Health Club Danz
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HCDanz
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Health Club Danz - Business logo
Health Club Danz
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Health Club Danz is a company that creates and licenses dance programs (group and private) to the Health and Fitness Club industry.
The genre of dance we focus on is ballroom dance. Our programs consist of a variety of the following dances (Tango, Cha Cha, Meringue, Swing, Rumba, Salsa, Fox Trot, Waltz)
The names of three programs that we will be launching with are:
BallroomDanzfit (Group fitness class) / Social Danz (Group and private dance instruction) / Latin Danz (Group and private private dance instruction)
We are selling these programs to three different audiences.
1> The corporate executive teams at health and fitness clubs that are the decision makers on which programs they license.
2> Men and women that would like to become a part of our team of professional dance instructors.
3> Club members that will be looking to take the classes in the clubs that license the programs.
Health
Symbolic
Abstract Mark
Web 2.0
Cutting-Edge
Unique/Creative
Modern
Industry Oriented
Fun
Open to suggestions
2
We would like the Danz portion to be unique and transferable from the company logo to the names of our programs.
I do not like that most ballroom type logos look dated and utilize a very traditional looking silhouette of a man and woman dancing (google ballroom dance logos and you will see). We are open to the use of dance motifs in the logo but want to make sure that if they are used they are unique and relevant.
One thing to consider is that we offer ballroom group fitness as well as group/private dance instruction to the physical wellness market. Not simply a traditional ballroom dance studio.
I have listed below a few of our competitors in the space of licensing program to health clubs.
www.lesmills.com
www.zumba.com
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