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Logo / Corporate Identity for 50+ lifestyle brand and fashion line

Boomer Hottie

Contest Holder Superplex ?

Last Logged in : 4312days12hrs ago

Concepts Submitted

129

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Logo / Corporate Identity for 50+ ...
Industry: Apparel Logo
Contest Launched: Aug 09, 2011
Selected: 1 winning design from 129 concepts
Winning Design by: DJAGO
Close Date: Aug 16, 2011


Logo / Corporate Identity for 50+ lifestyle brand and fashion line - Apparel


Awarded as a winner
Project Report    

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Creative Brief


Logo / Corporate Identity for 50+ lifestyle brand and fashion line

Boomer Hottie

No

Boomer Hottie is a lifestyle brand for women (and some men) aged 50 and older. We are looking for a corporate identity that can be used with fashion, apparel and accessories, as well as in print and posters. The brand is aimed at people who are positive, active, energetic, optimistic, fit, sexy, ambitious, enthusiastic, fun, playful and proud to be older than 50 years.

Apparel

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Character
Character


Clean/Simple
Sophisticated
Fun
Feminine

not sure

1. Logo must work in Black and White as well as in color
2. Logo must work as a solid. No gradations in master treatment.
3. Clean and legible. Logo should read well in small size (such as a business card or on a CD) as well as large size (billboard or signage)
4. Logo should be designed to fit inside a normal TV aspect ratio 4:3
5. Logo can consist of a type treatment with a mark or symbol or character.
6. We are looking for a unique type treatment. Do not just give us a standard font: we're looking for a unique twist.
7. Ideally, this logo should be extensible as a corporate branding system. That means it could be modified for different treatments and different usage. Also we could extend this logo to new product lines.
8. The two words "Boomer" and "Hottie" do not necessarily need to be in the same typeface.

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