Business Logo, FitFamilyFundraising.org

FitFamilyFundraising.org

Contest Holder michaellowry ?

Last Logged in : 4951days16hrs ago

Concepts Submitted

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: Business Logo, FitFamilyFundraisi ...

Industry: Sports Logo

Contest Launched: Apr 26, 2011

Selected: 1 winning design from 42 concepts

Winning Design by: DDesign

Close Date: May 03, 2011

Concept #30

Awarded as a winner

#32

#42

#41

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#39

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#30

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#14

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#12

Creative Brief

Project name

Business Logo, FitFamilyFundraising.org

Design Text

FitFamilyFundraising.org

Tagline

Get Fit - Don't Quit - Support Kids

Include this tagline in my logo.

Yes

Describe who/what this design is about

FitFamilyFundraising.org is a company helping non-profit organizations raise money for their worthy causes by helping them sell Beachbody products, ie P90X, TurboFire, Insanity, Body Gospel, Hip Hop Abs, Brazil Butt Lift. The monthly continuity product is Shakeology which is a meal replacement shake, which Beachbody has branded the healthiest meal of the day. The vision of FitFamilyFundraising.org is the help the School, PTA, Church, Youth Sports Teams or Youth Organizations have their group and Family members Get Fit, Lose Weight, Feel Great, Workout together as a Family and the proceeds will go to their organization & kids. This will be presented as The Most Powerful Never-Ending Lucrative Fundraiser on the Planet they have ever participated in. The logo design is to be part of a presentation submitted to PTA Presidents, Church Fundraising Committees & Youth Sport Team Associations etc. I would like it to be professional. For the logo, I envision that there are 3 people, stick figures representing a family, sized so that when you look at the logo, the parent is in the middle, a 8-10 year old sized child is on the right of the parent and an older child is on the left of the parent (the sizing should be that if you are looking at the left child and parent size, that you could also interpret it to mean a mom & dad & child) or it could represent a parent & 2 children. I would like it to be gender neutral so the audience can put themselves into the picture where their mind takes them. My initial thought is that all 3 of the figures are holding up dumbbells which represent working out together. I am open to other ideas to represent working out together as a Fit Family. I am also open to figures different than stick figures. I didn't know if I wanted fun or playful or cartoonish elements but I would be open to that idea as well. My original doodles have the Family on top of the name & tag line but that doesn't need to be that way. I will be putting this logo on polo shirts, jackets, biz cards & letterhead. I believe that the clothing colors will be bright colors or dark background.

Industry type

Sports

What kind of design are you looking for?

Symbolic

Abstract Mark

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Modern

What colors would you like?

(Purple, Pink & Gold), (Purple & Pink), (Black heavy outlines & Light Purple), (Dark Purple heavy outlines Pink & white, or the paper/shirt color would show through could be the white.) I like the shading effect. I like the light reflection effect.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

I like thicker lines as the outlines.
The name FitFamilyFundraising.org can be all together or separated Fit Family Fundraising.org. I am trying to brand the website. So I was thinking all together with the Capital letters distinguishing each word.

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Discussion

Comments

April 30, 2011 11:57 PM
farjasum

this contest just for DDesign :)

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April 30, 2011 8:44 PM
michaellowry
Project Holder

DDesign I have increased the prize to $200. Thanks for your work.

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April 30, 2011 7:59 PM
michaellowry
Project Holder

DDesign Ok I need one more set of visuals. I am looking at the negative white space between the people. 1) for #20, 19 & 18 Please delete the white space between the people and give them just an outline like #14 between the child & dad. 2) With the same idea of no white space between people & just an outline swap the mom & dad. I believe that the way you have the arms & dumbbells this will give a more cohesive look. 3) Finally just swap the mom & dad with the negative space for #19 & #20. With these visuals I will be able to make a final decision for one of your logos. Your work has been awesome and I have really appreciated you helping me to get the logo to say just the right picture. Thank You!

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April 30, 2011 2:56 PM
michaellowry
Project Holder

DDesign #14 is right on target and may be my final. I love the way the arms and dumbbells are set. You have done great work! I would like to see 4 more variations of the people. The people exactly the same poses. 1) swap, exchange the child with the dad. So child is in the middle. 2) dad stays the same, in the same spot he currently is in #14, move the child to the middle and move over to the right accordingly the mom to create the same spacing as currently. 3) The people stay the same as in #14 child, dad, mom but move all three to the right so they are not hidden as much by the word family and are still standing on Fundraising. Please do this with the #1) request above as well Is this 4 colors? gold, black, purple & pink?

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April 30, 2011 9:02 AM
michaellowry
Project Holder

DDesign thanks for you comments. I like the family. I'm not sure which one I like better. Just the holding hands is clean. But I did want the logo to express the exercise part as well. I thank you for putting the dumbbells in their hands. As they are now the dumbbells are not readily distinguishable. Can you please make a draft where all three are separated slightly with each of their hands holding dumbbells with their arms up in a V to their body showing both sides of the dumbbell like the dad. Make the dumbbells solid dark. 1) Using Both #8 & #9 & the new one above Please send a draft of each with the outside border of the Fit Family Fundraising.org lettering in the same dark color as #5. 2) One draft with the dark color as lettering outline but thicker than currently. 2) On each of these next drafts please change the capital S for Support to a money sign $upport Kids. I am appreciating your effort:)

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April 29, 2011 6:19 PM
michaellowry
Project Holder

DDesign #5. I would like to see an additional design with the only change being the inside color for Fit Family Fundraising.org to be changed to gold. Same shading just a color change. The outside outline of the words remain the same dark purple color. How many colors are there in the first draft #5? Is it just 2? It looks good, I just couldn't tell. So if we add the gold then is it 3 colors? In a separate draft using the gold inside lettering, for the 3 people, I would like to see 2 different examples. 1) with the free arms of the child and woman, could you make them hold dumbells. 2) Is there a way to make the 3 people less gender specific, without dumbells & with dumbells. I liked that they are holding hands.

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 30	$ 200

Business Logo, FitFamilyFundraising.org

Concept #30

Creative Brief

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