Dalton Wilt - Investment Firm logo and Website design

Dalton Wilt

Contest Holder DaltonWilt ?

Last Logged in : 4785days3hrs ago

Concepts Submitted

212

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Dalton Wilt - Investment Firm log ...

Industry: Financial Services Logo

Contest Launched: Sep 01, 2010

Selected: 1 winning design from 212 concepts

Winning Design by: valu2507

Close Date: Sep 08, 2010

Concept #166

Awarded as a winner

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Creative Brief

Project name

Dalton Wilt - Investment Firm logo and Website design

Design Text

Dalton Wilt

Tagline

Investments

Include this tagline in my logo.

Describe who/what this design is about

We're a 22 year old regional (Midwest) investment firm. We deal with retail clients, but we're entering in to a growth phase where we're recruiting new brokers. Our old site is dated and has the old firm name. Contact me privately if you're interested in submitting and I'll send you to see the old pages. Obviously, traditional investment firm 'look and feel' is somewhat conservative by nature, but we don't want to appear boring and mothballed. We're a dynamic company and we want a logo and overall web design that looks 'large company' and professional. This is wide open, but we'll give daily (candid) feedback on submissions to direct the development. Our current colors are blue/red-orange, but we've been playing with red/black. Don't feel constrained. We're stoked to see what you come up with.

Industry type

Financial Services

What kind of design are you looking for?

Logo Type

Symbolic

Abstract Mark

Initials

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Sophisticated
Corporate
Modern
High Tech
Serious
Masculine

What colors would you like?

We're open here. As I said, our old site was 2 color; medium blue with red-orange. We've looked at red/black, but we really don't want to constrain the process.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

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Discussion

Comments

September 06, 2010 9:02 PM
DaltonWilt
Project Holder

#38 Like the text and the mirroring, so so on the DW in the circle

0 0
September 06, 2010 10:32 AM
DaltonWilt
Project Holder

#72 is really nice. That type of bold geometric edgy shape is what we're looking for. Nice work.

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September 06, 2010 7:11 AM
DaltonWilt
Project Holder

graphicmj - We like the concept in #11 with the buildings. The font you used isn't working for us. Can you tweak the colors, the fonts and maybe shorten the buildings a bit? Thanks.

0 0
September 06, 2010 7:09 AM
DaltonWilt
Project Holder

polenk - #16 is really well done. It's getting there.

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September 06, 2010 7:08 AM
DaltonWilt
Project Holder

BTW, the font layout in #58 is probably our favorite. It strikes the right tone, it's professional and clean. Nice work greenmatters.

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September 06, 2010 7:05 AM
DaltonWilt
Project Holder

Vector - #60 is good. The swoosh is a bit 'swooshy'. :] Can you alter that concept and make it bolder? Thanks.

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September 06, 2010 7:04 AM
DaltonWilt
Project Holder

anujdate - the 'thumbs up' is probably not a good match for our industry. Any other ideas? Thanks.

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September 06, 2010 6:59 AM
DaltonWilt
Project Holder

Greenmatters - #58 and #59. The layout on this one is good. The logo needs something...but we like the placement. Do you have something else to drop in there that would be a bit more bold? Thanks. It's good.

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September 06, 2010 6:57 AM
DaltonWilt
Project Holder

heena - #55, #56 and #57 are one of the favorites, but one of the people looking at it felt it had a 'dice' feel as in 'rolling the dice'. Can you keep the lettering and change the shape? Thanks.

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September 06, 2010 6:55 AM
DaltonWilt
Project Holder

amrakim - #62, #63 and #64. We like the crown, although I wonder if Rolex would have an issue. The tent coming over it though doesn't seem to work with it. Perhaps the crown could be tweaked with a more geometric shape and change the font. Thanks.

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September 06, 2010 6:53 AM
DaltonWilt
Project Holder

amrakim-#65, #66, and #67. The logo needs work. The arrows say to me 'no definitive direction', which would be a bad thing for an investment firm. What else would you suggest?

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September 06, 2010 6:51 AM
DaltonWilt
Project Holder

Greenmatters - #53 and #54 the logo just seems a bit like a worm. We need to portray a masculine image...can you make a it more 'manly'? :] Thanks.

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September 06, 2010 6:49 AM
DaltonWilt
Project Holder

pwpcreations - the #44, #45, #47, #48, #49 and #50 are probably a but 'curvy' for us. We prefer straighter, bolder fonts that make a statement. Thanks. Can you go that direction?

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September 06, 2010 6:47 AM
DaltonWilt
Project Holder

dwross - #51 and #52 The layout is nice...the logo just needs something. Perhaps a bit more linear, less clutter. Thanks.

0 0
September 06, 2010 6:45 AM
DaltonWilt
Project Holder

Bibyajay - several nice submissions. We prefer #31. Perhaps you could stretch it out a bit and add another geometric design element...not the swoosh. The stack of coins it probably just a bit obvious. Nice though.

0 0
September 06, 2010 6:41 AM
DaltonWilt
Project Holder

#23 and #24...the 3 floating balls are nice but don't seem to fit what we're looking for. #25, #26 have the W but do D. We prefer both if it's incorporated into the logo. #32 and #33 are really nice....can you tweak color and layout just a bit?

0 0
September 06, 2010 6:38 AM
DaltonWilt
Project Holder

OK...Was out for a few days so feedback was not possible. Here we go. We still like #1....perhaps make it a bit bolder, #4, #5, and #6 - the logo just doesn't quite get there. #12, #14, #16 & #17, we prefer #17 and #18. We like the direction, just a massage it a bit. #21 and #22 - the letters are a bit too abstract....the D is not quite there...it needs to be more readily recognizable. When we look at it, we're not sure it's 'D W'.

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September 02, 2010 2:49 PM
DaltonWilt
Project Holder

#7 and #8 have more of a 'house' or building trades feel. We like more of what you did with Sonora...a more stylized, bolder logo. We like 6 with the darker background, but a more geometric logo would probably work better. Our old logo and website were orange and blue...we'd like to move away from that towards perhaps red/black or another color set altogether. Thanks to all submissions.

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September 02, 2010 2:10 PM
DaltonWilt
Project Holder

Guys, thanks for the submissions. We like the swoosh in #1...perhaps with a different font might make a difference. The font in #2 doesn't feel right for the industry, although the logo is innovative. It needs to be a bit cleaner, since it looks like the drop shadow comes out to the right but gets a bit murky. Thanks.

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September 02, 2010 11:13 AM
DaltonWilt
Project Holder

In other words, no web page yet...just submit logos. I got a few messages that there was some confusion. Thanks for looking.

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September 02, 2010 10:58 AM
DaltonWilt
Project Holder

We are looking for webpage as well as logo BUT we're doing logo first. After the winner is selected, we'll repost the webpage. Thanks for looking.

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