Business logo for new consulting firm

Comments

• July 25, 2011 6:19 AM
   bxlfrancois
    Project Holder
  General comments: - Use the lower left leg of the A to start the red line - The red line should not go down. It should flatten or keep rising above the text - The font should be of average thickness, with a vibrant red
  
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• July 25, 2011 3:18 AM
   bxlfrancois
    Project Holder
  Thank you for all the posts this week-end. Of the two options I mentioned below, we are definitely going for option 1. Summary of the key requirements: - Logo starts with a capital A, with a red stylish horizontal bar that goes beyond the letter, above the rest of the logo - All text should be dark grey, lower case (except the "A"), modern & professional font, sans serif Hang on, we're almost there!
  
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• July 22, 2011 2:49 AM
   bxlfrancois
    Project Holder
  Thanks for the new submissions. We are considering two directions: 1. : - Use capital letter for the A, play with its horizontal bar to convey acceleration, use a different color for the bar - Use lower case for the rest of the text 2. : - Use capital letters only, same color, - Add an abstract element separated from the text, using a different color (+ possibly that of the text). The abstract element can be very simple (e.g. a line), or a bit more sophisticated. Up to you. Don't be too complicated though, and keep in mind that it's for a management consulting business, not an airline You can choose either direction, our preference will depend on the proposals
  
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• July 20, 2011 6:01 PM
   bxlfrancois
    Project Holder
  #10: The idea of using the bar of the A is good, except that I don't like the effect you used here. The font is a bit too bold
  
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• July 20, 2011 5:43 PM
   bxlfrancois
    Project Holder
  #1: The font is in the good direction. It is stylish and professional, and I like the spacing between letters. Good idea for the A, albeit a bit "raw". The stylish A should be integrated into the text, although it could be used separately as well as mentioned in my general comment below. You could try an A that fits better with the rest of the text.
  
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• July 20, 2011 5:16 PM
   bxlfrancois
    Project Holder
  Thank you for your work! We are not there yet but there are interesting leads. Some general comments: Background should be transparent The A should be bigger than the other letters, and convey messages by itself. Ideally, the A could be used independently from the text. The two "c" could be in italic. Don't use speedometers. We would like something that suggests speed, but less explicitly than a speedometer. We like spacing between letters, such as in #1
  
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