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Design Consultation

HeroSnow/HeroMow Marketing Materials

Door Hangers, die cut postcard for year round property care company.

Contest Holder bodaggin

Last Logged in : 2530days2hrs ago

Concepts Submitted

6

Guaranteed Prize
350
Winner(s)

1

Marketing collateral unvield All design entries can be viewed by other designers. Expedite

Project: HeroSnow/HeroMow Marketing Materials
Industry: Construction
Contest Launched: Mar 30, 2012
Selected: 1 winning design from 6 concepts
Winning Design by: Achiver
Close Date: Mar 31, 2012


HeroSnow/HeroMow Marketing Materials - Construction


Awarded as a winner

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Creative Brief


HeroSnow/HeroMow Marketing Materials

Door Hangers, die cut postcard for year round property care company.

I need a door hanger designed 8.5 x 5.25. Front and back. Here is the link to the printer site where I will be ordering it.

http://www.uprinting.com/door-hanger.html

Also, I need a 4x6 DIE CUT postcard designed. They call it a leaf shape but it is not the typical leaf that you would imagine. I have linked the shape. Click the "Ideas" tab and scroll to the leaf card to get an idea of dimensions.

http://www.uprinting.com/die-cut-flyers.html

Construction

Middle to upper income. The door hanger will be used in my spring/summer wave of marketing to houses.

The flyer will be an "as needed" tool that I will use for interested customers to give them an idea of the services I offer.

For the Door Hanger

Front:

Lawn Care
HeroMow Logo
Stock Photo

Starting at $79/month *detailed pricing on website.

998-HERO
www.herowinnipeg.com


Back:

Weekly Service Includes:
-Mowing
-Trimming
-Bagging of grass

Insured
No Locked in Contracts


Call for an INSTANT free quote.
998-HERO
www.HeroWinnipeg.com





Die Cut Postcard

Front:

HeroMow logo

Spring: One of the best ways to make your property stand out after the dirty spring melt, is with a spring cleanup. Our spring cleanups include a full cleanup of your leftover fall leaves from your flowerbeds and shrubs, as well as an early season lawn cut to make your yard the talk of the block.

Summer: You work hard, so we're here to lighten the load. Our weekly cutting service includes mowing and trimming; bagging and removal of the grass we cut, so that you can have time to enjoy your summer.

Fall: Sometimes it seems like fall leaves come down like rain. This is why our fall cleanups are a big hit. We clean up all of your leaves and haul them away where they can be composted and introduced back into the environment.

Back:

HS logo

Winter: When it snows, you want your driveway cleaned, and you want it cleaned NOW! Our snow removal service saves you from the harsh -30C winters and saves your back from the emergency room. With HeroSnow, the choice is clear, and so is your driveway.

Year Round: Interested in all of our services? Our signup for a year round account is just as easy as the automatic payments that go with it. Worried about cancelling? Don't be. Our accounts are never locked in. You can cancel without penalty at any time.


(204) 998-HERO
www.herowinnipeg.com

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Discussion


Comments

  • March 31, 2012 4:50 AM
    avatar bodaggin
    Project Holder
    Achiver!! Yes yes yes you're right on track. A few mods and I'll pick yours.

    Door hangers:

    Front: Let's take out the "Lawn Care" and just blow the logo up big as the headliner. It should be pretty self explanatory with the lawnmower pic.

    Back: That mower pic looks dirty, is there any way you could choose a different one that is cleaner?

    Also, If you could just draw a bit of individual distinction between "insured" and "no locked in contracts" that would be great. It just looks like it is all one section of dialogue. Either space it or point form it or something, pretty please!

    Great great creativity on the color and design, and I really like the mod of the icon for points. Excellent.

    Die Cut Flyer:

    A few more mods than the door hanger.

    Spring/summer/fall side:

    -Don't need the "weekly service includes"
    -Instead of the weekly service includes, can you continue some of the graphic design from the bottom? Not all the way around, just bring in a bit in the top right of the design to replace the "weekly service includes"
    -Instead of stock photo background and mower it might be nice to have a simple graphic background. Either a texture or another green tone to flow into the top design elements. I want these postcards to be simple but yet have good design elements like you have.


    Back:

    -Similar to the front remove the stock photo background.
    -Change the WHOLE green design on the back to an inviting BLUE COLOR to go with the winter logo.


    Both sides:

    -I am interested if you can organize the text a little more symmetrical and without the stock photos. Maybe with a graphic feature showing them as point form. I want these to be simple and to the point, with a professional graphic feel. If you wouldn't mind giving it a try that would be great.

    I noticed I made a few grammar errors/runons, sorry, completely my fault.

    Spring: Change: ..."Our spring cleanups include a full cleanup of your leftover fall leaves from flowerbeds and shrubs"... instead of from *YOUR* flowerbeds and shrubs.

    *Retype summer as below*

    Summer: You work hard, so we're here to lighten the load. Our weekly cutting service includes mowing, trimming, and bagging the grass we cut, so that you can have time to enjoy your summer.

    Fall: Add comma: "We clean up all of your leaves and haul them away, where they"...

    Interested in our services edit: "Signing up for a year round account is just as easy as the automatic payments that go with it."


    I'm heading to bed so I will reply to your changes when I wake up.


    0 0
  • March 31, 2012 1:35 AM
    avatar bodaggin
    Project Holder
    **********Minor change to design:

    Instead of "Call for an INSTANT free quote"

    Please put, "Call for a FREE demo cut."


    Apologies for the change.

    0 0
  • March 30, 2012 8:35 PM
    avatar bodaggin
    Project Holder
    I actually don't mind yours boy graphics. It's on the edge of workable.

    I should have mentioned a few things:
    -HIGH CONTRAST IS IMPERATIVE for the:
    -Pricing
    -Phone and website.

    I would like to have a large banner at the bottom of front and back with the phone number large, and the website below it smaller. You can play around weather you want to just have a phone number on the front and website on the back or however you want to do it, they don't both have to be on both sides. They just both have to be somewhere and VERY easy to see.

    No need to have "*detailed pricing on our website" so large. It's a disclaimer.

    The pricing might work well in a seal type presentation with a BIIIIG number, and "starting at.../month" smaller.

    The logo needs to be recognizable not just tossed on there.

    I rated it a 2 because even with these issues fixed it would take some deciding. The back is actually quite good for simplicity but the front needs work. Better professional presentation would be good.

    The die cut postcards will definitely need to have a more techy edge to them, kind of like the one in the link I posted on the printer site. The business uses a lot of technology and is cutting edge so the dye cut will need to be well designed and informative.

    Go nuts from here though.

    0 0