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Australian Beauty Group

Australian Beauty Group

Contest Holder brettgreene ?

Last Logged in : 4619days1hr ago

Concepts Submitted

390

Guaranteed Prize
210
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Australian Beauty Group
Industry: Personal Care Logo
Contest Launched: Aug 20, 2011
Selected: 1 winning design from 390 concepts
Winning Design by: bojoeus
Close Date: Aug 27, 2011


Australian Beauty Group - Personal Care


Awarded as a winner
Project Report    

Sort by:


#379

#329

#325

#324

#317

#294

#246

#204

#190

#141

#34

#387

#378

#371

#370

#355

#354

#341

#340

#336


Creative Brief


Australian Beauty Group

Australian Beauty Group

No

Australian Beauty Group (the company) will acquire Australian Made skincare brands. Need a strong logo as the brands we will own will already have their own identity and crative flair, so Australian Beauty Group must be seen as the "king of the castle" (don't design kings and castles though - just making a point that the head brand (ie Australian Beauty Group) must be strong). Some brands we will own can be seen at www.thenaturalsource.com.au and www.inessence.com.au

Personal Care

Logo Type
Logo Type


Cutting-Edge
Clean/Simple
Corporate
Industry Oriented
Serious

A strong red (like Virgin, Flight Centre, McDonalds etc) and other colours you think that goes with it.

not sure

Again looking for a strong logo (that can be a leader amoungst all our brands)

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Discussion


Comments

  • November 05, 2011 11:19 PM
    RichardB RichardB
     
    Check out www.DesignCage.net its pretty awesome,you can win more contests.

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  • August 31, 2011 3:51 AM
    brettgreene brettgreene
      Project Holder
    We have chosen a winner. We put all the 5 star designs out to an industry group and #141 was clearly voted no.1 by every voter. Special mentions to designs who also voted well: #317, # 329 and #325. I would like to thank Roniwahyu very much who submitted 65 designs and was very close to winning.

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  • August 28, 2011 12:13 PM
    WITTER WITTER
     
    # 388 is the best

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  • August 27, 2011 8:54 AM
    VIVAS VIVAS
     
    closed..thank you brettgreene 'you rock' goodluck for 5star finalist

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  • August 26, 2011 8:09 AM
    brettgreene brettgreene
      Project Holder
    Have now cut back to 12 designs with 5 star. If you think you can improve, put more in. Don't forget, doesn't have to be fancy but must be strong and have some individuality. All 3 words must be clearly identified. Well done to the final 12 designs so far. Pity I have to pick one in a day or so as you are all very clever! I will also have some more jobs in the future so will stick with the people who interpreted the brief well.

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  • August 26, 2011 6:14 AM
    brettgreene brettgreene
      Project Holder
    Hi all you great designers. You have done an amazing job. I am going to start sorting the designs and trying to get more of a short list. What I am going to do is drop all the 4 stars to 3 and start splitting the 5 stars between 4 and 5. You will then get a short list of 5 stars that will indicate what I like. Regards ABG

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  • August 24, 2011 7:00 PM
    brettgreene brettgreene
      Project Holder
    Anybody that have 5 stars and I think it may need a slight change I will let you know.

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  • August 24, 2011 6:58 PM
    brettgreene brettgreene
      Project Holder
    My rating is as follows. 1 star - not what we are lloking for 2 stars - good effort but not the style I want 3 stars - has potential to improve if words are clearer or logo made stronger 4 stars - just needs a slight improvement 5 stars - fantastic designs for what we are looking for mainly because it not only has a creative flair without being too fancy but the 3 words are also clearly read. Some designs that are clearly read but only have 2 or 3 stars may be too simple or plain. I will be choosing from the 5 stars but you still have time to give me more designs that may in end 5 stars in the next day or two.

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  • August 24, 2011 6:33 AM
    brettgreene brettgreene
      Project Holder
    Like the 4 and 5 star rated. To improve some of these logs don't forget that all 3 words must be easy to read. The words "Beauty Group" cannot be too small.

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  • August 23, 2011 1:39 AM
    brettgreene brettgreene
      Project Holder
    Now that I have plenty of logos now to look at I am going to split my rating even wider from 1-5 stars instead of 2-4 stars and will give feedback to each designer who has 4 or 5 stars. Remember I am looking for a simple strong logo where all 3 words are clearly read. Regards ABG

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  • August 23, 2011 1:34 AM
    brettgreene brettgreene
      Project Holder
    As I see you replace the "Australia" with "Australian" I will drop the Australia logos down to 1 star.

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  • August 23, 2011 12:11 AM
    brettgreene brettgreene
      Project Holder
    Hi All Designers Don't forget the first word is Australian (not Australia). Please update your logo if you have done this. Thanks ABG

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  • August 21, 2011 4:29 PM
    brettgreene brettgreene
      Project Holder
    Have now rated all submissions (between 2-4 stars) looking forward to improved versions. Those with 4 stars I would like to see some variations please.

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  • August 21, 2011 4:21 PM
    brettgreene brettgreene
      Project Holder
    Thanks to all the designers who have started on the Australian Beauty Group Logo project. I will rate each submission this morning. My rating will be based initially on: -how strong the logo looks (All 3 words must be easily readilble without enlarging) -the style of logo I am NOT necessarily looking for a beautiful cursive logo as some of you have done as this logo will be used more with business owners rather than the public. This logo will represent the owner of brands (rather than being a real skincare/cosmetic brand itself). Still need some creativity but bold and strong is what I am looking for.

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