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artform logo design

artform LA or Los Angeles

Contest Holder artformla ?

Last Logged in : 4175days4hrs ago

Concepts Submitted

148

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: artform logo design
Industry: Entertainment Logo
Contest Launched: Oct 11, 2012
Selected: 1 winning design from 148 concepts
Winning Design by: sway99
Close Date: Oct 22, 2012


artform logo design - Entertainment


Awarded as a winner
Project Report    

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Creative Brief


artform logo design

artform LA or Los Angeles

Yes

for my own talent management and production company, operating in TV and film, mainly in Los Angeles. However, this logo/card must travel, so it can't be too flashy. It should be appropriate not just for entertainment but general PR and publicity. For instance, I am frequently in New York and DC, where I often encounter marketing and communications professionals.

Entertainment

Logo Type
Logo Type


the most important elements of my logo are 1) the variants of grey (background), blue (artform) and yellow (LA or Los Angeles); 2) the modern, understated yet solid font; and 3) the use of "Los Angeles" or "LA" in proper proportion to the central title.

3

The attached mock-ups are only approximations of my vision.

Most importantly, neither features a GREAT font."artform" should be lower case, in block print with fine curves, sans-serif with minimal kerning. It should be blocky but elegant and modern.

You will see in my crude sketches that either "Los Angeles" or "LA" is an option in yellow. If "Los Angeles" the script should be cursive, rough, even graffiti-like. If "LA" the script should be upper case in similar block letters, maybe tilted in forward motion.


IMPORTANT: Once we approve the logo, the designer will also be asked to submit the logo on a business card design we need, one side with just our logo and the other side with the information which will be provided later.

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Discussion


Comments

  • October 16, 2012 1:31 PM
    artformla artformla
      Project Holder
    Below are fonts and colors I like. I like the fonts because the "t" has no tail. I like the bolder fonts: FONTS http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1768 http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1763 COLORS http://www.colourlovers.com/lover/artformla/loves _____ Try "LA" or "la" directly after artform in yellow on the same line. Or two shades of blue could also work. LIKE THIS artformla OR artformLA ______ I prefer a grey background. Matching great colors is important. Remember: I want to print business cards in a "matte" (not glossy) finish. Here is the information for the business card: Brendan Thomas TV & Film Talent Management, Production & Publicity

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  • October 12, 2012 11:07 PM
    Sergem Sergem
     
    Dear Project Holder, Is it ok to write L.A. also? I thought LA was Louisiana:)

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  • October 12, 2012 3:19 PM
    artformla artformla
      Project Holder
    I'm going to print these cards in a matte finish... So no metallic or lighting effects. I plan on a standard rectangle shape, thanks!

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  • October 12, 2012 3:12 PM
    artformla artformla
      Project Holder
    Hi everybody. A few quick notes: Stay away from black. I want to be able to write on the card if necessary. Stick with the colors I indicated. Also, let's go with just "LA" instead of "Los Angeles." Again, it's simpler. I think it looks cooler too. Remember, this is all for a business card. That's all I need right now.

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  • October 12, 2012 12:14 PM
    SiteAdmin SiteAdmin
     
    Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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  • October 11, 2012 2:37 PM
    artformla artformla
      Project Holder
    everybody, i really appreciate these. i'm gathering my thoughts and will be in touch soon.

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