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HotFit logo/ Brand identity

HotFit

Contest Holder darrengoon ?

Last Logged in : 4859days18hrs ago

 		Concepts Submitted

100

 Prize Money
225
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Creative Brief

HotFit logo/ Brand identity

HotFit

No

HotFit is a brand new fitness brand, starting with amazing workout videos which will change the way fitness is communicated today. We will expand into products such as clothing, food, supplements and want to be the go to online destination for all your fitness needs. We will launch this through hotfit.tv an online video magazine, where all the content is fun, fresh and fast. We want this logo to be applicable not only on our video content but also something that a consumer would be happy to where on their clothes

Sports

Abstract Mark
Abstract Mark

Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Fun

Colors i feel should be yellows, oranges, reds, or a combination.

3

Want the main focus to be on the symbol NOT the words "HotFit". (therefore the word does not necessarily have to be stylized, its secondary to the logo/symbol) so that when our brand gets known the symbol is enough to communicate what it is. Needs to be appealing to both men and women, it should be cool enough to make them want to wear it on their clothes. Simple, clean modern like the Nike, Swoosh, lululemon, Under Armour, Puma etc.

Kindly view some references from:

http://www.logodesignlove.com/sports-brand-logo-designs

Do not copy any of the concepts, just use them as a reference.

Discussion

Comments

  • August 17, 2011 3:31 PM
    SiteAdmin SiteAdmin
     

    MB Staff Announcement:

    The Project Holder has withdrawn this contest. All of you have worked very hard on this contest. Since the PH will not select a winner, we have chosen ‘vwArt’ as the unofficial winner, and MycroBurst will award her $50.00 for effort.
    At MycroBurst, we appreciate all of the time and hard work put in by the design community. We want you, the designers to know we love rewarding you and we want you to keep up the great work!

    Like Icon 0   DislikeIcon 0
  • August 02, 2011 3:05 PM
    SiteAdmin SiteAdmin
     
    Project is again open for 7 days, designers please read the brief carefully before uploading any more drafts.

    Like Icon 0   DislikeIcon 0
  • July 26, 2011 12:32 PM
    darrengoon darrengoon
      Project Holder
    Want the main focus to be on the symbol NOT the words "HotFit". (therefore the word does not necessarily have to be stylized, its secondary to the logo/symbol) so that when our brand gets known the symbol is enough to communicate what it is. Needs to be appealing to both men and women, it should be cool enough to make them want to wear it on their clothes. Colors i feel should be yellows, oranges, reds, or a combination. Simple, clean modern like the Nike Swoosh, lululemon, Under Armour, Puma etc.

    Like Icon 0   DislikeIcon 0
  • July 26, 2011 9:34 AM
    darrengoon darrengoon
      Project Holder
    All he designs so far are too obvious. I want something more iconic like the lululemon or nike symbols.

    Like Icon 0   DislikeIcon 0