Hundredth Valley

Contest Holder woodchub ?

Last Logged in : 4598days19hrs ago

Concepts Submitted

106

Guaranteed Prize

300

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Hundredth Valley

Industry: Beverages Logo

Contest Launched: Mar 29, 2012

Selected: 1 winning design from 106 concepts

Winning Design by: qsketch

Close Date: Apr 15, 2012

Concept #92

Awarded as a winner

#39

#33

#28

#12

#104

#103

#102

#101

#100

#99

#98

#96

#92

#88

#84

#83

#82

#81

#79

#78

#77

#76

#75

#74

#73

#72

#70

#57

#49

Creative Brief

Project name

Hundredth Valley

Design Text

Hundredth Valley

Tagline

2011 Pinot Noir

Include this tagline in my logo.

Yes

Describe who/what this design is about

This goal of this project is to design a wine label for our new wine and winery in The Umpqua Valley AVA of southern Oregon. (An AVA is a designated wine region, such as Napa Valley). We are a small, boutique-style producer that will be making high end wines from grapes grown in our own vineyard. Our label should stand out and grab the eye in a sophisticated, stylish and elegant way and establish our wine as a unique artistic expression of a single piece of earth (the "Hundredth Valley") that cannot be replicated. The target market for this wine is 35+ in age, middle-to-upper income, and curious and/or somewhat knowledgeable about wine.

The name "Hundredth Valley" is a reference to the phrase "The Hundred Valleys of The Umpqua," which is how the Umpqua River Valley of Oregon is described. Rather than being a single, large river valley, it is a network of little, secluded valleys. Our vineyard is located within its own little hidden valley, a place we wish to distinguish as special, mystical, magical, and a source of premium grapes and quality wines.

Industry type

Beverages

What kind of design are you looking for?

Symbolic

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Clean/Simple
Sophisticated
Outdoors/Natural

What colors would you like?

Open to ideas but would like to print on ivory paper. Keep it simple and elegant.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

http://photobucket.com/hundredthvalley

I have uploaded some images of our valley to photobucket at the link above. These can be used as inspiration only or you can use them in whole or in part in the label design. You do not have to use these images, they are just an option.

Please email if you need a photo sent to you directly.
Illustrations are also welcome, as are other images you wish to use that are not copyright incumbered.
However, I do not want to see a "vineyard," "grapevine" or "grape" image on the label, nor do I want to see a "chateau."

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Discussion

Comments

April 15, 2012 11:18 AM
dancelav

Indeed ,wonderful choice for a farm !

0 0
April 15, 2012 9:22 AM
woodchub
Project Holder

Thank you everyone for your great design work! It was a tough decision to select just one winner. We had a lot of fun with this project and hope you did too.

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April 09, 2012 8:29 AM
woodchub
Project Holder

Thank you all for the wonderful design work. There are many designs to consider. I will take the time allotted this week to review all of them and select the winner by the deadline next Sunday.

0 0
April 04, 2012 12:22 PM
woodchub
Project Holder

Please everyone double check your spelling. It is: Pinot Noir FYI. Pinot Noir is a type of grape used to make wine. It is French, and translates loosely to "black nut."

0 0
April 04, 2012 12:00 PM
woodchub
Project Holder

Hello, Thank you all for the wonderful designs. This is getting quite interesting indeed. First some general feedback. The labels that I feel are the most successful thus far convey a sense of place. I plan to distinguish my wine by where it comes from, The Hundredth Vally. The label needs to show in some way the place from which the wine comes. Labels that are simply letter or that use faces or people do not convey a sense of place. The two labels that are most successfully conveying a sense of place are #46 and #31. I would rather see a label that uses the word "Hundredth" than the number 100. The name Hundredth Valley comes from the phrase "The Hundred Valleys of The Umpqua." The number 100 doesn't relate back to this phrase and it also looks like commemorative bottle for an anniversary or centennial celebration. Finally, the winning label will lean more towards a traditional look than a contemporary look. High end wine buyers are more comfortable with tradition, centered images, gold leaf, borders, seals etc. It is OK to move away from this towards contemporary, but overall, the label should still feel traditional. I think #31 does a good job of balancing a traditional feel with some contemporary flair. Now to some specific comments: #46 is very good. I don't have a suggestion to improve. But if possible I'd see the same concept with another more traditional font must to compare. #44/43-I like what you have done with the H and V but this label does not have a sense of place. Any way to incorporate what you have done with some imagery? #38-#36-The design work is beautiful. I like it a lot. It is contemporary but in traditional colors, which keeps it just a little edgy but not too far. However, I don't get a sense of place from this label. This wine could come from anywhere. Any way to give it a little taste of the valley? #32-Good idea but the color is too harsh. Can you mute it or tone it down a tad. It kind of hurts my eyes. #24/#23 I like the updates. Thank you again for all the great work!

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April 01, 2012 3:30 PM
woodchub
Project Holder

#20 fonts, I think I like #5 the best. Thanks!

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March 30, 2012 4:50 PM
woodchub
Project Holder

So far I like #13/#14 best. I also like the versions in yellow/green but I think the sliver tones are more sophisticated and emblematic of a high end wine. With all of the images in this vein, I think the 2011 needs another framework. The red circle is too reminiscent of The Food Network. I know I said no grapes but maybe a grape? Or just something more in keeping with the overall design. It feels a tad stuck in now. #11 looks too much like a 100th Anniversary commemoration. I like the larger font on #8. Can't make up my mind whether I like #8 or #10 better. I will keep pondering this. Thank you for the great work! They're all very impressive.

0 0
March 29, 2012 8:59 PM
woodchub
Project Holder

I like it, thank you for submitting. My one comment on #1 would be can you make the 2011 Pinot Noir just a tad larger. Thanks!

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 92	$ 300

Hundredth Valley

Concept #92

Creative Brief

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