Food product development

Food product development

Greek olive oil

I am a food broker in Greece and I would like to launch a series of extra virgin olive oil under a private label, which is Green/Blue products. Green/Blue products is a startup company and has choosed greek olive oil to promote it internationally. The concept is to create a series of 4 bottles from each of the 4 major olive oil producing areas, which are Chalkidiki, Crete, Pelloponisos and Lesvos. Each of them has to be recognised as part of the series and distinguished at the same time from each other. For example, each bottle could have different colour with an outline of the area map followed by its name and of course the brand ''Green/Blue products'', which will not be necessarily big in font size. The main target is to attract consumer's attention on the retail shelf with a minimal design without too much information.

Food

product is going to be exported to European countries first and then internationally, if possible. So, it has to be designed as part of everyday meals. The main target is mainly women aged between 30-65 who eat healthy food, can afford bying it and love cooking with it.

Usually, olive oil is in dark colour bottles in order olive oil to be protected from sunlight. However, you should try to think out of the box and could use a transparent bottle as well. Label has to mention the following things: Brand name, Extra virgin olive oil, name of the specific area of origin, Product of Greece and a net content (lets say 500ml) Please, try to think as a customer yourself, as if this product was going to be launched to your market. Thank you