Background of Business: We are a high end valet dry cleaning service that picks up dry cleaning from condo residents, employees from work. Items are picked up, cleaned and returned the same day or no later than next business day. People's clothes are precious items and so we have marketed our service differently. Prospective customers fill out their contact information through our website (currently being designed). Within 24-48 hours a package addressed to their attention is sent either to their workplace, or concierge. The package is a dark blue box measuring 7 inches in length, 4 inches in width and 2 inches in height. The box will contain the business logo on the outside. Inside will be a welcome letter bundled with garment bag. It represents a high-end packaged convenient service. This is what I would like the logo to represent.
The logo should be modern, professional, sophisticated. It should represent we take our customer's image seriously, without delay. They should feel they can trust us with their items and that dry-cleaning has evolved to something more than simply cleaning their clothes. The logo should resonate well with our customers, something they will remember very easily and be proud to associate themselves with us. Our target market is the downtown youth core. Those high end executives and young professionals that simply have no time to drop into a retail location. They want service and they want it fast.