HotFit logo/ Brand identity
HotFit
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Contest Holder
darrengoon
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Last Logged in : 5304days19hrs ago |
Concepts Submitted
100 |
Prize Money
225
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries can be viewed by other designers.
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Creative Brief
HotFit logo/ Brand identity
HotFit
No
HotFit is a brand new fitness brand, starting with amazing workout videos which will change the way fitness is communicated today. We will expand into products such as clothing, food, supplements and want to be the go to online destination for all your fitness needs. We will launch this through hotfit.tv an online video magazine, where all the content is fun, fresh and fast. We want this logo to be applicable not only on our video content but also something that a consumer would be happy to where on their clothes
Sports
Abstract Mark
Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Fun
Colors i feel should be yellows, oranges, reds, or a combination.
3
Want the main focus to be on the symbol NOT the words "HotFit". (therefore the word does not necessarily have to be stylized, its secondary to the logo/symbol) so that when our brand gets known the symbol is enough to communicate what it is. Needs to be appealing to both men and women, it should be cool enough to make them want to wear it on their clothes. Simple, clean modern like the Nike, Swoosh, lululemon, Under Armour, Puma etc.
Kindly view some references from:
http://www.logodesignlove.com/sports-brand-logo-designs
Do not copy any of the concepts, just use them as a reference.
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