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Business logo for SleepAngels.com

SleepAngels.com

Contest Holder wpaice ?

Last Logged in : 4750days13hrs ago

Concepts Submitted

82

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Deciding

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Project Finalized


Project: Business logo for SleepAngels.com
Industry: Health Logo
Contest Launched: Mar 30, 2011
Selected: 1 winning design from 82 concepts
Winning Design by: niklasiliffedesign
Close Date: Apr 09, 2011


Business logo for SleepAngels.com - Health


Awarded as a winner
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Creative Brief


Business logo for SleepAngels.com

SleepAngels.com

better sleep. naturally.

Yes

Over 20 million people in the UK suffer from insomnia and other sleep disorders. SleepAngels.com aims to offer information, advice and an interactive blog to this community as well as providing a marketplace for sleep-related products and sleep training. SleepAngels.com is designed as a forum for discussion of sleep related subjects, and we anticipate that our audience will become regular visitors to keep up with current research, share ideas and engage with the sleepless community. We intend that the site will provide a profitable E-commerce business through the sale of natural sleep aids and related products, including books, audio recordings, eyemasks, earplugs etc SleepAngels.com is aimed at those suffering from short-term or chronic sleeplessness who are looking for a holistic alternative to prescribed and OTC sleeping aids. .

Health

Abstract Mark
Abstract Mark

Character
Character


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Serious
Illustrative
Geometric

Blue and green as per Skype. Yellow / gold : leave up to designer

3

I would like to see some representation either of an angel (wing, feather) or closed eye (to represent sleeping). Perhaps the two can be combined. I like sens serif type face using the blue for "sleep" and green for "angels". However, am open to other designs. Really like sylion logo: http://www.thelogomix.com/logo-design-gallery/sylion-logo-10073030.html, Perhaps the lion's mane could be adapted/simplified into an angel's wing. Also freesat logo: http://www.freesat.co.uk/what-you-get/our-channels
Avoid overused symbols such as whole angel representation, halo, moon, owl, etc.
Logo should be simple, on a white background, and able to be reproduced on web site, embroidery, print etc.

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Discussion


Comments

  • April 08, 2011 3:19 AM
    wpaice wpaice
      Project Holder
    Also, #71 illustrates what I wrote in my previous comment about the eyes being too sinister and malevolent.

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  • April 08, 2011 3:17 AM
    wpaice wpaice
      Project Holder
    #71 far too over-decorative. This design not worth pursuing, I am afraid. Need something far more zen and simple.

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  • April 08, 2011 2:22 AM
    wpaice wpaice
      Project Holder
    Also, the type design in #65 and #59 works really well, but I prefer the typeface that NIKLASILIFFEDESIGN is working with in all his designs.

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  • April 08, 2011 2:19 AM
    wpaice wpaice
      Project Holder
    Really nice work NIKLASILIFFEDESIGN and MIP 1980! I like elements of both your designs. Having showed them to a few colleagues, their main comment was that the designs can look a bit creepy / scary, however, which is not the intention! They are meant to convey zen, relaxation, and support. The single "wing" definitely looks less sinister and menacing, but I like the double wings and the reference to eyes. Any chance you can make it less menacing? In #58 #59 #61 and #66, it is possibly the weight of the top purple streamer that looks like a rather menacing eyebrow.

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  • April 07, 2011 3:25 PM
    wpaice wpaice
      Project Holder
    Now we are really getting there! #67 and #58 almost look like closed (sleeping) eyes as well as angel wings. Great work. All lower case type looks good, and I like the way the typeface is more balanced with no bold type. There is still time for a few more tweaks on this theme. Perhaps trying a little shadow unter the logo design or slightly blur/de-focus the word "angels" to suggest sleep. Alternatively, the typeface of angels could mirror the overlapping streamers in the logo as per the new image "truvia" that I have just uploaded. I am going to add a little incentive by guaranteeing that a prize is given. Many thanks for your contributions.

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  • April 07, 2011 9:33 AM
    wpaice wpaice
      Project Holder
    Thanks, contributors. We are getting closer with #45 #46 #47. Still doesn't have the elegance or flow of the uploaded image. Get as close to that as possible without infringing copyright. Think simple and fluid. If the pointy end of the image looks a bit like a bird at the moment, perhaps changing that a little might indicate an angel in flight. Good luck!

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  • April 06, 2011 11:42 AM
    wpaice wpaice
      Project Holder
    #30 is getting closer. Many thanks. However, it is still too structured and "busy". If you refer to the festoon logo that I uploaded, it only has 5 strands/ribbons. I am trying to keep the logo very simple and unstructured and only suggest the angel/feather.

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  • April 06, 2011 5:31 AM
    wpaice wpaice
      Project Holder
    Thanks to all the designes for your submissions. Although the standard of work is high, I have extended the competition by three days as I do not see anything that is quite right yet. I would also like to try a different approach. I have uploaded a pdf with four logos in a style that I like, sometimes known as "festoon". Please submit designs using a version of logo 2 (top right), adapted to reference the angel's wing. Please also use the same blue/purple color scheme. The "wing" could be floating above the sleepangels name, which should be in the same colours as per uploaded file. Typeface should be clear and simple. Do not use the letters as part of the design (as per draft #19,22,24 as it can be misread. I like the .com set vertically as per design #17 by lobbdesign.

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