Clean, aspirational logo for high-end home design and staging company

Bespoke Homes

Contest Holder LauraBingham ?

Last Logged in : 4725days18hrs ago

Concepts Submitted

119

Prize Money

150

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Clean, aspirational logo for high ...

Industry: Home and Garden Logo

Contest Launched: Jan 18, 2011

Selected: 1 winning design from 119 concepts

Winning Design by: cdnmike

Close Date: Jan 25, 2011

Concept #98

Awarded as a winner

#107

#98

#46

#30

#29

#99

#90

#25

#72

#69

#67

#65

#53

#34

#28

#27

#24

#15

#14

#71

#66

#63

#62

#61

#60

#58

#57

Creative Brief

Project name

Clean, aspirational logo for high-end home design and staging company

Design Text

Bespoke Homes

Tagline

design:staging

Include this tagline in my logo.

Yes

Describe who/what this design is about

Bespoke Homes is a home design and staging company targeting affluent homeowners in the greater Philadelphia and New York City areas. We offer multiple levels of service from consultation to full service redesign.

Industry type

Home and Garden

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

Initials

How would you describe the effect in your logo:(Check all that apply)

Clean/Simple
Sophisticated
Traditional

What colors would you like?

I was thinking 2 colors, but I am open to anything - I don't want to squelch the creativity!

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

In my mind, I am thinking of a stacked text logo, in a classic beveled font, something like:
BESPOKE
HOMES
design>staging (italics)

With the text all the same width to form a square. I really like that kind of simple concept and would love to see it executed by a professional, HOWEVER, I am also open to other ideas - I know many designers must have a "clean, sophisticated" concept just ready to burst out of them!

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Discussion

Comments

February 10, 2011 9:58 PM
cdnmike

Hi, Is there any update on this? Thanks! :-) cdnmike

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January 23, 2011 7:45 AM
LauraBingham
Project Holder

All - Thank you SO MUCH for the submissions. I apologize that I have taken so long to provide feedback. I have gone through and star-rated the submissions. Some details: #29 and #30 are spot-on to the brief, achieving the high-end look, while maintaining simplicity - very clean. #46 and #47 introduce an architectural element that I mentioned I liked in previous feedback. Love it. My one thought is that on glance, it says "architecture" rather than "design-stage", which may not be a bad thing? Not sure. Thoughts? All of the 4 stars, #5, #15, and #48 are *almost* there: #5: up-scaling the color scheme and font may do the trick. #15: LOVE the desing elements but am concerned that the large ampersand with "Homes" looks like something I have seen before but can't place. #48: Love the concept. Love the typeface, but maybe a different graphic? Maybe something that says design in an arcitectural way? Some thoughts to give more direction: Imagine this logo to be used on business cards and high-end marketing collateral, as well as on a classic "main street" glass store-front window (think Norman Rockwell or The Hamptons), and on a Mercedes Benz Sprinter van (dark colored). A van your fanciest friend wouldn't mind having parked in her driveway for a couple hours. Hope this helps, and again, I really appreciat eall the creativity put into these submissions! -Laura

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January 19, 2011 12:55 PM
LauraBingham
Project Holder

Also - Quick note: The prize is "guaranteed"!

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January 19, 2011 12:55 PM
LauraBingham
Project Holder

Hi all - Thanks for the great submissions!! It is so exciting to see this concept come to life by true artists! Just a few notes: Draft #5 is the leader so far: nice balance of sophistication and architectural structure. Q: Can "Bespoke" be more prominent than "Homes"? Also, can the type be made to look as if it is raised? Draft 2 and 4: super creative!! I loved the cleverness of #4!! Really - keep going with that! Drafts 1 and 3 are a little heavy - taking away from the sophistication. General feedback: Although the square of text was my first thought, I am open to other ideas/designs and visual elements. Thank you, thank you so much for everything!! -Laura

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