G60fit

Contest Holder nsgendle ?

Last Logged in : 4462days7hrs ago

Concepts Submitted

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: G60fit

Industry: Health Logo

Contest Launched: Jan 09, 2012

Selected: 1 winning design from 47 concepts

Winning Design by: x3mart

Close Date: Jan 19, 2012

Concept #47

Awarded as a winner

#47

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Creative Brief

Project name

G60fit

Design Text

G60fit

Tagline

60 days to a lifetime of fitness

Include this tagline in my logo.

Yes

Describe who/what this design is about

Our business is a fitness program designed for people between the ages of 30-50 both men and women. We want a fresh looking brand that doesn't feel like the traditional, "muscle man/woman" "extreme" fitness look that we feel is common with other fitness brands. We ARE NOT looking for these types of logos (http://www.beachbody.com/product/p90x.do) or (http://kosama.com/).

We want our brand to feel accessible to both men and women without being too feminine or masculine.
As you can see with the graphic on the website (g60fit.com), we like the silhouettes of the trees and people because to us, it evokes a feeling of well being and vitality in life (which is our goal), rather than a person with nice abs or strong looking arms which we feel is cliche and expected.

We would like a logo and icon.

Industry type

Health

What kind of design are you looking for?

Symbolic

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Clean/Simple
Modern
Outdoors/Natural

What colors would you like?

Our colors are bright blue and citrus orange grounded in black and white. Colors: blue - #3399FF and orange - #FF9933.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

Check out our current website header for logo and style inspiration.

We have a logo/header (as seen on G60fit.com) but are looking for something more polished. We would be open to something new but we are liking the direction of the current style.

Here is a video that we like the look and feel of (http://vimeo.com/5247094).

We also like the look of the lululemon logo/icon and manifesto (http://www.lululemon.com/about/manifesto)

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Discussion

Comments

January 15, 2012 2:17 PM
nsgendle
Project Holder

Thanks for all of the designs! We really like the style of the G inside of the box from designs 14 and 15 (we see that as our possible icon). The layouts of #16, #17, and #18 are nice but the icon "G" inside of the box from #14 and #15 would be ideal. The "G" could fill up the black box more in #16 and #17. The colors in #13 are accurate. The other logos are using blues and oranges that are too dark. The correct colors listed are in the brief are html.

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January 13, 2012 9:46 PM
nsgendle
Project Holder

Liking the direction of #11 and #12. We love how the G looks but we still like the black box around it. The font for "60" is a bit off but we like how "fit" looks. Also, try including black. We are not stuck on just two colors. We like the inclusion of black and white. Please also include the slogan with the logo.

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January 13, 2012 1:05 PM
nsgendle
Project Holder

Thanks to the designers who have submitted designs! Here are a few comments: We would really like to see a redo of our current logo. We haven't seen anyone do that yet. Take the "fit" out of the zero and keep the G white in the black box. Feel free to use a different font. #1: Too expected. Feels like a running focused business. #2: This one is better but again feels like the focus is on running. Maybe try it without the runner silhouette. #3: Focus is on the days. Clever approach but doesn't feel like a fitness based business. #4: This one could work if the G was more like the G on our current logo. Where the G could be our icon. Make the "fit" in black. The simplicity of this one is attractive. #6: This one is nice but not feeling the tree and the people inside. #7: Not liking the blur. #8: Not liking the two tone. #9: The grey logo in the corner is nice. We will have a white background with our logo most of the time so it would look nice on our current website. However, scratch the tree and people. #10: See #8 NOTES: Please make sure you are using the numbers to the colors listed on the project details. We really like those two colors.

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 47	$ 200

G60fit

Concept #47

Creative Brief

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