Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the audience due to an already recognizable image. Luckily pictorial mark logos can be universal symbols for a brand and do not require any explanation regardless of language or culture.<\/p>\n
Moreover, they have profound importance when it comes to adding a background story to a brand. Apple’s first logo, designed by Ron Wayne, depicted Sir Isaac Newton sitting under an apple tree. This logo was immediately replaced by a rainbow apple, designed by Rob Janoff. The motive behind a bitten apple was so that people don’t confuse it with a cherry.<\/p>\n
Another iconic pictorial mark is that of Starbucks. Even if you avoid the active social culture and live in a cave, I can bet you\u2019ve still seen the logo perhaps on a discarded cup, or as a meme.<\/p>\n