{"id":36314,"date":"2017-02-15T08:04:00","date_gmt":"2017-02-15T08:04:00","guid":{"rendered":"https:\/\/www.zilliondesigns.com\/blog\/?p=36314"},"modified":"2026-06-19T08:08:21","modified_gmt":"2026-06-19T08:08:21","slug":"sales-growth-strategies-fashion-retail-digital-shoppers","status":"publish","type":"post","link":"https:\/\/www.zilliondesigns.com\/blog\/sales-growth-strategies-fashion-retail-digital-shoppers\/","title":{"rendered":"Fashion Retail In 2017: Sales Growth Strategies For Digital Shoppers"},"content":{"rendered":"

What is the future of fashion retail?<\/p>\n

With economic and political fluctuations plus a shift in consumerism and increased competition simultaneously affecting the two hemispheres of the world, it isn\u2019t hard to imagine that fashion businesses will suffer from immense pain (and even a shutdown) if they don\u2019t innovate their designs, branding and marketing.<\/p>\n

Let me make two things clear, which I bet you can\u2019t deny: digital shoppers are on a constant look for discount offers, one-of-a-kind experience and convenience. Obviously this is a challenge for fashion retailers but if you have creative sales growth strategies at hand, you\u2019ll be in the winner\u2019s league.<\/p>\n

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Fashion Retail Industry<\/h2>\n

The fashion industry is seeing many changes \u2013 from closures, retaliations, jump from street to the web, and hyper-realism. This is true, look at what\u2019s happening: American Apparel is shutting down its 110 stores after bankruptcy, retail giants like Nordstrom refuse to shelve Ivanka Trump\u2019s brand, and BCBG plans to shut down stores and focus on their online presence.<\/p>\n

While a study<\/a> projects 14% growth for the \u201conline fashion market\u201d, several retailers have brought digital devices like smartphone and tablets to their physical stores for product customization, interactive changing rooms, and mobile point-of-sale system.<\/p>\n

This is the battle of the fashion retailers \u2013 online stores and physical stores are head-to-head in a competition to grow sales and serve a digital-savvy shopper.<\/p>\n

Spotlight: Digital Shoppers<\/h2>\n

In the recent years, we\u2019ve seen an influx in the use of digital media to shop for apparel, shoes, bags and jewelry. Shoppers don\u2019t just want an at-home online buying experience, but they also prefer to visit fashion stores to fulfill their shopping desires. An American businessman and investor, Marcus Lemonis confirms that \u201cConsumer attitudes are rapidly evolving\u201d. This is why fashion retailers must keep up with the ever-changing buying habits.<\/p>\n

Also Explore:<\/strong> Consumer Buying Behavior \u2013 Digital versus the Real World<\/a><\/p><\/blockquote>\n

But what do shoppers want? According to Google, people want instant solutions and thus retailers should cater to micro-moments. Hubspot on the other hand reveals shoppers like surprises or as they put it: magic-moments. At the same time, marketers across the globe also recommend retailers to provide valuable and memorable experiences (I repeat) because shoppers like trends, storytelling, engagement and satisfaction of security and comfort.<\/p>\n

\u201cExperiences have to be engaging and exciting. The new consumer wants immediate gratification.\u201d \u2013 Tommy Hilfiger<\/p><\/blockquote>\n

No matter what happens, fashion retailers should market their brands keeping the shopper life cycle in mind.<\/p>\n

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Fashion Retail Efforts To Serve Digital Devourers<\/h2>\n

Fashion retailers, brands and organizations are working alongside technology companies and products to target the digital shopper.<\/p>\n