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Brand my business

supporter gear

Contest Holder kousman ?

Last Logged in : 4381days19hrs ago

Concepts Submitted

332

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Brand my business
Industry: Retailers Logo
Contest Launched: Nov 17, 2011
Selected: 1 winning design from 332 concepts
Winning Design by: BIMPOP
Close Date: Nov 24, 2011


Brand my business - Retailers


Awarded as a winner
Project Report    

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Creative Brief


Brand my business

supporter gear

licensed product

Yes

My startup creates product lines for branding and promoting educational institutions (high schools, colleges/universities), semi-professional and professional sports teams. It is an academic and sports marketing company that promotes the brand of these entities through sales of apparel, memorabilia and other spirit wear. The name of the company/brand is "supporter gear". I registered the domain name "www.supportergear.com". I require a logo to be created that will exude school/team pride. The design should somehow demonstrate that quality, wearable products can be associated with the name "supporter gear". It should embody a sense of pride The design must be able to be put on garment hang tags or appear as a holographaphic image for apparel labels as well as form part of print and internet marketing campaigns. My company will produce and sell embroidered polo shirts, tee shirts, hoodies, scarves, replica soccer balls, pens, notebooks, school bags, foam fingers, wristbands, coffee cups and similar promotional products. My target consumer base will include school alumni, and team supporters and fans. The words "licensed products" should feature somewhere in the design but with less emphasis than "supporter gear".

If you've attended a soccer (football) game and you're wearing a replica jersey of your favorite team, then my brand should be identified as a label on that product. Or, if you've spent years at a high school and decided to purchase a sweatshirt with the school name and logo on it, then my brand should appear as a label on part of that garment. Products will be sold via an online store and retail outlets in shopping malls. "Supporter Gear" isn't the best name in the world, and the markets I'm looking to sell into are largely outside of the US and would almost be virgin market spaces where a catchy design could help a weak name gain a foothold. I need a design to support my brand becoming synonymous with quality, novelty, shared experiences and community.

Retailers

Illustrative
Illustrative


Unique/Creative
Modern
Industry Oriented
Illustrative

I am open to color schemes as I have no particular loyalty to any combinations.

The winning design must translate well for marketing collateral, stationery, web banners and powerpoints.

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Discussion


Comments

  • November 25, 2011 8:07 PM
    kousman kousman
      Project Holder
    I have selected a winner. It was difficult as a number of you produced some quality designs. I applaud your efforts and congratulate you all. Thank you.

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  • November 23, 2011 11:21 AM
    kousman kousman
      Project Holder
    There are a number of excellent designs that have been submitted. You are making it difficult to choose and I applaud you all for the terrific work!

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  • November 20, 2011 1:58 PM
    kousman kousman
      Project Holder
    Everyone: Imagine that you're buying a college sweatshirt from a retail store in the mall. You grab the shirt and you look at the hang tag that is attached to it. Imagine that hang tag has a logo/icon or brand that you designed. What do you want that hang tag to look like? Help your design submission by showing the versatility of the logo in a hang tag or a shirt box. Thanks

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  • November 19, 2011 9:44 AM
    kousman kousman
      Project Holder
    To help your design submission, if you can, please include mockup of stationery, marketing collateral or web banner that might help illustrate the strength of the logo and its use in other media. I'd like the logo design to translate well to print and internet media. Thanks.

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  • November 18, 2011 3:04 PM
    kousman kousman
      Project Holder
    A design improvement may be the removal of the gear teeth from the logo. Gear is used in the sense that we are providing equipment, clothing, celebratory banners and flags. We're looking to convey a sense of loyalty to schools, sports, academics, professional teams etc.

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  • November 18, 2011 11:35 AM
    kousman kousman
      Project Holder
    I'm leaning toward something symbolic/iconic, not entirely textual. Perhaps a 3D logo.

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  • November 18, 2011 12:51 AM
    ss9999 ss9999
     
    colour and any other changes req. can be edited any time

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