Happy New Year! With the start of 2018, I couldn\u2019t resist to predict the destiny of this year. This time the limelight is on live video streaming that will account for 80% of all internet traffic in the next four years. How exciting right? Check out the slides below for ten revolutionary ways you can use live videos to kickstart your business this year.<\/p>\n
The art of making a video has changed tremendously with progressive technologies such as new equipment and software for video production, editing and distribution. It\u2019ll be ignorant to undermine the popularity of live videos in advertising, marketing, event management and visual communication.<\/p>\n
In fact, the live video streaming<\/a> industry is estimated to grow by 39% from 2016 to 2021. The market will grow at a compound annual growth rate (CAGR) of 18.3%. According to a study by livestream<\/a>, it was calculated that 82% of the participants favored live video on social media and 80% preferred live videos over blog posts.<\/p>\n Social media platforms such as Facebook, LinkedIn and Instagram are whole-heartedly embracing live videos and bringing in creative ways to use this trend. In the slides below, you\u2019ll know how these social websites are making communication more visual and interactive.<\/p>\n With all this happening, only a fool would refrain from using live videos! Some brands are actively making and sharing live videos on the internet. Here are a few examples for your inspiration.<\/p>\n Senior Research Analyst at Business Insider, Dylan Mortensen suggests that there are mainly three ways in which brands are leveraging live streaming videos to connect and engage customers: behind-the-scene footage, product launch and tutorials. Well, most of the live videos display this type of content but I feel that brands are also using the facility to feature real-time events and to conduct interviews with industry professionals and influencers.<\/p>\nBrands Using Live Videos<\/h2>\n
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