{"id":34541,"date":"2014-08-22T11:50:00","date_gmt":"2014-08-22T11:50:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=34541"},"modified":"2026-04-20T11:54:43","modified_gmt":"2026-04-20T11:54:43","slug":"rebranding-logo-redesigns","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/","title":{"rendered":"Rebranding and Logo Redesigns"},"content":{"rendered":"<p>Rebranding is a phenomenal strategy to redesign everything from Logos to Stationary. However, what companies fail to understand here is the criterion of analyzing its need. The necessity of is crucial to every fundamental idea. Before implementation process, it is important to scrutinize whether or not your company needs to rebrand? This question can alter your brand strategy, which would consequently decide on the success or failure of your redesigning phase.<\/p>\n<p>In the years 2013 to 2014 many B2B and B2C organizations opted for rebranding and we all know the ratio of failures, which is unfortunately more than the successful implementation. This info graphics presents an overview of popular brands that went for redesigning of their Brand Logos over the years. The punch line to observe here is the <a href=\"https:\/\/www.zilliondesigns.com\/blog\/infographics\/logo-design-evolution-decades\/\">evolution of logo designs of popular brands<\/a>. You can see the approved and unapproved designs and the actual designs that were implemented to win the losing.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Design02-01-01.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3394 lazyload\" title=\"Rebranding &amp; Logo Redesigns\" data-src=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Design02-01-01.png\" alt=\"Rebranding &amp; Logo Redesigns\" width=\"700\" height=\"1990\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/1990;\"><\/a><\/p>\n<p><strong>Share This:<\/strong><\/p>\n<p>Embed this Infographic on your site using the html below:<\/p>\n<p><textarea class=\"ig-embed\" readonly=\"\">&lt;br \/&gt;&lt;a href=&#8221;https:\/\/www.zilliondesigns.com\/blog\/infographics\/rebranding-logo-redesigns\/&#8221;&gt;&lt;img src=&#8221;https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Design02-01-01.png&#8221; title=&#8221;Rebranding &amp; Logo Redesigns&#8221; alt=&#8221;Rebranding &amp; Logo Redesigns&#8221; border=&#8221;0&#8243; \/&gt;&lt;\/p&gt;&lt;p&gt;by &lt;a href=&#8221;https:\/\/www.zilliondesigns.com\/blog\/&#8221;&gt;ZD Blog&lt;\/a&gt;&lt;\/p&gt;<\/textarea><\/p>\n<p><strong><em>If you enjoyed our Infographic, please consider sharing it using the buttons below!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding is a phenomenal strategy to redesign everything from Logos to Stationary. However, what companies fail to understand here is the criterion of analyzing its need. The necessity of is crucial to every fundamental idea. Before implementation process, it is important to scrutinize whether or not your company needs to rebrand? This question can alter [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":34542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-34541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding &amp; Logo Redesigns<\/title>\n<meta name=\"description\" content=\"Check out the evolution of various logos that took initiative of rebranding. Some redesigned logos were approved, but find out which failed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding &amp; Logo Redesigns\" \/>\n<meta property=\"og:description\" content=\"Check out the evolution of various logos that took initiative of rebranding. Some redesigned logos were approved, but find out which failed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\" \/>\n<meta property=\"og:site_name\" content=\"ZD Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zilliondesigns\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/people\/Michael-Baker\/pfbid09KHZxfy1AQEFzRXTbSH3uAXbF6b9K4o731vYiKyQYfgyDvwSZr8GvP6MuZaUpyxql\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-22T11:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T11:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Rebranding-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:site\" content=\"@zilliondesigns\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Baker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\"},\"author\":{\"name\":\"Michael Baker\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#\/schema\/person\/cd89066544d90878255e7e92350c0d48\"},\"headline\":\"Rebranding and Logo Redesigns\",\"datePublished\":\"2014-08-22T11:50:00+00:00\",\"dateModified\":\"2026-04-20T11:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Rebranding-1.jpg\",\"articleSection\":[\"Logo Identity\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\",\"url\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/\",\"name\":\"Rebranding & Logo Redesigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zilliondesigns.com\/blog\/rebranding-logo-redesigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zilliondesigns.com\/blog\/wp-content\/uploads\/Rebranding-1.jpg\",\"datePublished\":\"2014-08-22T11:50:00+00:00\",\"dateModified\":\"2026-04-20T11:54:43+00:00\",\"description\":\"Check out the evolution of various logos that took initiative of rebranding. 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