too.<\/p>\n Gradients are also an option and have been in use for a long time. The slight color differences are visually appealing and make the design pop out more among others. Gradients will arouse an emotion and trigger trust to be activated, and even control the decision to buy without you noticing it.<\/p>\n Let’s take a look at some of the most important ways that you can leverage colors to convert customers with a professionally designed logo<\/a>.<\/p>\n A bright red, blue or yellow paired with a neutral or a lighter hue could influence viewers to check out the e-commerce platform and make a purchase as well. Colors create an urgency among potential customers as their psychological associations are quite strong. Even if someone’s intent is not to buy, they may consider taking action based on how a combination of hues makes them feel.<\/p>\n Gradients also work well in ecommerce logos. The Lazada logo (leading ecommerce platform in the ASEAN region) consists of an isometric 3D box with a gradient alternating between warm orange-yellow and warm hot pink.<\/p>\n The orange shows enthusiasm and is ideal for bringing out feelings of joy and excitement. Pink is more lighthearted, welcoming, and more contemporary, with a young and diverse offering. The warm-cool gradient forms dynamic motion and urgency, which causes impulse and action.<\/p>\n So, if you are even confused between static or dynamic ecommerce logo designs<\/a>, consider how it will appear in solid colors and gradients.<\/p>\n What is the first word that comes to mind when you see the Onboard logo? It is, I guess, something such as modern, fresh or tech-savvy, right?<\/p>\n Research on color theory<\/a> has found that a few colors, like blue, black or soft, pastel hues are strongly aligned with innovation and technology. For ecommerce businesses, consumers must feel that they are shopping with a brand that is tech-savvy and focuses on security. Just consider this logo for Onboard Sportswear, where the neon yellow paired with the neutral shows both innovation and creativity.<\/p>\n The logo appears quite modern, and you instantly can guess that the brand must have an established presence online.<\/p>\n Just like various colors bring distinct feelings, they can also position an ecommerce brand according to its expertise and niche. Blue for instance, is associated with a feeling of trustworthiness and calmness. And it makes businesses come across as dependable and secure. Hues or shades of blue in a logo could show expertise in household products or clothes.<\/p>\n Any platform that is looking to sell multiple products at one place could go with the color in their ecommerce logos. Milkrun, owned by Woolworth’s Group has a striking blue in their logo that stands for the dependability the company is known for. When working on a design, it’s important to think of all the dos and dont’s of ecommerce brand designs<\/a>. Choose a color carefully that can represent the niche closely and showcase relevant expertise well.<\/p>\n According to one research done by Microsoft<\/a>, the human capacity to focus has reduced to a miserable 8 seconds, which is less than that of a goldfish. And this is getting shorter with time. What then are the ways to compete for those valuable few seconds by ecommerce brands? Unique colors.<\/p>\n Lime green is one such choice that reminds one of nature, vitality and organic energy. It can get people interested almost immediately and hold their attention for some time as well. In ecommerce logos, this means you get the memorability you want to attract more customers and increase sales.<\/p>\n Kraken Kratom has gone with an attractive green hue that represents their organic botanical products. The color palette highlights freshness, growth and potency, further supporting the plant-based sources of kratom. These stimulating greens also convey activation and health.<\/p>\n It is important to go with colors that combine or contrast well, maintain their appearance in print and digital, and show what you have to offer. But these are just the aesthetics; colors also need to have a deep emotional impact. Your choice in colors for an ecommerce logo<\/a> also needs to draw in loyalty and consumer trust.<\/p>\n Think long-term goals here. To keep your business going and make your brand into a lasting one, it is key to have visual assets that have high recognition value. The right colors can make people think of your business and recall it when they are looking for certain products.<\/p>\n Consider this as an example. If you are looking for food items and try to think of options, a specific color combination (Think McDonald’s Yellow!) could just pop up in your mind. Fishwife does it so well with their quirky illustration and the harmonious colors set against a bright red that may get people in the mood for seafood.<\/p>\n For e-commerce businesses, competing in a competitive market, it all depends on being memorable. Consider the number of online retailers that deal with phone cases, jewelry, or home furnishings. With a distinctive hue or gradient, you can get people to recognize your platform in the first three to four seconds.<\/p>\n There is a psychological term that defines this as the Von Restorff Effect<\/a>. It simply means that we mostly remember unique elements that stand out from others. I’m going to add one of our logos here that stayed in my memory after I came across it first. While the red and blue may be common, the gradient as an accent is an unusual choice.<\/p>\n Hues of gold and orange make you think of something bright right away. And most people will be able to recognize the combination when they come across it even if they have not seen the logo too frequently.<\/p>\n On social media platforms like Instagram or TikTok, your ecommerce logo can make or break your brand. Yes, the product and content are important. It can get eyeballs from potential customers, but what will make them stay and convert? Your brand’s visual appearance, which includes the logo as your profile display, along with banners and posts.<\/p>\n Think of it this way. Relevant colors in an icon improve credibility, and once you can establish that, it is easier to earn the trust of potential customers. If they think your brand or product is worth a try, your audience, especially Gen Z, will likely recommend your business to their friends or family. Your social media profile could be shared by micro-influencers or recognized personalities, too.<\/p>\n All these factors tie back to the perception you create. And colors take center stage there. The black and white color palette of Dossier may appear simple but it works wonders for the brand’s credibility on social media. With a following of more than 700k, the e-commerce business immediately gets quite a lot of social shares and leads from the platform.<\/p>\n\n
What Colors Work for Ecommerce Logos?<\/h2>\n
How Colors in Ecommerce Logos Influence People<\/h2>\n
1. Create Urgency for Action<\/h2>\n
![\"lazada](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/lazada-logo.jpg\" "\\"lazada"){kind=logo}
Image Source: 1000logos.net<\/a><\/center><\/p>\n2. Build a Modern, Tech-Forward Perception<\/h2>\n
![\"Onboardsportswear](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Onboardsportswear-logo.jpg\" "\\"Onboardsportswear"){kind=logo}
Image Source: onboardsportswear.com<\/a><\/center><\/p>\n3. Show Expertise and Niche<\/h2>\n
![\"milkrun](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/milkrun-logo.jpg\" "\\"milkrun"){kind=logo}
Image Source: milkrun.com<\/a><\/center><\/p>\n4. Increase Visual Interest and Attention Span<\/h2>\n
![\"krakenkratom](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/krakenkratom-logo.jpg\" "\\"krakenkratom"){kind=logo}
Image Source: krakenkratom.com<\/a><\/center><\/p>\n5. Earn Long-term Loyalty and Trust<\/h2>\n
![\"eatfishwife](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/eatfishwife-logo.jpg\" "\\"eatfishwife"){kind=logo}
Image Source: eatfishwife.com<\/a><\/center><\/p>\n6. Improve Instant Recognition<\/h2>\n
![\"american](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/american-logo.jpg\" "\\"american"){kind=logo}
Image Source: ZillionDesigns.com<\/a><\/center><\/p>\n7. Increase Social Shares and Credibility<\/h2>\n
![\"edible](\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/edible-logo.jpg\" "\\"edible"){kind=logo}
Image Source: Edible Arrangements<\/a><\/center>
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