{"id":34544,"date":"2016-01-29T11:58:00","date_gmt":"2016-01-29T11:58:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=34544"},"modified":"2026-04-20T12:04:12","modified_gmt":"2026-04-20T12:04:12","slug":"brand-style-guide-for-healthcare-startups","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/brand-style-guide-for-healthcare-startups\/","title":{"rendered":"A to Z Branding Style Guide for Your Healthcare Startup"},"content":{"rendered":"

Thinking of setting up a healthcare startup? I don\u2019t doubt your decision.<\/p>\n

Recently people around the world have become health conscious. \u201cConsumer out-of-pocket spending on non-clinical health, wellness, and self-disease management technologies and services to grow by 60-70% from 2014,\u201d says Reenita Das of Forbes. This percentage will only increase in 2016, as people are increasingly depending on e-health solutions.<\/p>\n

Thus, entrepreneurs and healthcare professionals are seeing the healthcare industry as a fruitful business opportunity and a successful career path.<\/p>\n

However due to the advancement in communication technology, meeting the demands revolving around healthcare products and services<\/strong> has become challenging. There\u2019s increased competition, and consumer expectations have risen. The overall benchmark of innovative creativity, quality of branding and visual marketing design has improved.<\/p>\n

If you haven\u2019t heard of \u201cfrugal innovation \u2013 doing more with less\u201d, then you must know it. Marta Karlov of ThedaCare Center for Healthcare Value, USA says that constraints of resources spur innovation. This is leading many healthcare startups<\/strong> in China, India and elsewhere to shift from conventional ways of doing business and going digital; providing e-health to patients and enhancing their experience.<\/p>\n

But don\u2019t panic seeing this transformation.<\/p>\n

Companies like StartUp Health<\/a>, provide assistance to entrepreneurs who want to open up independent pharmacies, dental clinics, and health insurance offices etc.<\/p>\n

So stop thinking and get started.<\/p>\n

The First Step \u2013 Busted!<\/h2>\n

One of the most intimidating things when starting off is how to develop a strong and sustaining brand identity. It isn\u2019t simply about your corporate logo, it\u2019s \u201ca world of associations that have accrued over time\u201d, says Michael Bierut of Pentagram<\/a>.<\/p>\n

Before structuring your corporate identity you must know that all your branding nitty-gritties should resonate an idea. Mary Stribley of Canva Design School says, that \u201cA brand is like a machine.<\/a>\u201d It is made up of different parts that need to work cohesively to attain a mission.<\/p>\n

But how to accomplish this? Stay tuned as I define the process of developing a brand identity for your healthcare startup. Learn everything about creating a branding style guide. This will help graphic and web designers, brand managers, marketers, and of course entrepreneurs themselves.<\/p>\n


\n\"Image-1-min\"<\/a><\/center><\/p>\n

Design a logo<\/h2>\n

Originally creative, captivating, and memorable logos are not a piece of cake! As per Entrepreneur, \u201cyour logo is the most important design element because it is the basis for all your other materials: stationery, packaging, promotional materials and signage.\u201d See below how to make your logo.<\/p>\n

Symbols and Icons<\/h3>\n

Icons and symbols are used a lot in healthcare logos<\/a> to describe the nature of the business, or just to fit in the healthcare industry crowd. These shapes are useful to convey messages that will otherwise take several words to explain. What are the common and modern versions of healthcare symbols?<\/p>\n

Conventional<\/h4>\n

The existing healthcare symbols are a great source of inspiration. You can incorporate the traditional symbols, such as the Caduceus, crest and cross in their logos with a contemporary twist.
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\"conventional-min\"<\/a>
Logo Source: AngelList<\/small><\/center><\/p>\n

Unconventional<\/h4>\n

Healthcare startups are using original icons in their logos from flora and fauna to symbolic geometric shapes. Since minimalism is trending, several startups are going for a simpler, cleaner and flatter look like PillPack.
\n

\"unconventional-min\"<\/a>
Logo Source: AngelList<\/small><\/center>
\nSee more examples in the infographic below.<\/p>\n

The Technical Stuff<\/h3>\n

If you have seen branding style guides of large pharmaceuticals like that of Pfizer, then you may have seen the amount of effort that\u2019s spent on the precision of a logo\u2019s design. Each company has its own preferences, yet somethings remain the same. Find out about logo design technicalities.<\/p>\n

Dimensions<\/h4>\n

The scale of the logo depends on the purpose of it. Generally, you must define the minimum size of your logo and the maximum depends on what the logo will appear on.<\/p>\n

Clear Space<\/h4>\n

Where ever you may place your logo, make sure there\u2019s breathing space around it. This is needed to pop out the logo design from the rest of the elements, and to dedicate an exclusive portion of the canvas.<\/p>\n

\"clear-space-min\"<\/center><\/div>\n

Placement<\/h4>\n

Specifically define the place of your logo on your branding stationery. On business cards, it\u2019s placed to either side on the top. On letterheads, it\u2019s placed on the side where the opening line starts<\/p>\n

Healthcare Logo Guidelines<\/h3>\n

Every industry and the company within it follows certain regulations that can\u2019t be ignored. As far as a healthcare logo is concerned, it\u2019s your official identity and a serious thing. Find out the rules of using a logo design. <\/p>\n

\u2022 Designers and marketers can only use the approved logo design and nothing else
\n\u2022 It\u2019s not allowed to use any other color scheme than the one that\u2019s finalized
\n\u2022 Never alter the proportions, placement, and clear space of the logo design
\n\u2022 Only attach the agreed design elements with the logo (tagline and symbols)
\n\u2022 Do not alter the orientation of the logo design on any brand\u2019s stationery<\/p>\n

Say it with Words<\/h3>\n

When a shape, icon or symbol isn\u2019t enough to describe your healthcare startup, you need the help of words. Not all company logos are accompanied with a tagline but ones that do, have yet another test left to pass. These days however the trend is fading. But still, you must know about taglines.<\/p>\n

Tips and Tricks<\/h4>\n

There are several ways in which your healthcare startup tagline can be presented. Two similar ideas can be divided by a full stop or a comma. If you want your tagline to appear with your logo, use 2 to 4 words.<\/p>\n

Arrangement<\/h4>\n

Taglines accompany your logo, most of the times unless the space is very limited. By observing different healthcare company logo designs, it is seen that a tagline can be placed in 5 ways.<\/p>\n

\u2022 Besides the logo on the right hand
\n\u2022 Below the design on right side
\n\u2022 Center aligned with the logotype
\n\u2022 Full stretch covering the entire logo design
\n\u2022 No tagline; just the design of the logo<\/p>\n


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